Adverts for the expansion of London’s Ultra Low Emission Zone (Ulez) made misleading claims about pollution levels across the capital and inside cars because they relied on modelling estimates and not actual data, the Advertising Standards Authority has ruled. The Independent has more.
The Advertising Standards Authority (ASA) said claims made by Transport for London (TfL), which runs Ulez, that levels of nitrogen dioxide (NO2) had reduced by almost half as a result of the scheme were not based on measurements of air quality taken before and after it was implemented, as listeners of the radio ad might expect.
Instead, TfL based its claim on calculating the difference between current air quality measurements and a “non-Ulez scenario”, but without qualifying this for listeners and likely misleading them, the ASA found.
The ASA also upheld complaints about claims in a second TfL ad that most deaths related to air pollution “actually” occurred in outer London, when this was in fact based on modelled estimates.
The ASA said the ad was likely to mislead listeners because it did not explain the basis of the claim.
In a separate ruling, the ASA found a claim made in a radio ad by the Greater London Authority that “according to research, one of the most polluted places in London is inside your car” was misleading.
The ASA said evidence provided by the GLA did establish that car users were exposed to air pollution when inside their vehicle and that it could be higher than when using other forms of transport.
However, the GLA had not directly compared pollution inside a car in London with other locations around the city, meaning it had not been adequately substantiated and was likely to mislead listeners.
The ASA, which received a total of 504 complaints about six TfL ads for Ulez and 38 complaints about the GLA ad – only some of which were upheld – stressed that it was not its role to rule on the validity of Ulez, but rather to assess whether claims made in the ads were presented alongside robust evidence.
The watchdog has told both TfL and the GLA to ensure that claims relate to relevant evidence more closely in future.
Credit to the ASA for refusing to go along with the idea that modelling is robust evidence – one of the foundational tenets of the modern technocratic regime that brought us Net Zero and Covid lockdowns. Please can the ASA be put in charge of the Covid Inquiry?
Worth reading in full.
Stop Press: The ASA has also ruled that electric cars cannot be advertised as “zero emission” because of the carbon dioxide that is generated when they are made and charged. The Telegraph notes this ruling is actually at odds with the Government’s own messaging, which calls battery-powered EVs “zero emission vehicles” for the purposes of the newly introduced ZEV mandate.
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Keep teaching, anonymous. The “education system” is not for you.
Have you read “Deschooling Society”, by Ivan Illich?
What does school really teach children?
1. Truth comes from authority.
2. Intelligence is the ability to remember and repeat.
3. Accurate memory and repetition are rewarded.
4. Non-compliance is punished.
5. Conform – intellectually and socially.
Your story resonates with much of my own experience as a university lecturer. Of course, almost all of our teaching moved to zoom but I made a point of telling my students that in my view they weren’t receiving a fully developed education as a result. When we were permitted to return to in person teaching, I too wore an exemption lanyard and refused to enforce mask wearing in class. I too left our union, the UCU, for the same reasons you left yours – the perverse, ever escalating obstacles to us going back to in person teaching including the risible demand that we be issued with personal CO2 monitors, be given the right to cancel lectures at the moment they gave a reading over a certain level, to enforce the personal sanitisation of desks by students and the rest of the nonsense. All of this went beyond the legitimate purpose of a trade union and veered into an assault on our professional and ethical responsibilities to our students. I spoke up to colleagues in online forums but, with a couple of exceptions, like you was met by silence. It struck me that many of them were not simply happy to stay at home but that compliance was their creepy, overriding goal. What our political, public health and education classes did to the population is unforgivable but that so many were complicit in their own oppression is chilling.
Thank you for your post.
Best wishes.
Possibly the most chilling comment I heard from a colleague was during a zoom staff meeting in the early stages of the first mask mandate. This person proclaimed to us proudly in terms that made clear he was signalling perceived virtue, that he, a 30 something bloke built like a rugby forward, had ‘challenged’ (bullied) an elderly, maskless woman in his local supermarket. Again, only I spoke up, saying, quite mildly, ‘come on. Don’t be that guy. That’s not you’. Thing is, maybe I was wrong. It was likely him – lockdown brought out the inner fascist bully in far too many of us.
Dear Anonymous
You sound to me like an educator; someone who wants to develop and bring out the best possible results in your students. It is encouraging that the “teaching profession” still retains some people like you within its ranks.
However, you really do have no future in the State Indoctrination System and I believe you have made the right decision in leaving it.
I hope you find your rightful place as an educator in a facility that appreciates your abilities and values.
Good luck.
Seconded.
I wish I had a helpful response.
Hopefully things will improve for you.
All the best.
Whoever the lame arse doing the downticking is I believe you need some help because you are seriously not well. Have a go at me personally by all means but criticising all the other uptickers, which you are doing indirectly by downticking me and RTSC, and others, shows you lack intelligence as well as guts.
You are a coward and cowards do not belong on this site.
Furthermore, a teacher makes a post from the heart, somebody who is having their life destroyed by the madness enveloping us and you cannot lend at least the tiniest bit of support by way of a few kind words. You are as rotten and evil as our oppressors. What warped logic keeps you on this site?
A miserable example of humanity you must be.
Hear hear! It’s clearly someone with a warped mind and they are obviously in dire need of help.
Thank you Epi.
We need to fight this corrupt evil with every tool we have. Maks wearing is so inhuman and unnatural. That is why the globalist like it. You still see people wearing maske the their haunted faces.
They never seems ask themselves “how come all these people aren’t dropping dead when they are not wearing masks?” or “how come this flimsy mask protect me from the deadliest disease in history?”
Yellow Boards By The Road Stand for Freedom
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Monday 11th July 3pm to 4pm
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Junction A321 Sandhurst Rd &
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Tuesday 12th July 11am to 12pm
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& New Forest Ride
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Best wishes
I work in a school and empathise I have been asked to stay silent by the head “rists slapped” as I said babies did not need assigning in a lesson! about my concerns over this gender ideology.
I am staying for now to try and push back but it is as you say tiring.
During the latest news that there is an increase in cases our Head, emailed revised guidelines saying people can wear masks again if they like. And then it has started again, the compliant walking around in front of students with masks.
Ubelievable and unforgivable .
Sorry to be a pernickety but isn’t ‘wrists’ spelled with a ‘w’? Would have thought being in education …..
Just saying
Yes sorry rushing
I popped an s in by accident 
Friendly banter
Glad you spelt persnickety and not me
You are a Person of Principle. Well done for your bravery in leaving.I hope you find another school to teach in that you like. Avoid FE as it is as bad, if not worse, than the state education system as the Unions are in charge and as such the situation in staff rooms can be toxic if you are not a disciple.
Best wishes and good luck for the future.
Thank you, Anonymous, for sharing this with us. How hideous it has all been for us all (those of us who have seen events for what they really are), but to be asked to delete emails about a child’s change of gender so that the parents wouldn’t see them is so appalling that I am dumbstruck! It is evil beyond measure. If only parents talked more to their children, took meals with them, stopped them having so much screen time, etc etc. Imagine not realising that your precious child is going through such a life-changing event without even realising – and the school to be aiding and abetting is beyond evil. You will be an enormous loss to that school (for those few students who you might have been able to help or encourage, eg the one who smiled at you – you probably were a great encouragement to her too), but I understand how you cannot agree to such betrayals of parents’ trust any more. I pray that you find a fulfilling job for the future.
I am so sorry for what you have experienced. For people who actually think the last two years have indeed been utterly exhausting. I wish you all the best for the future.