Once upon a time in the kingdom of luxury automobiles, the esteemed Jaguar board gathered to discuss a bold new vision for their brand. They had decided to embark on an avant-garde advertising campaign that would showcase their commitment to innovation and modernity. Two crafty Brand Managers approached them with grand ideas, claiming they could create an advertisement so daring that only the most discerning and sophisticated individuals would understand its brilliance. They would delete the ordinary!
The Brand Managers set to work, crafting a 30-second spectacle. Jaguar’s heritage of elegance, luxury, reliability, and performance was to mean nothing in the quest to delete the ordinary. Models of all races strode through abstract scenes, slogans echoing through the air: “Create Exuberant”, “Live Vivid”, “Delete Ordinary” and “Copy Nothing”. And the pièce de résistance of the ad that copied nothing? This car advertisement was utterly denuded of cars.
As the advertisement premiered, the Jaguar board beamed with pride, convinced they had ushered in a new era for their brand. However, as the ad spread across the kingdom, whispers of confusion and ridicule began to arise. In the bustling marketplace of social media, one voice rang out amidst the crowd. “Do you sell cars?” Elon asked innocently, his question piercing through the pretentiousness of the moment.
The crowd erupted in laughter, echoing his sentiment. “Where are the cars?” another voice chimed in. “This is surely a joke”, and “This is another Bud Light moment”. The mocking voices multiplied, each one reflecting the bewilderment felt by many who had long admired Jaguar for its sleek designs and powerful vehicles.
Despite the growing ridicule, some in the kingdom — especially those who wanted to appear fashionable and progressive — continued to praise the ad’s artistic flair. They spoke of its boldness and creativity, unwilling to admit that perhaps they were being swept away by a wave of groupthink. After all, who would dare to speak against such avant-garde artistry?
In time, the Jaguar board was forced to confront this reality. They realised that while it is admirable to break moulds, create exuberant and live vivid, they must never lose sight of what truly matters: connecting with their audience and showcasing their remarkable vehicles.
The moral of the story: go woke, go broke.
This article was first published on Laura’s Substack, the Free Mind. Subscribe here.
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Par for the course from a load of professional arse-sitters, spouters and generalised planet savers, educated in subjects specialising in the latest fashionable drivel.
Incapable of doing a real job, a serious day’s work or understanding the principles of physics.
Keep up the good work, Mr Pile. In the long run, physics will prevail over fallacy and folly. Just a matter of when.
Reading your comment Art, it just occurred to me that Rayner is emblematic of the malaise afflicting our ‘governing’ party. Your three points in order: 1. She isn’t educated at all. 2.She’s never tried a ‘real job’ having been steeped in Trade Union lore prior to local government, then politics. 3.I doubt she could spell physics. ‘Room for improvement.’ as her end of term report might read would be a colossal understatement.
Ms Nobrayner is a bit of an outlier among the spouting classes. Having said that, anecdotally the two working people currently re-roofing our house have worked it all out for themselves. Work doesn’t get much more real, or educational, than being up on a roof at 8.15 in a cold, frosty February sunrise.
Been there, got the tee-shirt. Re-roofed our 8m x 5m barn in Yorkshire 40 years ago. Nothing like jumping in at the deep end. Never again!
I am not convinced it has much to do with understanding of physics. I know little about physics. There are useful idiots who find comfort in the religion of signalling their virtue, and there are others who just want to lord it over everybody and have cottoned on to “climate change” (or “pandemics”) as a good way to do that.
You know more about physics than you give yourself credit for. Less about O- and A-levels, more about grasping reality. Most career politicians don’t get that – witness Miliband (who has a physics A-level…).
Agreed on motivations – in my experience, one half of people revel in telling the other half what to do. The other half just wants both halves to work it out for themselves. Controllers vs responders, chalk and cheese mindsets.
Each to their own, live and let live. You see what you see, I see what I see, best we can do is each say what we’ve seen and discuss from there.
Some people seem to want to be told what to do.
As far as physics goes, I think it’s a case of doublethink or “there’s none so deaf as those that refuse to listen”.
