It’s as if ‘Freedom Day’ never happened. A new Government ad campaign tells Brits to carry on wearing face masks and to use the NHS Covid app so as to “keep life moving”. One poster warns that “Covid is still with us” and that you can still pass on the virus “even if you’ve been vaccinated”: “[So] let’s wear face coverings in crowded places to protect others.” The Evening Standard has the story.
An official information campaign, which will hit airwaves, newspapers and other media from Thursday, will see the Government replace its “hands, face, space, fresh air” slogan with its new catchphrase: “Keep life moving.”
A video fronted by TV doctor Dr Amir Khan will also recommend people continue to follow social distancing guidance, as the film shows a young man stepping off a pavement to allow an older neighbour to pass.
The advice comes despite Monday being trumpeted as England’s ‘Freedom Day’, with Prime Minister Boris Johnson removing almost all legal restrictions, including social distancing guidelines.
Pressure has also been placed on young people to get a vaccine, as Health Secretary Sajid Javid reiterates the Prime Minister’s plan to make full vaccination a “condition of entry to nightclubs” by the autumn.
The campaign will warn, however, that being doubled jabbed does not entirely protect you from being infected with coronavirus, or from being told to self-isolate.
The campaign instructs people to stick with the behaviour that has become “second nature” over the past year of lockdowns. This advice appears to have been pulled directly out of Susan Michie’s rule book. In June, the top Government adviser and long-time member of the Communist Party of Britain said measures adopted during the pandemic should become part of our “normal” routine behaviour, just as wearing car seat belts has become commonplace. The Evening Standard continues:
The recommendations include using quick-result lateral flow tests twice a week and booking a PCR test if there is any sign of even mild coronavirus symptoms.
People will be encouraged to keep washing their hands regularly, to check in to pubs, bars and restaurants using the Covid app, and to wear face masks in crowded places where “distancing is not possible”, such as public transport or small shops.
It will also place renewed emphasis on the importance of ventilation in fighting infection during social gatherings, while vaccine take-up will also be pushed.
Worth reading in full.
Stop Press: “Mask-wearers, in my experience, need no encouragement,” says Mail on Sunday columnist Peter Hitchens. “So what’s the aim?”