Green billionaires are pouring money into discreet campaigns to persuade Hollywood writers to catastrophise the climate in future film and television scripts. One of their main vehicles is Good Energy, which tells writers that showing anger, depression, grief or other emotion in relation to the climate crisis, “can only make characters more relatable”. Los Angeles-based Good Energy is funded by numerous billionaire foundations including Bloomberg Philanthropies, the Sierra Club and the Climate Emergency Fund; the latter operation is part-funded by Aileen Getty and is one of the paymasters of the Just Stop Oil pests.
Good Energy aims to weave climate alarm into all types of film-making, “especially” if it is not about climate. With the support of Bloomberg, it recently published ‘Good Energy – A Playbook for Screenwriting in the Age of Climate Change’. It claims the Playbook is “now the industry’s go-to guide to incorporating climate into any storyline or genre”. As with almost all green campaigning groups, Good Energy would not exist without the support of billionaire funding. These operations seek a supra-national collectivist Net Zero solution to a claimed climate emergency. Good Energy acknowledges it would not exist without this funding, adding, “as collaborators and champions, each has provided a unique contribution for which we are endlessly grateful”.
Announcing the launch of the ‘Playbook’, Bloomberg Philanthropies, the tax-efficient ‘charity’ channel for distributing the wealth of former New York Mayor Michael Bloomberg, noted that “accurate and relatable storytelling about climate impacts and solutions can grow public support and motivate decision makers”. As regular readers of the Daily Sceptic will recall, billionaire foundations are grooming populations around the world by funding a variety of press, political and academic operations. Most significant non-profit bodies seeking to stop the use of hydrocarbons are funded from these sources. Few green campaigns arise from ‘grass roots’ these days. Put to the vote, for instance, the Green Party in the U.K. loses most of its election seat deposits.
Since this is La La Land, Good Energy has some relevant advice for writers to normalise climate friendly actions. “Let’s reimagine what it looks like for a character to eat a plant-rich diet (Michelin Green Star restaurant, yes!), attend a protest or upcycle vintage clothes. And if your story requires a yacht, why not make it solar powered.” That last idea might appeal to super-yacht lover Leonardo DiCaprio, but private planes, the preferred method of transportation for many high-end Hollywood stars, might be a problem. Hypocrisy a problem with all this? Not according to the Playbook, which quotes climate activist Bill McKibben that “hypocrisy is the price of admission in this battle”. For plebs, gammons, fly-overs and deplorables, this of course translates as “you do what you are told and radically change your lives – we don’t give a flying flamingo”.
Needles so say, a mere climate crisis is not enough for über-woke luvvies. It is not separate from other critical social issues like racism, sexism, economic injustice and war. The Playbook notes that “indigenous people are the first climate scientists, and indigenous people are leading us through this climate crisis”. Climate can be a “generative lens with which to view any subject or character”, the Playbook helpfully notes. For scripted entertainment, observes Good Energy, “the emotional truth is as important as the literal truth”.
Good Energy was started in 2019 and its influence and services seem to be growing within the U.S. west coast film industry. Rolling Stone recently profiled the operation in an article titled ‘How Hollywood is Crafting A New Climate Change Narrative’. One of Good Energy’s “standout” projects last year was a collaboration with Scott Z Burns on the series Extrapolations for Apple TV+. This was said to be the first mainstream show centred entirely around climate. It starred Meryl Streep in eight interconnected stories over 33 years and was said to explore how the planet’s changing climate will affect family, work, faith and survival. Rolling Stone reports that the operation is “dedicated” to ensuring that within three years, 50% of contemporary TV and film acknowledges climate change.
It is unsurprising that the power of film and TV to influence large audiences is being captured to promote a political message. During the 2021 COP 26 meeting in Glasgow, seven soap opera programmes in the U.K. including Coronation Street and Eastenders joined forces to highlight climate change. Most of the plot lines were clumsily inserted into existing storylines and in an era of declining audiences, the experiment does not appear to have been repeated.
Nevertheless, elite billionaires are pulling out all the stops to insert climate Armageddon messaging into all forms of media. As I write, the BBC climate disinformation reporter Marco Silva is possibly learning how to improvise on the theme of a mango during his six-month sabbatical at the Oxford Climate Journalism Network. Past funders of the course include the European Climate Fund, which is supported by Extinction Rebellion funder Sir Christopher Hohn. Previous course attendees were told to pick a fruit such as a mango and discuss why it wasn’t as tasty as the year before due to the impact of climate change.
Truly, La La Land meeting the make-believe world of BBC Verify.
Chris Morrison is the Daily Sceptic’s Environment Editor.
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