By pure coincidence, Easter Sunday 2025 falls on April 20th – which just happens to be the birthday of Adolf Hitler. This spring also marks five years since the death of George Floyd on May 25th 2020, however, which has allowed Nestlé, the manufacturers of Britain’s most famous chocolate-brand, Quality Street, to embark upon possibly the most ill-judged PR rebranding campaign since Rotherham was made Children’s Capital of Culture 2025 – by temporarily renaming the confectionaries as ‘Equality Street’, thereby simultaneously to honour Floyd’s death and also dispel the lingering spectre of Nazi white supremacism across the Western world.
Bertram Bassette, the Swiss-born head of PR at Nestlé, held a press conference in the Holocaust Memorial Museum yesterday, in which he explained how the 89 year-old Quality Street brand actually embodied a “problematic”, “exclusionary” and “classist” image. Although the chocolates were proximately named after a 1901 play by J.M. Barrie set in Napoleonic times, the phrase’s original meaning referred back to upper class persons, known as ‘The Quality’ in old Anglo-Irish slang. The silhouetted man in the top hat (Major Quality) and lady in the bonnet (Miss Sweetly) you know and love from the product’s traditional logo are meant to be aristocrats, reflecting the high-quality, rich chocolate inside the box. As Cultural Marxists run everything in Britain these days, though, the 2025 version of Nestlé has arbitrarily decided that such unacceptably rich folk openly being referred to as ‘Quality’ in this way is a quasi-eugenicist, Hitler-style slight against the ordinary, genetically defective working classes, especially those who are ‘of colour’.
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Nah. Good one though.
I certainly hope this story is an April fool joke but these day, who knows?!
Milibrain is trying to reduce the size of petrol and diesel fuel tanks on new cars to 20Liters max to equalise their range to that of an EV!
(Note the spokesperson Aprile Fultz)
https://youtu.be/mUcVbkbPE-o?si=tnumyM4Ez-1scZRW
Good fun…
Ooops, that’s good.
Trouble is nowadays it is hard to know…
Isn’t that the truth! Like this one appeared on X today. Difficult to say!
Oh look, the ‘business’ secretary without any experience of business, or of being a solicitor. The man who seems to be happy to give away our artists intellectual property to US AI and remove the tax on Amazon that despite a huge turnover in the UK pays about £1.50 in corporation tax to try to get a man his government has insulted for years to play nice. A competent person might have thought dropping the 2.5% tariff on imported US vehicles that hardly anyone buys a good idea right now.
It was a good one and well written but like most of the author’s work, very long. I often find myself precising his pieces and maybe missing the point.
The Ghosts of April Fools Past abound. Back in 1977, even The Guardian still had a seven-page long sense of humour…
https://www.digitalexhibitions.manchester.ac.uk/s/manchester-guardian/page/april-fools
“….On 1 April 1977, the Guardian printed a seven-page feature on San Serriffe, a fictional archipelago floating in the Indian Ocean.
With maps, photographs and reports by the paper’s usual writers, the feature was very credible. Aided by major companies, including Guinness, Kodak and Texaco, the elaborate San Serriffe prank included spoof advertisements to make the joke even more realistic.
The joke was at the expense of a readership with patchy geographical knowledge and stereotypical views of far-off places and ‘foreigners.’ Its success in tricking a nation rests on our willingness to believe a reputable newspaper such as the Guardian.”
Nothing obviously April-fooling in this morning’s Guardian, nowadays become a disreputable rag, that takes itself far too seriously and is all too often world-leading at making a fool of itself.
I remember the San Seriffe spoof – extremely good. You can’t imagine the po-faced Grauniad doing anything similar today.
Contents: this chocolate contains the following allergens – ESG, DEI, BLM, LGBTQ+, MSA, and 2TK.
April Fool…love it….;-)
Good one.
However it did make me look up the “Quality Street” ingredients. Did you know they were the first to have fully recyclable paper? however the quality of the chocolate is not very quality.
