American shoppers are being offered ‘woke alert‘ text warnings about products pushing a Left-wing agenda, as part of a conservative backlash to Bud Light’s partnership with a trans influencer. The Telegraph has the story.
The text notification system is being set up by conservative advocacy group Consumers’ Research in response to widespread Right-wing anger over the light beer brand’s partnership with Dylan Mulvaney a TikTok personality.
The controversy has become the latest battle in the culture wars dividing the U.S., amid fierce debate over trans rights and corporate America’s role in political activism.
The service, ‘Woke Alerts‘, will launch next week to combat what it called “woke capitalism” by informing shoppers when a major company might be pushing a liberal agenda.
Companies in the crosshairs include Coca-Cola, which Consumers’ Research branded “Woka Cola” and “woke-washed” Levi’s Jeans.
It is the latest strategy by the conservative group, following similar initiatives targeting some of the country’s large companies.
Will Hild, director of Consumers’ Research, said the text alert service was set up in light of the recent direction taken by Bud Light and other major brands, including Jack Daniels and Bank of America.
“We believe companies should focus on their customers, and not woke politicians and progressive activists,” Mr. Hild said in a statement to the Telegraph.
Consumers signing up to the free service will be notified “when companies cave to the woke mob – so they know the brands attacking their values”, he said.
He added: “Woke Alerts will inform consumers, not just about a company’s decision to descend into woke activism, but it will offer insights into what’s really behind those decisions.”
Worth reading in full, and sign up for Woke Alerts here (I’m not sure how well the service currently works in the U.K. – let us know your experiences in the comments).
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