Latest News
PR Blitz With case numbers continuing to rise, the Government is pleading with the public to obey the new lockdown rules and reinforcing the message with a new advertising campaign. The Daily Mail has the story: Boris Johnson last night begged families to stay at home as the Covid death toll hit a grim new record.He said infections were rising at an alarming rate, despite the lockdown imposed at the start of the week.And he warned the only way to prevent thousands more deaths was to follow the rules. "I know the last year has taken its toll," the Prime Minister said. "But your compliance is now more vital than ever..."With the virus apparently running rampant in London, an advertising blitz will run on TV, radio, newspapers and social media carrying shocking images of the severely ill in hospital... The hard-hitting ad campaign was launched on TV last night, fronted by Chief Medical Officer Chris Whitty. He said that while vaccines provided "clear hope for the future... for now we must all stay at home".Professor Whitty, who is the most trusted Government figure on Covid, said the rapid spread of the virus was putting "many people at risk of serious disease and is placing a lot of pressure on our NHS".Dramatic images will carry the stark message: "Coronavirus. If you go out, you ...
