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America’s Revolt Against DEI Wokery is Just Getting Started

by Will Jones
27 November 2024 11:25 AM

Walmart has announced it is phasing out its “diversity, equity and inclusion” programmes. It’s a further sign that the woke DEI agenda is in retreat across the private sector and, with the election of Donald Trump, in Government, says Kate Andrews in the Telegraph. Here’s an excerpt.

The company is not undertaking tweaks to those policies, but a complete overhaul. It is pulling certain products from its shelves, including ‘chest-binders’ and trans books marketed to children. Rather than injecting another $100 million into the Center for Racial Equity – a non-profit set up in 2020 to give a boost to minority-owned companies – the fund will be wound down. Internally, there will be change, too: the phrase DEI is to be removed from company materials.

“We are willing to change alongside our associates and customers who represent all of America,” a Walmart spokesperson told the Wall Street Journal. “We’ve been on a journey and know we aren’t perfect.” It appears that company bosses have clocked that seemingly innocuous words like ‘diversity’ have taken on a far deeper, more politicised, meaning. While Walmart insists that it remains committed to these ideas in their genuine form, it is clearly rejecting what the phrase DEI has come to represent: a radical version of identity politics that Americans just rejected at the polls.

The statement from Walmart doesn’t leave much room for doubt that its decision is linked to changing political tides. The largest employer in America – the federal Government – is also about to experience a radical shake-up when Trump gets back into the Oval Office and instructs his new Department of Government Efficiency – run by Elon Musk – to slash every DEI initiative it can unearth. It’s no real surprise, then, that America’s largest private employer – Walmart – might follow suit.

But is Trump really shifting the direction of the wind? Or was he blown into office once again by voters who had already made up their mind that DEI had gone too far?

Walmart may be making changes after the election, but plenty did so beforehand. Harley Davidson ditched some of its DEI programmes this spring, making clear that it had no hiring quotas and would remove “socially motivated content” from staff training. Just before election day, meanwhile, it was revealed that Boeing had also scrapped its DEI policy. It had come under fire after several deadly aircraft accidents had left people – including Musk – asking questions about the company’s priorities.

These changes came after the big tech companies, including Meta and Google, scaled back their DEI hires in 2023, despite commitments made only a few years previous to expand these roles and departments.

It seems that the trendsetter here isn’t Walmart – or even Donald Trump. Change within the country’s biggest institutions and corporations reflects, rather than dictates, where the country has been moving for some time.

Worth reading in full.

Tags: DEIDonald TrumpGo woke go brokePeak WokeUnited StatesWoke BacklashWoke CorporationWoke Gobbledegook

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14 Comments
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Heretic
Heretic
5 months ago

Thanks for that good news. And well done to Harley-Davidson for leading the pack! Just for fun, have a look at this:

Harley-Davidson bikers in pilgrimage to house where it all started | Daily Mail Online

One public comment:

“I’ve read a lot of Negative posts concerning Bikers ! Myself personally am Not a Biker. Have been around lots of Bikers since my Brothers were Bikers in their youth. Let me tell you this before you start Slating them, if you needed let’s say £25,000 for life saving surgery for a child, I know these Guys and Girls would go to the ends of the Earth to Raise every penny to Help anyone, they don’t ask for Medals or Publicity, they just like to help. I’ve witnessed many Charity Runs in my lifetime and I’m Proud of them, from all corners of the country.”

Last edited 5 months ago by Heretic
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transmissionofflame
transmissionofflame
5 months ago
Reply to  Heretic

Remember the huge bikers convention that happened in South Dakota while many other states had a lot of “Covid restrictions” in place

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Heretic
Heretic
5 months ago
Reply to  transmissionofflame

Oh, I hadn’t heard about that— I’ll have to look it up. Well done to those bikers in South Dakota, for defying the Coronahoax restrictions.

1
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transmissionofflame
transmissionofflame
5 months ago
Reply to  Heretic

Sturgis Motorcycle Rally – Wikipedia

462,000 of them in 2020

Covidtards KNOW that this spread covid all over the USA, they can trace lots of cases directly from the rally.

Governor Kristi Noem:

“ “South Dakota’s cases remain low. If you’re worried about the virus, you’re free to get vaccinated, wear a mask, or stay at home. But we won’t be mandating anything.”

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huxleypiggles
huxleypiggles
5 months ago

Off-T

https://order-order.com/2024/11/27/airport-operators-warn-reeves-budget-will-cancel-flight-routes/

This should kill the international holiday industry. Thousands more jobs will be lost these next twelve months.

As with everything else this is nothing to do with raising money and everything to do with restricting movement and destroying jobs.

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john ball
john ball
5 months ago
Reply to  huxleypiggles

While against net zero and the climate change hype, and although there is lots of oil about it is getting more difficult to extract, so think maybe it is too valuable as a chemical feedstock just to burn. Have thought for a long time there is something not quite right with an economic model which relies on flying masses of people over from China and India on holidays to Europe with masses from Europe going the other way. (Appreciate that maybe I have been fortunate enough to travel enough overseas to realise that nice as it is one can really enjoy staying put here)

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transmissionofflame
transmissionofflame
5 months ago
Reply to  john ball

You may have a point but if that’s the case sooner or later this will be reflected in the price of oil

1
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soundofreason
soundofreason
5 months ago
Reply to  john ball

I’ve traveled enough that the novelty wore off. Also the inside of one computer room is much the same as another the other side of the world. I agree that there will be better things to do with hydrocarbons than just burn them – but trying to replace them with EV batteries is nuts; the technology is nowhere near good enough yet. As for international flying as a commercial service: hydrocarbon is the only game in town.

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zebedee
zebedee
5 months ago

What a lousy lack of attribution to the bloke who caused the change
https://x.com/robbystarbuck/status/1861183474667004141

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Heretic
Heretic
5 months ago
Reply to  zebedee

Wow, what an achievement for that chap Robby Starbuck! Thanks for giving credit where it is due, and providing that link to his work, because many people like me had never heard of him before.

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Gezza England
Gezza England
5 months ago

So 4 years of being ruled by the Blob and its demented puppet in the White House has opened the publics eyes. We can but hope for the same here but so much relies on Reform getting properly organised and a new leader in the next couple of years.

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Heretic
Heretic
5 months ago
Reply to  Gezza England

What “new leader” did you have in mind instead of Nigel Farage, who’s been fighting this fight for more than two decades?

I suppose you’re keen to have either the “Johnny-come-lately” Pakistani Muslim Millionaire Zia, or his enemy the “Sour-Grapes” Pakistani Jewish Millionaire Habib, instead of a Welshman, for example, or even a Northern Irish Protestant, or (heaven forbid!), an actual Englishman, like the five current Members of Parliament?

Or perhaps you would prefer a Nigerian woman birth tourist?
Or an Ethnic Oriental person from, say, China to represent British Patriots?
Or how about a Peruvian, just for variety’s sake, since the British Isles are just
“An Empty Space on the Map, to be filled in by people from anywhere”?

Last edited 5 months ago by Heretic
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Monro
Monro
5 months ago
Reply to  Gezza England

After a couple of years of disappointing council elections, byelections, Mr Farage will sidle off stateside.

Bon voyage.

0
0
tichmarsh
tichmarsh
5 months ago

“But is Trump really shifting the direction of the wind? Or was he blown into office once again by voters who had already made up their mind that DEI had gone too far?”
A bit from column A and a bit from column B

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