Sugar, Glucose Syrup, Sweetened Condensed Skimmed Milk (Skimmed Milk, Sugar), Vegetable Fats (Palm, Shea), Cocoa Mass, Whole Milk Powder, Cocoa Butter, Glucose-Fructose Syrup, Coconut, Whey Powder Product (Milk), Butter (Milk), Hazelnuts, Whey Powder (Milk), Emulsifiers (Lecithins, Mono- and Diglycerides of Fatty Acids), Fat-Reduced Cocoa Powder, Butterfat (Milk), Salt, Flavourings, Acid (Lactic Acid)
Personally I don’t buy the brand anymore, likewise Cadbury, they no longer taste of chocolate but of the main ingredients sugar and fat. I remember the brand as a child, and receiving a small tin at Christmas time as a treat, they were special then, but not anymore.
Indeed. CDM was never “glossy” looking as it is now. Plus you really had to bite into the large chunks mmm.
I avoid any milk chocolate these days, the ingredients sound disgusting. And for those who used to love the taste of CDM, I think even that has been ruined since the take-over by the Americans. I buy Green & Black’s Dark Chocolate. The ingredients are:
Cocoa mass #, cane sugar #, cocoa butter #, vanilla extract #. # = Certified Organic. Organic Chocolate: Minimum Cocoa Solids 70%. Fairtrade Cocoa, Sugar and Vanilla may be mixed with non-certified Cocoa, Sugar and Vanilla on a mass balance basis, total 100%.
Haha.
Very involved well done, Bertram Bassette
Tell you what, they ought to be renamed low quality street! Had some at Xmas and they were awful, cheap crappy wrappers and something in the toffee has changed since I can remember, yuck!
Can’t believe Steven wrote all that and didn’t link to this Ricky Gervais classic;
https://x.com/gervaisclips/status/1896650568627867749
Bertram Bassette – well, it takes All Sorts.
Haha, Toby and co. I see you!
”FOR IMMEDIATE RELEASE (1st April 2025)
PRESS STATEMENT: The Free Speech Union is Leaving X (Formerly Twitter)
After long and careful deliberation, the Free Speech Union (FSU) has decided to leave X. This decision has not been taken lightly and follows a consultation with the Centre for Decolonising Knowledge at Sussex University, as part of wider efforts to refocus our operational priorities on social justice outcomes and deliver on our five-year plan to become the UK’s first truly ‘anti-racist’ trade union.
Recent developments on the platform make it clear that X no longer aligns with our values. For several months, we have been deeply troubled by the miasma of ‘whiteness’ that has enveloped the platform, dramatically increasing the volume of unfettered commentary, unauthorised satire, and – most distressingly – people disagreeing with us.
This trend towards so-called ‘viewpoint diversity’ has been tolerated – even encouraged – by the platform’s leadership, who appear to believe that ‘free speech’ includes views our General Secretary, Lord Young, finds personally irritating.
The FSU joined Twitter back in 2020 in the belief that it would be a safe space to publicise our successes, criticise government legislation and defend the speech rights of our members. But it has become something else entirely: a chaotic, unpredictable arena in which users engage in counter-speech, commit microaggressions and perpetuate hateful narratives that many of our staff find triggering.
While X’s relatively recent embrace of ‘free speech absolutism’ may appeal to some, we favour social media platforms with a more nuanced approach – ones that interpret Article 10 of the ECHR in the correct way: namely, by going above and beyond the Online Safety Act to silently de-amplify anyone whose politics we don’t share.
At the FSU, we may not agree with what you say about us, but we will defend to the death the right of Big Tech to ban you for saying it.
Effective from midnight on April Fools’ Day, we will be relocating to a platform more in keeping with our core principle of only posting in a progressive echo chamber, alongside other cloistered members of the metropolitan professional classes who regard ‘constant repetition of dogma’ as a synonym for ‘public dialogue’. You will therefore soon be able to find us on BlueSky.”
https://x.com/SpeechUnion/status/1906962756915392714
Well done you got me. Like all the best scams though its based in reality.
Nice one
Speaking of Easter… I think you over-egged the fule.
The headline was enough.
I’m not gonna lie – it had me going for a while!!
Good one!!!