Tag: Woke Backlash

Jaguar's sales have plummeted by 98% after a woke rebrand that left customers stunned – though the company claims the rebrand has "nothing to do" with falling sales.

Unilever – the company that once declared "brands without purpose have no future" – has bought the Sydney Sweeney bathwater soap brand. Woke is dead, says Chris Bullick.

What was the most demented moment of the BLM summer of 2020? For Dan Hannan it was when 1,200 public health officials declared that, although meeting other people was a health risk, demonstrating for BLM was fine.

The Bank of England has scrapped planned DEI rules that would have forced 42,000 UK businesses to report diversity data collected on their employees amid a global backlash over the 'progressive' corporate agenda.

The Chan Zuckerberg Initiative – Mark Zuckerberg's multibillion-dollar charity – has scrapped its diversity team and cancelled funding for projects promoting inclusivity as the Great Unwokening gains pace.

BlackRock, the world's biggest asset manager, is abandoning the Net Zero Asset Managers initiative after coming under pressure from Republican politicians over its support for woke climate policies.

The age of woke is over, says Nick Dixon. The time of MAGA has come! But will the British political class wake up and smell the coffee?

Jaguar's controversial new concept electric car has been leaked online – showing the vehicle in hot pink in a design likened to FAB1 from Thunderbirds and the Barbie car.

Walmart has announced it's phasing out its DEI programmes. It's a further sign that the woke agenda is in retreat across America and, with the election of Donald Trump, in Government as well, says Kate Andrews.

Once upon a time, two crafty Brand Managers approached the Jaguar board claiming they could create an ad so daring only the most discerning would understand its brilliance. Laura Dodsworth with a modern day morality tale.