180621
  • Log in
The Daily Sceptic
No Result
View All Result
  • Articles
  • About
  • Archive
    • ARCHIVE
    • NEWS ROUND-UPS
  • Forum
  • Donate
  • Newsletter
The Daily Sceptic
No Result
View All Result

Bud Light’s Partnership With Dylan Mulvany Results in 10.5% Drop in Revenues for Anheuser-Busch in Second Quarter of 2023

by Richard Eldred
4 August 2023 11:00 AM

Anheuser-Busch InBev, the owner of Bud Light, has been hit with a 10.5% drop in U.S. sales after a collaboration with transgender TikTok influencer Dylan Mulvaney sparked a boycott backlash from conservative consumers. The Telegraph has more.

The owner of Bud Light has revealed a steep drop in U.S. sales after the beer’s collaboration with a transgender social media influencer sparked a backlash.

The world’s biggest brewer, Anheuser-Busch InBev, revealed that U.S. revenues dropped by 10.5% in the second quarter of the year.

It said that an increase in global revenues of 7.2% to $14.8 billion (£11.7 billion) had been “partially offset by the revenue decline of Bud Light in the U.S.”.

AB InBev infuriated some of its most loyal, more conservative customers with its decision to partner transgender TikTok personality Dylan Mulvaney to attract younger drinkers.

The decision was criticised as tone deaf by everyone from Tucker Carlson to Kid Rock.

Mulvaney, a 26 year-old influencer who describes herself as one of “the most privileged trans women in America”, posted images of the customised Bud Light cans with her face on to mark “365 Days of Girlhood”.

She also published a video of herself drinking a Bud Light in the bath.

Days before Mulvaney’s partnership was unveiled, Alissa Heinerscheid, Vice-President of Marketing at  Bud Light, said she wanted to modernise Bud Light from a “brand of fratty, kind of out-of-touch humour”.

In the eyes of Anheuser-Busch’s marketing executives, Bud Light had become a brand “in decline”.

Ms. Heinerscheid told the Make Yourself at Home podcast that she wanted “a campaign that is truly inclusive”.

In response, the musician Kid Rock filmed himself taking a machine gun to several cases of the beer and shouting: “F— Bud Light. And f— Anheuser-Busch.”

Worth reading in full.

Tags: Anheuser-BuschBoycottBud LightDylan MulvaneyGo woke go broke

Donate

We depend on your donations to keep this site going. Please give what you can.

Donate Today

Comment on this Article

You’ll need to set up an account to comment if you don’t already have one. We ask for a minimum donation of £5 if you'd like to make a comment or post in our Forums.

Sign Up
Previous Post

Massive Water and Cloud Boost From Tonga Eruption Could Explain Recent Unusual Weather Patterns

Next Post

Not Another New Variant!

Subscribe
Login
Notify of
Please log in to comment

Profanity and abuse will be removed and may lead to a permanent ban.

8 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments

NEWSLETTER

View today’s newsletter

To receive our latest news in the form of a daily email, enter your details here:

 

DONATE

PODCAST

Nick Dixon and Toby Young Talk About Caroline Dinenage’s Power Grab, Rishi Becoming a Proper Conservative and Justin Trudeau’s Confusion About Nazis

by Will Jones
26 September 2023
9

LISTED ARTICLES

  • Most Read
  • Most Commented
  • Editors Picks

Covid Vaccines Damage All Hearts, Study Finds

2 October 2023
by Igor Chudov

Graham Linehan: The World Should Remember Daniel Radcliffe, Emma Watson and Rupert Grint as Arrogant, Ungrateful Cowards for Turning on J.K. Rowling in Trans Row

1 October 2023
by Richard Eldred

Horrendous Number of Eagle Deaths From Wind Farms

1 October 2023
by Chris Morrison

News Round-Up

2 October 2023
by Richard Eldred

mRNA Vaccines Must Be Banned Once and For All

1 October 2023
by Dr Angus Dalgleish

Covid Vaccines Damage All Hearts, Study Finds

46

Graham Linehan: The World Should Remember Daniel Radcliffe, Emma Watson and Rupert Grint as Arrogant, Ungrateful Cowards for Turning on J.K. Rowling in Trans Row

45

News Round-Up

24

Kemi Badenoch: We Can’t Bankrupt Ourselves Getting to Net Zero

52

‘Nonsense’ of Gender Data Collected by Public Bodies Set for Review

18

Nobel Winner Highlighted “Non-Trivial” Side Effects of mRNA Vaccines Including Auto-Immunity and Blood Clotting Risks

2 October 2023
by Robert Kogon

Political Mass Gatherings Had No Effect on Spread of Covid, Finds Study

2 October 2023
by Noah Carl

CDC Recommends Everyone Getting Flu and COVID-19 Shots Together Despite No Safety Data

2 October 2023
by Robert Kogon

Covid Vaccines Damage All Hearts, Study Finds

2 October 2023
by Igor Chudov

mRNA Vaccines Must Be Banned Once and For All

1 October 2023
by Dr Angus Dalgleish

POSTS BY DATE

August 2023
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
28293031  
« Jul   Sep »

SOCIAL LINKS

Free Speech Union
  • Home
  • About us
  • Donate
  • Privacy Policy

Facebook

Twitter

Instagram

RSS

Subscribe to our newsletter

© Skeptics Ltd.

No Result
View All Result
  • Articles
  • About
  • Archive
    • ARCHIVE
    • NEWS ROUND-UPS
  • Forum
  • Donate
  • Newsletter

© Skeptics Ltd.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Please note: To be able to comment on our articles you'll need to be a registered donor

Already have an account?
Please click here to login Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
wpDiscuz
You are going to send email to

Move Comment