Oh, I expect you’re right for too many of the people too much of the time. Bring up Feynman and Popper and watch eyes glaze over. Cue Dietrich Boenhoeffer on stupidity…
https://www.youtube.com/watch?v=ww47bR86wSc
“…Against stupidity we are defenceless. The stupid person even becomes critical – and when facts are irrefutable they are just pushed aside as inconsequential, as incidental.”
I don’t think using the word “stupidity” in that way is overly useful. I think most people understand “stupid” in the sense of being intellectually challenged, inarticulate, incapable of higher order reasoning. If “stupid” people “go on the attack” then they are malicious. I know malicious stupid people and highly moral ones.
Let’s not get too hung up on a single word. I’m assuming Boenhoeffer used it in good faith in the circumstance of the time he was up against.
I’m sure he was wiser and certainly more courageous than I am.
We’re now fully in the grip of a socialist, central planning regime.
It’s been advancing for 100 years but now all the major and essential elements of our economy are for all intents and purposes centrally planned.
The remaining pockets of free market are in small enterprises. Sandwich shops, bits of the tech industry, basically the scraps.
Indeed. If memory of O-level history serves right, all those canals, railways and Victorian sewers had little to do with the governments of the time, and everything to do with men with spades and civil engineers of genius.
Credit where credit’s due, government did rule the waves, abolish slavery and foster civil engineering on foreign soil (but gets little historic thanks for it from present day arse-sitting and spouting classes).
Basically all the bits that are being forced out of business by the blob/govt.
You could mage an argument that the last 50 years or so of history have all been ‘about oil’. As one philosopher proposed ‘things’ change into their opposites over time… so perhaps the current history being formed is about ‘fake oil’. Oil you don’t extract and use to fuel (pun) the economy and standard of living.
Can we borrow Elon Musk
What happens in America never stays in America.
A large number of exceptionally fat backsides in the climate change/green energy taxpayer rip off business will be emaciated shadows of their former selves by 2015….
Bring it on.
Government Hates Wealth Creation
This one does – but of course they do, because they are socialists.
Socialism leads to denial of reality, poverty, economic collapse, totalitarianism, famine and death. History abounds with examples.
Socialism. Always. Fails.
“Labour’s manifesto promise to “create new high-quality jobs, working with business and trade unions, as we manage the transition””
Do governments create jobs? Don’t “jobs” arise because people want their needs fulfilled? Didn’t people do work thousands of years before we had “governments”?
Government create non-jobs that the private sector won’t because they see no value in them. The secret of the success of Donald and Elon is that they are successful businessmen and understand value for money. Governments can destroy jobs and 100 days on from the worst budget in history from probably our worst Chancellor this one is doing just that. With inflation about to rise again after the brief blip in December, the Bank of England has been forced to gamble in reducing the interest rate to prop up the failing economy. I see far too much optimism in rate reductions for this year. And don’t expect to see your mortgage rate come down as they are driven by 10 year bond rates.
100%
Yesterday is a good illustration of the variability of renewable power. At the start of the day wind was producing 14GW, by the following midnight it had dropped to just 4GW. Try coping for that sort of variation without reliable, dispatchable energy
January is obviously a critcal month in UK. The percentage graph from Gridwatch shows nuclear as grey, gas as dull orange and wind as pale blue.
PS You can see how pathetic solar is by the little flashes of yellow where the sun broke through.
It’s worth mentioning that the chart is %age of power generated. The nuclear power generated does not peak each night – it continues at the same level of power but represents a larger percentage because less is generated/required overnight.
On the other hand, solar…
Right now CCGT (gas turbines) contributing 54.46% towards our 42.91 GW demand today in spite of a glorious clear sunny February day in East Yorkshire (solar 6.43%).
Only slightly on topic, I fell about laughing this morning watching the article about vegan pets on GBNews. The woman from PETA (not British by the way), said that vegan foods for dogs is readily available, nutritious and reduces your dog’s carbon footprint. She then held up a tin consisting mainly of jack fruit. This comes from tropical countries, so massive food miles and carbon footprint and costs about £3.00 per 400g tin. Pedigree chum costs £1.00 per tin. What planet do these idiots come from?
You’re so right. And did you see the item on dog meat ‘made in the lab’ (for the lab??) guaranteed to reduce your dog’s carbon footprint!