• Login
  • Register
The Daily Sceptic
No Result
View All Result
  • Articles
  • About
  • Archive
    • ARCHIVE
    • NEWS ROUND-UPS
  • Podcasts
  • Newsletter
  • Premium
  • Donate
  • Log In
The Daily Sceptic
No Result
View All Result

Bud Light’s Partnership With Dylan Mulvany Results in 10.5% Drop in Revenues for Anheuser-Busch in Second Quarter of 2023

by Richard Eldred
4 August 2023 11:00 AM

Anheuser-Busch InBev, the owner of Bud Light, has been hit with a 10.5% drop in U.S. sales after a collaboration with transgender TikTok influencer Dylan Mulvaney sparked a boycott backlash from conservative consumers. The Telegraph has more.

The owner of Bud Light has revealed a steep drop in U.S. sales after the beer’s collaboration with a transgender social media influencer sparked a backlash.

The world’s biggest brewer, Anheuser-Busch InBev, revealed that U.S. revenues dropped by 10.5% in the second quarter of the year.

It said that an increase in global revenues of 7.2% to $14.8 billion (£11.7 billion) had been “partially offset by the revenue decline of Bud Light in the U.S.”.

AB InBev infuriated some of its most loyal, more conservative customers with its decision to partner transgender TikTok personality Dylan Mulvaney to attract younger drinkers.

The decision was criticised as tone deaf by everyone from Tucker Carlson to Kid Rock.

Mulvaney, a 26 year-old influencer who describes herself as one of “the most privileged trans women in America”, posted images of the customised Bud Light cans with her face on to mark “365 Days of Girlhood”.

She also published a video of herself drinking a Bud Light in the bath.

Days before Mulvaney’s partnership was unveiled, Alissa Heinerscheid, Vice-President of Marketing at  Bud Light, said she wanted to modernise Bud Light from a “brand of fratty, kind of out-of-touch humour”.

In the eyes of Anheuser-Busch’s marketing executives, Bud Light had become a brand “in decline”.

Ms. Heinerscheid told the Make Yourself at Home podcast that she wanted “a campaign that is truly inclusive”.

In response, the musician Kid Rock filmed himself taking a machine gun to several cases of the beer and shouting: “F— Bud Light. And f— Anheuser-Busch.”

Worth reading in full.

Tags: Anheuser-BuschBoycottBud LightDylan MulvaneyGo woke go broke

Donate

We depend on your donations to keep this site going. Please give what you can.

Donate Today

Comment on this Article

You’ll need to set up an account to comment if you don’t already have one. We ask for a minimum donation of £5 if you'd like to make a comment or post in our Forums.

Sign Up
Previous Post

Massive Water and Cloud Boost From Tonga Eruption Could Explain Recent Unusual Weather Patterns

Next Post

Not Another New Variant!

Subscribe
Login
Notify of
Please log in to comment

To join in with the discussion please make a donation to The Daily Sceptic.

Profanity and abuse will be removed and may lead to a permanent ban.

8 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments

NEWSLETTER

View today’s newsletter

To receive our latest news in the form of a daily email, enter your details here:

DONATE

PODCAST

The Sceptic | Episode 43: William Yarwood on Labour’s Welfare Farce, Niall Gooch on Catholicism vs Lib Dems and Much More

by Richard Eldred
4 July 2025
0

LISTED ARTICLES

  • Most Read
  • Most Commented
  • Editor’s Picks

Introducing POTS: The Next Social Contagion to Grip Miserable Teenage Girls

7 July 2025
by Mary Gilleece

News Round-Up

7 July 2025
by Richard Eldred

This Is How Mass Migration Will Change Britain Beyond Recognition

6 July 2025
by Richard Eldred

Another Oil Refinery Bites the Dust

7 July 2025
by Ben Pile

Met Police Commissioner: “Non-Crime Hate Incidents Are Poor Policy”

6 July 2025
by Richard Eldred

Introducing POTS: The Next Social Contagion to Grip Miserable Teenage Girls

32

Panic Over Labour Wealth Tax to Fill £30 Billion Black Hole as Millionaires Flee UK

28

Another Oil Refinery Bites the Dust

28

Met Police Commissioner: “Non-Crime Hate Incidents Are Poor Policy”

26

This Is How Mass Migration Will Change Britain Beyond Recognition

32

Introducing POTS: The Next Social Contagion to Grip Miserable Teenage Girls

7 July 2025
by Mary Gilleece

Another Oil Refinery Bites the Dust

7 July 2025
by Ben Pile

The Independent Commission on Community and Cohesion Cannot Save Multiculturalism

6 July 2025
by Laurie Wastell

Germany is Not Being Honest About Who is Assaulting Children at Swimming Pools

5 July 2025
by Eugyppius

Defunding Gavi is Good for Public Health

5 July 2025
by Dr David Bell

POSTS BY DATE

August 2023
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
28293031  
« Jul   Sep »

SOCIAL LINKS

Free Speech Union

NEWSLETTER

View today’s newsletter

To receive our latest news in the form of a daily email, enter your details here:

POSTS BY DATE

August 2023
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
28293031  
« Jul   Sep »

DONATE

LISTED ARTICLES

  • Most Read
  • Most Commented
  • Editor’s Picks

Introducing POTS: The Next Social Contagion to Grip Miserable Teenage Girls

7 July 2025
by Mary Gilleece

News Round-Up

7 July 2025
by Richard Eldred

This Is How Mass Migration Will Change Britain Beyond Recognition

6 July 2025
by Richard Eldred

Another Oil Refinery Bites the Dust

7 July 2025
by Ben Pile

Met Police Commissioner: “Non-Crime Hate Incidents Are Poor Policy”

6 July 2025
by Richard Eldred

Introducing POTS: The Next Social Contagion to Grip Miserable Teenage Girls

32

Panic Over Labour Wealth Tax to Fill £30 Billion Black Hole as Millionaires Flee UK

28

Another Oil Refinery Bites the Dust

28

Met Police Commissioner: “Non-Crime Hate Incidents Are Poor Policy”

26

This Is How Mass Migration Will Change Britain Beyond Recognition

32

Introducing POTS: The Next Social Contagion to Grip Miserable Teenage Girls

7 July 2025
by Mary Gilleece

Another Oil Refinery Bites the Dust

7 July 2025
by Ben Pile

The Independent Commission on Community and Cohesion Cannot Save Multiculturalism

6 July 2025
by Laurie Wastell

Germany is Not Being Honest About Who is Assaulting Children at Swimming Pools

5 July 2025
by Eugyppius

Defunding Gavi is Good for Public Health

5 July 2025
by Dr David Bell

SOCIAL LINKS

Free Speech Union
  • Home
  • About us
  • Donate
  • Privacy Policy

Facebook

  • X

Instagram

RSS

Subscribe to our newsletter

© Skeptics Ltd.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Articles
  • About
  • Archive
    • ARCHIVE
    • NEWS ROUND-UPS
  • Podcasts
  • Newsletter
  • Premium
  • Donate
  • Log In

© Skeptics Ltd.

wpDiscuz
You are going to send email to

Move Comment