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Ulez Ads Were “Misleading” Because They Relied on Modelling and Not Actual Data, Advertising Standards Authority Rules

by Will Jones
7 February 2024 1:06 PM

Adverts for the expansion of London’s Ultra Low Emission Zone (Ulez) made misleading claims about pollution levels across the capital and inside cars because they relied on modelling estimates and not actual data, the Advertising Standards Authority has ruled. The Independent has more.

The Advertising Standards Authority (ASA) said claims made by Transport for London (TfL), which runs Ulez, that levels of nitrogen dioxide (NO2) had reduced by almost half as a result of the scheme were not based on measurements of air quality taken before and after it was implemented, as listeners of the radio ad might expect.

Instead, TfL based its claim on calculating the difference between current air quality measurements and a “non-Ulez scenario”, but without qualifying this for listeners and likely misleading them, the ASA found.

The ASA also upheld complaints about claims in a second TfL ad that most deaths related to air pollution “actually” occurred in outer London, when this was in fact based on modelled estimates.

The ASA said the ad was likely to mislead listeners because it did not explain the basis of the claim.

In a separate ruling, the ASA found a claim made in a radio ad by the Greater London Authority that “according to research, one of the most polluted places in London is inside your car” was misleading.

The ASA said evidence provided by the GLA did establish that car users were exposed to air pollution when inside their vehicle and that it could be higher than when using other forms of transport.

However, the GLA had not directly compared pollution inside a car in London with other locations around the city, meaning it had not been adequately substantiated and was likely to mislead listeners.

The ASA, which received a total of 504 complaints about six TfL ads for Ulez and 38 complaints about the GLA ad – only some of which were upheld – stressed that it was not its role to rule on the validity of Ulez, but rather to assess whether claims made in the ads were presented alongside robust evidence.

The watchdog has told both TfL and the GLA to ensure that claims relate to relevant evidence more closely in future.

Credit to the ASA for refusing to go along with the idea that modelling is robust evidence – one of the foundational tenets of the modern technocratic regime that brought us Net Zero and Covid lockdowns. Please can the ASA be put in charge of the Covid Inquiry?

Worth reading in full.

Stop Press: The ASA has also ruled that electric cars cannot be advertised as “zero emission” because of the carbon dioxide that is generated when they are made and charged. The Telegraph notes this ruling is actually at odds with the Government’s own messaging, which calls battery-powered EVs “zero emission vehicles” for the purposes of the newly introduced ZEV mandate.

Tags: ASAEvidencePropagandaSadiq KhanThe ScienceULEZUlez Expansion Scheme

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13 Comments
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zebedee
zebedee
1 month ago

My understanding is that cousin marriage is also common in some traveller communities. That the resulting children are seen as a blessing and spend all their time in hospital. Since they are a blessing they should be discharged so that they can be with their families who then may no longer see them as a blessing.

9
0
Jack the dog
Jack the dog
1 month ago
Reply to  zebedee

Needs to be banned also the sake of the unfortunate infants born with these hideous defects.

FFS the commie bastards are rarely slow to ban anything on various spurious grounds.

Here the moral and scientific/medical case is absolutely undeniable.

11
0
huxleypiggles
huxleypiggles
1 month ago

Ban it with immediate effect. If this business continues the perps must be advised that “free NHS ” services will be withdrawn for life.

These people are costing law-abiding British taxpayers an absolute fortune, they are usually incapable of work and live off taxpayers their whole lives as do the parents who bred them. This has to stop.

Enough.

14
0
Mogwai
Mogwai
1 month ago
Reply to  huxleypiggles

I haven’t fact checked this but I’ll assume it’s true. That’s a lot of Muslim mayors, and 130 Sharia courts in the England!

https://x.com/HilzFuld/status/1912914814608810458

EDIT: Just fact checked myself. 8 Muslim mayors as of last year;

”In 2011, the United Kingdom saw the rise of a new wave of mayors – Muslim mayors. Born in a country where religious faiths have long been a divisive and contentious issue, the election of the first British Muslim mayors was a momentous occasion. It was a sign of progress and inclusion, the first steps towards a multicultural and diverse society. Since then, the number of Britain’s Muslim mayors has grown, raising the question: How many cities in Great Britain have Muslim mayors? The answer is that currently, there are eight British cities with Muslim mayors: Leicester, London, Manchester, Birmingham, Blackburn, Bradford, Oldham, and Tower Hamlets.”

https://www.greatbritainmighty.com/how-many-cities-in-great-britain-have-muslim-mayors/

Last edited 1 month ago by Mogwai
4
0
MajorMajor
MajorMajor
1 month ago

Yep, some years ago I had a Pakistani colleague who was married to his cousin and they had a son with a serious congenital kidney problem.
There is a reason why both Judaism and Christianity bans the practice.

