Day: 21 December 2021

News Round-Up

A summary of all the most interesting stories that have appeared about politicians’ efforts to control the virus — and other acts of hubris and folly – not just in Britain, but around the world.

Complaint to Ofcom about Sky’s Breach of the Broadcasting Code Over its Promotion of ‘Net Zero’

by Laura Dodsworth and Toby Young Dear Melanie Dawes, We are writing to alert you to a broadcast license complaint we have made about Sky U.K. Our complaint concerns a partnership between Sky and Behavioural Insights U.K., Known as the Behavioural Insights Team (BIT), a limited company that was partly owned by the Government at the time the report was published. We believe this partnership – and, in particular, Sky’s adoption of BIT’s recommendations about how to help the Conservative Government successfully implement one of its most political contentious policy, namely, Net Zero – contravenes the Broadcasting Code. The partnership we’re referring to resulted in the publication of "The Power of TV: Nudging Viewers to Decarbonise their Lifestyles" and the launch of Sky’s ‘Sky Zero’ campaign, which recommended that broadcasters make use of “behavioural science principles”, including subliminal messaging (“nudging” in the parlance of BIT, which is colloquially known as the Nudge Unit), to encourage viewers to endorse and comply with Conservative Government policy. Alarmingly, the report recommends broadcasters utilise sophisticated psychological techniques to change the behaviour of children “because of the important influence they have on the attitude and behaviours of their parents”. Summary We are concerned that this partnership and Sky’s adoption of BIT’s recommendations: Will affect the political impartiality of news and wider programming on Sky’s channels; ...

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