EastEnders Ran Pro-Migrant Stories After Hiring ‘Racial Justice’ Influencer

2 min read

EastEnders aired pro-migrant storylines after hiring a writer who campaigns for “migration and racial justice”. The Telegraph has the story.

Ade Lamuye has helped develop storylines for the BBC One soap opera since 2022, during which time it has run plots about an autistic Ghanaian who is repeatedly exploited and the racist murder of another African immigrant.

Lamuye, who is employed by BBC Studios, is also part of a project that aims to influence society, particularly attitudes to “migration and racial justice”. through pop culture.

This is the first evidence that narrative change campaigners with pro-migrant views are working within the UK’s national broadcaster.

It is understood that the BBC policies on conflicts of interest are included in its editorial guidelines, and action is taken in case of breaches.

Since early 2024, Lamuye has been on an advisory board responsible for the Power of Pop Fund, initiated by Comic Relief, which has directed almost £5 million to narrative change organisations seeking to use the media to reframe the debate on migration.

She has confirmed her role on the advisory board in her writing online, in which she has said that “entertainment and media holds influence and power to make real change”.

She has also acted as a facilitator for a migration messaging group called Media Movers, part of the charity Heard, which the Telegraph revealed this week had lobbied producers of a BBC children’s show to “impact the framing of migration”.

Heard has also received money from the Power of Pop fund.

Worth reading in full.

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15 Comments
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Heretic
Heretic
3 months ago

Here’s a real-life story in the news today about a Demented, Virtue-Signalling, Weedy Wet Liberal White Woman who has basically stolen the Ethnic Indian baby mistakenly planted into her womb in IVF from its Ethnic Indian parents, and hasn’t bothered to find her own baby now being raised by strangers. I feel sorry for her husband, whose feelings are evident in his photos, knowing he’s the one who’ll be footing the whole bill for the rest of his life. Look at his wife’s crazy eyes!

Asian couple lose custody of baby born to white couple post-mix-up | News US | Metro News

comment image?quality=90&strip=all&w=646

soundofreason
soundofreason
3 months ago

From DDG search assist:

Overview of EastEnders Viewing FiguresEastEnders has experienced significant fluctuations in its viewing figures since its debut in 1985. The show has maintained a strong presence in British television, but its audience size has varied widely over the years.

Historical Viewing Figures

  • 1985: The first episode attracted approximately 17 million viewers.
  • 1986: The Christmas special reached a peak of 30.15 million viewers.
  • 1987: Another notable episode garnered around 28 million viewers.

Recent Viewing TrendsIn recent years, EastEnders has seen a decline in viewership, but it has shown signs of stabilization and slight growth:
YearAverage Viewers (millions)2022 3.7, 2023 3.7, 2024 3.74.
Key Points

  • The show has averaged around 3.7 million viewers per episode in recent years.
  • There was a slight increase in viewership in 2024, with an average of 3.74 million viewers, indicating a positive trend compared to previous years.

EastEnders continues to be a staple of British television, adapting its storylines and characters to maintain viewer interest over the decades.

soundofreason
soundofreason
3 months ago
Reply to  soundofreason

EastEnders’ average weekly viewership in early February 2026 was about 3.47 million, down 540,000 from 2025, while its overnight ratings for individual episodes in late February 2026 ranged from 1.9 million to 2.1 million.

Clearly these story lines are doing well…

Jeff Chambers
Jeff Chambers
3 months ago

Lamuye, who is employed by BBC Studios, is also part of a project that aims to influence society, particularly attitudes to “migration and racial justice”.

It’s always interesting to hear how the anti-whitists promote their anti-whitism as “racial justice”.

RTSC
RTSC
3 months ago

Anyone who hasn’t worked out by now that the BBC is running non-stop propaganda through ALL its programming is never going to. They’re beyond help …..

transmissionofflame
transmissionofflame
3 months ago
Reply to  RTSC

According to the BBC the other day, the most important piece of sports news was whether or not some referee at the World Cup had made a “White Supremacist” hand gesture.

Heretic
Heretic
3 months ago

It’s so weird, isn’t it, that the Globalists turned the “OK” hand signal used innocently by millions of Ethnic Europeans for donkey’s years into a “White Supremacist Hand Gesture”!!!

transmissionofflame
transmissionofflame
3 months ago
Reply to  Heretic

I can’t believe anyone with a functioning brain can take that kind of stuff from the BBC seriously. In their coverage of the World Cup on the BBC sports news app they have tried to seize on every little piece of news that might paint the event in a negative light just to try and make Trump look bad.

Angelcake
Angelcake
3 months ago

I can only speculate that the same bananas idiots who lap this nonsense up on telly are the same ones who vote Labour. Unfortunately there do seem to be rather a lot of them.

JXB
JXB
3 months ago

My mother was a Cockney – family of 12 – so I had plenty of relatives in the East End.

When East Enders TV show came along it was as authentic East End as Dick Van Dyke’s Cockney accent in Mary Poppins, but not as entertaining.

I never watched it again after the first couple of episodes.

Heretic
Heretic
3 months ago
Reply to  JXB

I may be completely wrong about this, because I’ve only ever met a few genuine Cockney Sparrows, but they all had strikingly intense light blue eyes that I’ve never seen on anyone else, so I wonder if any of your relatives had that beautiful characteristic as well, and if it’s a Cockney thing.

Cotfordtags
Cotfordtags
3 months ago

More charities totally involved in politics with a thinly disguised veil to avoid being struck off by the charities commission. No doubt the bulk of their income is from Government having dipped into our pockets.

transmissionofflame
transmissionofflame
3 months ago

I’ve only ever watched tiny snippets but I assume it has been strongly influenced by “social justice” themes pretty much from the start, like most BBC output and most modern TV and films.

EppingBlogger
EppingBlogger
3 months ago

Yet another example of political activism promoted by organisations with no business doing it. More for Reform to sort out because no other party has or will ever do it.

Jack the dog
Jack the dog
3 months ago
Reply to  EppingBlogger

Where is the racial justice in campaigning for the native population of these islands to be overrun by foreigners who despise them?

Asking for a friend.

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