Unilever – the company that once declared "brands without purpose have no future" – has bought the Sydney Sweeney bathwater soap brand. Woke is dead, says Chris Bullick.

58% of consumers would prefer that brands simply pay their taxes, treat people fairly and respect the environment – almost four times more than want brands to support woke causes, a survey finds.

Given the field day the world’s petty bureaucrats, busybodies and bourgeois bullies have had with Covid, it's something of a victory to go to France and see things change so fast for the better.