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America’s Revolt Against DEI Wokery is Just Getting Started

by Will Jones
27 November 2024 11:25 AM

Walmart has announced it is phasing out its “diversity, equity and inclusion” programmes. It’s a further sign that the woke DEI agenda is in retreat across the private sector and, with the election of Donald Trump, in Government, says Kate Andrews in the Telegraph. Here’s an excerpt.

The company is not undertaking tweaks to those policies, but a complete overhaul. It is pulling certain products from its shelves, including ‘chest-binders’ and trans books marketed to children. Rather than injecting another $100 million into the Center for Racial Equity – a non-profit set up in 2020 to give a boost to minority-owned companies – the fund will be wound down. Internally, there will be change, too: the phrase DEI is to be removed from company materials.

“We are willing to change alongside our associates and customers who represent all of America,” a Walmart spokesperson told the Wall Street Journal. “We’ve been on a journey and know we aren’t perfect.” It appears that company bosses have clocked that seemingly innocuous words like ‘diversity’ have taken on a far deeper, more politicised, meaning. While Walmart insists that it remains committed to these ideas in their genuine form, it is clearly rejecting what the phrase DEI has come to represent: a radical version of identity politics that Americans just rejected at the polls.

The statement from Walmart doesn’t leave much room for doubt that its decision is linked to changing political tides. The largest employer in America – the federal Government – is also about to experience a radical shake-up when Trump gets back into the Oval Office and instructs his new Department of Government Efficiency – run by Elon Musk – to slash every DEI initiative it can unearth. It’s no real surprise, then, that America’s largest private employer – Walmart – might follow suit.

But is Trump really shifting the direction of the wind? Or was he blown into office once again by voters who had already made up their mind that DEI had gone too far?

Walmart may be making changes after the election, but plenty did so beforehand. Harley Davidson ditched some of its DEI programmes this spring, making clear that it had no hiring quotas and would remove “socially motivated content” from staff training. Just before election day, meanwhile, it was revealed that Boeing had also scrapped its DEI policy. It had come under fire after several deadly aircraft accidents had left people – including Musk – asking questions about the company’s priorities.

These changes came after the big tech companies, including Meta and Google, scaled back their DEI hires in 2023, despite commitments made only a few years previous to expand these roles and departments.

It seems that the trendsetter here isn’t Walmart – or even Donald Trump. Change within the country’s biggest institutions and corporations reflects, rather than dictates, where the country has been moving for some time.

Worth reading in full.

Tags: DEIDonald TrumpGo woke go brokePeak WokeUnited StatesWoke BacklashWoke CorporationWoke Gobbledegook

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14 Comments
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nickbowes
nickbowes
3 years ago

Toby thank you for the great work you are doing. It just seems these endless papers that state the obvious don`t get anywhere with the lying criminals in Government/sage who are set on only one agenda.

The autumn/winter already looks set to be bleak and i and others will be faced with forced medical procedures to ensure that food continues to get on the family table.

These vaccines might kill people, at some point, in biblical numbers and most seem fine with that. Where is the opposition to this ?

10
0
steve_z
steve_z
3 years ago
Reply to  nickbowes

“These vaccines might kill people, at some point, in biblical numbers”

They probably won’t – but the issue is nobody knows because we only have short term data.

Lots of vaccines/drugs are withdrawn as it becomes clear what the side-effects are.

The idea of injecting the whole world with novel vaccines with no long term safety data seems insane to me – even if we ‘get away with it’ this time.

18
-1
iane
iane
3 years ago
Reply to  steve_z

Actually, given that the spike protein is now known to be a toxin with many unpleasant effects in the human body, I suspect that you are wrong and that there will be many deaths and other serious medical consequences over the next few years. For the young who foolishly allow PHE to play God with their bodies there will probably be a mass of serious consequences over decades.

8
0
Lockdown Sceptic
Lockdown Sceptic
3 years ago
Reply to  nickbowes

the lancet has long lost all credibility

We Have To Make Mandatory Jab Passports Politically Impossible To Implement & New Petition
https://www.youtube.com/watch?v=wYICpHm1VNA

Outlaw Jab Passport Petition petition parliament uk petiti…
Contact MP Link 1 : writetothem com

Stand in South Hill Park Bracknell every Sunday from 10am meet fellow anti lockdown freedom lovers, keep yourself sane, make new friends and have a laugh.

Join our Stand in the Park – Bracknell – Telegram Group
http://t.me/astandintheparkbracknell

Home Schooling – Ex-Primary School Teacher on Resistance GB YouTube Channel: 
https://www.youtube.com/watch?v=kZ5oS2ejye0
https://www.hopesussex.co.uk/our-mission

1
0
Rowan
Rowan
3 years ago
Reply to  nickbowes

Forced and coerced medical procedures are meant to kill us. We need to be prepared to die, but we must each make sure that we each take at least one medical enforcer with us.

Last edited 3 years ago by Rowan
1
0
Lockdown Sceptic
Lockdown Sceptic
3 years ago

the lancet has long lost all credibility

We Have To Make Mandatory Jab Passports Politically Impossible To Implement & New Petition
https://www.youtube.com/watch?v=wYICpHm1VNA

Outlaw Jab Passport Petition petition parliament uk petiti…
Contact MP Link 1 : writetothem com

Stand in South Hill Park Bracknell every Sunday from 10am meet fellow anti lockdown freedom lovers, keep yourself sane, make new friends and have a laugh.

Join our Stand in the Park – Bracknell – Telegram Group
http://t.me/astandintheparkbracknell

Home Schooling – Ex-Primary School Teacher on Resistance GB YouTube Channel: 
https://www.youtube.com/watch?v=kZ5oS2ejye0
https://www.hopesussex.co.uk/our-mission

1
0
imp66
imp66
3 years ago

Surely the “authorities” wouldn’t exaggerate ” facts” to scare the living daylights out of the weak-minded? Surely? Or…

3
0
Lockdown Sceptic
Lockdown Sceptic
3 years ago

Tyrants We’re At War.
https://www.youtube.com/watch?v=y8uDjO-qkp8
Stand in South Hill Park Bracknell every Sunday from 10am meet fellow anti lockdown freedom lovers, keep yourself sane, make new friends and have a laugh.

Join our Stand in the Park – Bracknell – Telegram Group
http://t.me/astandintheparkbracknell

Home Education – Ex-Primary School Teacher on Resistance GB YouTube Channel: 
https://www.youtube.com/watch?v=kZ5oS2ejye0
https://www.hopesussex.co.uk/our-mission

1
0

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