With the recent elections in the U.K. and France, the assassination attempt on Donald Trump and all the top summer sport like Euro 2024 and Wimbledon going on, a few less well-known yet still vitally important occasions in the global calendar have gone a little under the radar of late. Last week, for instance, on Tuesday July 9th, did you realise it was National Cow Appreciation Day (NCAD)?
NCAD began in 2005, when one of America’s largest fast-food chains, Chick-Fil-A, decided to promote “delightful cow interactions” between men and cattle by handing out free meals to mentally ill people who turned up to branches dressed in cow costumes. Other officially encouraged activities include being urged to “Host a cow appreciation party” amongst your friends, or “Organise a cow appreciation parade” to go alongside all the gay appreciation ones we have these days. According to PR material, the festival is intended primarily “to honour cows and encourage people to eat more chicken instead” – a vital aim indeed for Chick-Fil-A.
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