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Journalism Professor Gives Tips on How to Trick Sceptics into Supporting Climate Alarmism

by Chris Morrison
27 June 2022 12:08 PM

Anyone who still holds to the old-fashioned idea that journalists should seek to inform their readers by being inquiring and independent (as well as a pain in the butt at times) will likely weep a little to read the recent thoughts of American journalism professor Renita Coleman. She recommends engaging with ‘climate sceptics’ by cutting out references to ‘climate change’ and ‘global warming’, and replacing them with ‘weather’. By these means, she suggests sceptics will seek out news about climate change, and they would be likely to “take steps to help mitigate its damage”.

The idea, of course, is idiotic. It is impossible to write a coherent story about the climate changing over a period, along with temperatures rising or falling, by confusing such trends with one-off weather events. But confusion seems to reign supreme in the academic world inhabited by Professor Coleman. “We need to think a little more nuanced, if you will, about what kinds of things we are doing to make people think we are trying to persuade them when we know we are not,” she adds. Can I leave this with readers to work out what she is saying – it beats me.

As does a sentence in her paper’s abstract that runs: “An experiment shows this frame works by reducing persuasion knowledge and increasing perceived behavioural control, resulting in science sceptics being significantly more likely to intend to take action, engage with the news, and agree with the story’s perspective.”

Nope, still can’t make head or tail, but reference to behavioural control and taking action, along with agreeing with the story so-called perspective, doesn’t inspire confidence. Coleman is a professor of journalism at the University of Texas at Austin. Before she went into academia, she is said to have had a 15-year career in journalism in North Carolina and Florida. How the copies of the Raleigh News and Observer and the Sarasota Herald-Tribune must have flown off the shelves, back in the day.

Professor Coleman wrote her recent paper with another journalism professor, Esther Thorson from Michigan State. The paper is behind a paywall, although detailed comments were published by NiemanLab, an operation backed by the Nieman Foundation whose stated mission is to promote and elevate the standard of journalism. In addition to the ‘weather’ change, the authors suggest that journalists “avoid mentioning who or what causes climate change”.

Again, old-school journalists might note that just one sentence knocks out two of the five investigatory ‘W’ questions that should be in every writer’s armoury – ‘Who? What? When? Where? Why?’, (I say old-school journalists, but this line of examination can be traced back to Aristotle’s Nicomachean Ethics). Of course it is assumed that human-caused climate change is a settled matter, not to be challenged or investigated in any way. Journalists are told to “focus heavily on solutions, or what the public can do to prepare or adapt to the impacts of climate change”.

In fact the paper proposes radical changes to the way climate change is reported. To date, most mainstream media has elected to spread misinformation, doom and alarm by using phrases such as ‘global heating’ and ‘climate breakdown’. The researchers found that changing language made a difference. “Removing any references to what causes climate change reduced perceptions that the news stories were trying to manipulate or persuade readers,” it was noted. Surely the Washington Post, BBC and Guardian do not try to manipulate their audiences. You could have knocked your correspondent down with a feather.

However, the climate science site Watts Up With That? sees problems for the new approach. Leaving out trigger words like ‘climate change’ and ‘global warming’ might lead to less engagement among climate alarmists. WUWT proposes a possible solution – maybe journalists need to publish two different versions of the same story. Or can they aim to engage different audiences on different weeks, it asks.

But it concludes: “Here’s a radical thought – perhaps journalists could ease back on the trigger words and other attempts to manipulate the emotions of their audience, and just try presenting the facts.”

Chris Morrison is the Daily Sceptic’s Environment Editor

Tags: Climate AlarmismClimate changeClimate JournalismPropaganda

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6 Comments
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Marcus Aurelius knew
Marcus Aurelius knew
2 years ago

‘Facts are such awkward things, and people are too awkward to get it.’

13
0
stewart
stewart
2 years ago

Presenting the facts is a nice idea, but it’s utopian idea, now and previously.

Here is a thought experiment.

Imagine everything was completely the opposite to how it is now. Imagine that for the establishment there was no climate change, climate was considered to completely stable and they had been deploying for the last 20 years all the establishment’s resources to persuade everyone that climate is incredibly. stable and for all intents and purposes unchanging.

Imagine they went even further than that and ostracised anyone who dared suggest that climate actually changed and that if it did, it could conceivably create huge economic and social damage. Suppose that anyone who proposed that was likely to commit professional suicide and be ostracised from the scientific community.

I think it would be fair to assume that most people would believe that there was no climate change and that climate was really stable and basically unchanging. We could assume that because we see time and again that it doesn’t matter what the facts are, what matters is what is heard the most and loudest. That is what becomes the accepted ‘truth”, even in the face of some compelling evidence to the contrary.

And the establishment would be wrong. As wrong as it is now. Climate does change, and we don’t really know how much, how quickly, with what effect.

I don’t think the facts matter to either side of the debate. We just have diametrically opposed world views.

The climate freaks are likely to be people who want to impose collectivist solutions to every problem, climate being one of them. And the climate catastrophe story is a great opportunity to impose collectivist their ideals.

Those of us who are fed up of climate alarmism are more likely to believe in the power of individualism. If climate is a problem (and we doubt it is), then the ingenuity of humans will work it out. And the heavy, clumsy hand of the state will only make things worse for everyone.

Even if I believed that climate catastrophe was coming, I wouldn’t put any faith in a solution coming from the coordinated efforts of governments and NGOs.

39
-3
jburns75
jburns75
2 years ago

I live in faint and fading hope that in the minds of PR activists like Coleman, a question might eventually start to bubble to the surface of their consciousness: If I need to perform so many uncomfortable contortions to argue a point, might there, possibly, be something wrong with my point?

37
-1
JXB
JXB
2 years ago
Reply to  jburns75

I doubt it. Their delusion is there us nothing wrong with their point, but they have just failed to get the message across.

The Idiot Biden insists he is being blamed for current economic meltdown there has been a failure to get the message across to the American people that inflation and high gasoline prices are nothing to do with him.

14
-1
NeilParkin
NeilParkin
2 years ago
Reply to  JXB

Its the same mentality that expected us all to vote for ‘remain’, in that no-one could possibly be stupid enough not to do as they were told.

10
0
JXB
JXB
2 years ago

But ‘climate sceptics’ have been round the block many times and have as a running joke, ‘climate is not weather’, because the Climagheddonistas interchange the two whenever it suits their absurd argument du jour.

It is unlikely ‘climate sceptics’ will be confused or tricked, as we have had 30 years of the tricksy, forked-tongued, double-talking, disingenuous, duplicitous, lying toads and so are well trained and know what they are like and what to be be on the look out for.

34
-1

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