A little-known index appears to be an important motivator for big companies to offer lucrative branding deals to divisive influencers like Dylan Mulvaney. The Corporate Equality Index (CEI) rates American businesses according to how woke they are on issues like sexual orientation and gender identity. The CEI is overseen by an LGBTQ+ political lobbying group called Human Rights Campaign (HRC).
The New York Post has the story.
Businesses that attain the maximum 100 total points earn the coveted title “Best Place to Work for LGBTQ Equality”. Fifteen of the top 20 Fortune-ranked companies received 100% ratings last year, according to HRC data. …
The HRC, which was formed in 1980 and started the CEI in 2002, is led by Kelley Robinson who was named as [the organisation’s] President in 2022 and worked as a political organiser for Barack Obama’s 2008 presidential campaign.
The HRC lists five major rating criteria, each with its own lengthy subsets, for companies to gain – or lose – CEI points.
The CEI is a lesser-known part of the burgeoning ESG (environmental, social and corporate governance) ‘ethical investing’ movement increasingly pushed by the country’s top three investment firms. ESG funds invest in companies that oppose fossil fuels, push for unionisation, and stress racial and gender equity over merit in hiring and board selection. …
Mulvaney, 26, who transitioned from male to female in the beginning of March 2021, has reportedly earned more than a million dollars from endorsements.
Worth reading in full.
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