8
0
allanplaskett
allanplaskett
1 month ago
Reply to  MajorMajor

Since when? In 1837 Queen Victoria, for example, was not banned from marrying her first cousin Prince Albert of Saxe-Coburg, or wherever it was.

Last edited 1 month ago by allanplaskett
-3
-3
Marcus Aurelius knew
Marcus Aurelius knew
1 month ago
Reply to  allanplaskett

Yes, and just look at the current lot.

It’s apparently only Harry that is keen to diversify the gene pool. Perhaps because he is already from diverse stock, if you know what I mean….

Last edited 1 month ago by Marcus Aurelius knew
11
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huxleypiggles
huxleypiggles
1 month ago
Reply to  Marcus Aurelius knew

😀😀😀

6
0
Marcus Aurelius knew
Marcus Aurelius knew
1 month ago
Reply to  huxleypiggles

🤭😉

2
0
Ant
Ant
1 month ago
Reply to  Marcus Aurelius knew

If he was Hewitt’s, he’d be devilishly handsome rather than a ardmann creation.

3
0
Marcus Aurelius knew
Marcus Aurelius knew
1 month ago
Reply to  Ant

Dunno. My parents are beautiful and I look like a deformed rugby ball from a certain angle.

4
0
RTSC
RTSC
1 month ago
Reply to  allanplaskett

Yes, the Government very belatedly recognised the consequence of the generational incestuous Royal marriages throughout Europe.

The late Queen Mother was the first example of a change of policy: Bertie was allowed to marry a non-royal since he was never going to become King 🙂 And then Edward VIII refused to play ball and suddenly we got King George VI and non-Royal Elizabeth.

With Queen Elizabeth II they reverted to cousin marriage, albeit 2nd cousins, once removed ….. and Charles is the consequence. ‘Nuff said.

0
0
Smudger
Smudger
1 month ago
Reply to  MajorMajor

Judaism doesn’t ban marriage between first and second cousin.

0
0
huxleypiggles
huxleypiggles
1 month ago

Off-T

Yvette Cooper to Decide on Tulip Siddiq Extradition Request

Siddiq could soon be reunited with her cousins in Bangladesh. This should be an interesting case of Kneel’s Two-tier justice.

Looking forward to this.

“YVETTE COOPER TO DECIDE ON TULIP SIDDIQ EXTRADITION REQUEST”
https://order-order.com/2025/04/17/yvette-cooper-to-decide-on-tulip-siddiq-extradition-request/#:~:text=YVETTE%20COOPER%20TO%20DECIDE%20ON%20TULIP%20SIDDIQ%20EXTRADITION%20REQUEST

Last edited 1 month ago by huxleypiggles
2
0
Grim Ace
Grim Ace
1 month ago

Allah is a nasty God, If you ask me

2
0
JeremyP99
JeremyP99
1 month ago
Reply to  Grim Ace

Read the Quran for confirmation. Ultimate hate book

3
0
Ant
Ant
1 month ago

I live in leafy Sussex and even here you see pakistani parents walking with their disabled kids. It’s a far bigger problem than this research shows.

Until a credible figure is put on the cost to both the NHS and the DWP of birth defects and their consequences due to cousin marriage, this subject will be dismissed as bigotry by the usual voices on the left and in Westminster.

When this study first emerged, a figure of £2bn a year was estimated as the cost to the NHS of birth defects, miscarriages etc. You could reasonably double that today. The long term cost in disability support to the DWP would be an order of many magnitudes higher. That is the figure that’s needed to stop this dreadful practice.

4
0
JeremyP99
JeremyP99
1 month ago

The real problem is that is repeated down the generations. As a one off it is usually fine.

3
0
RTSC
RTSC
1 month ago

“For the time being, raising scientific literacy may go some way to curbing the practice.”

I doubt it. It will continue to be imposed since it keeps any wealth within the immediate family and facilitates continual immigration from the sub-continent to the UK …… and a subsidised life c/o British taxpayers.

2
0

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