A growing boycott of Bud Light over its partnership with trans 'influencer' Dylan Mulvaney has hammered parent group AB InBev, where sales fell 17.4% in Q4 2023 on top of 16.6% in Q3.
Anheuser-Busch's attempt to make Bud Light more 'cool' by partnering with Dylan Mulvaney has resulted in a 10.5% drop in revenues for the first quarter of 2023. You'd have to have a heart of stone not to laugh.
"It took us 20 years to take Bud Light to the No 1 beer in the country and it took them one week to dismantle it" – marketing guru behind the iconic Budweiser ads slams the company for its catastrophic missteps.
In the latest Weekly Sceptic podcast the talking points are the arrest of Coronation protesters – where was the same outcry for lockdown protesters? – Tucker Carlson going nuclear and whether the Tories are finished.
A video shows Boston Red Sox fans avoiding Bud Light at all costs during a packed Major League Baseball game as the backlash to the Dylan Mulvaney advertisement continues.
The United States Navy has turned to a drag performer in its efforts to reach younger recruits on digital platforms and social media – but still expects to fall 8,000 short of its recruitment goals.
Anheuser-Busch bought an expensive ad slot during the NFL Draft last week and used it to show country music fans enjoying Bud Light. But disgruntled ex-fans of the beer are far from impressed.
In the latest Weekly Sceptic podcast the talking points are Tucker Carlson's sudden exit from Fox, Andrew Bridgen's defenestration by the Tories and Diane Abbott's anti-Semitic letter to the Observer.
In the latest Weekly Sceptic podcast the talking points are Elon Musk's takedown of a BBC journalist, the Bud Light boycott and whether Biden can beat Trump in 2024.
Why are so many American corporates paying divisive woke icons like Dylan Mulvaney to endorse their products? The influence of a little-known LGBTQ+ lobby group, the Corporate Equality Index, might help to explain it.
