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McDonald’s Defies Trump to Keep DEI in Britain

by Will Jones
24 February 2025 5:30 PM

The British arm of McDonald’s is clinging to its corporate diversity policies, breaking with its US parent in apparent defiance of Donald Trump. The Telegraph has more.

The company will push forward with a swathe of diversity, equity and inclusion (DEI) initiatives in the UK, despite its Chicago-headquartered parent company watering down US DEI policies before Mr Trump took office last month.

McDonald’s US business said in January that it would abandon targets to get minorities into senior roles, rename its diversity team its “global inclusion team” and ditch DEI requirements for suppliers in America.

The company claimed the decision was influenced by a recent Supreme Court ruling on so-called affirmative action policies on American university campuses, and the changing policies of other companies.

The prospect that its UK business could follow suit triggered calls from the Bakers, Food and Allied Workers Union (BFAWU), which represents workers in the food industry, for McDonald’s to “reject attempts to mirror the regressive actions of its US counterpart” in dismantling DEI initiatives.

McDonald’s DEI pledges in the UK include ensuring that 40% of senior leadership roles are held by people from under-represented groups by 2030 and a commitment with its suppliers to advance “social inclusion”. These will remain in place.

It follows a similar US-UK split at the auditor Deloitte. Richard Houston, Deloitte’s UK boss, told staff in a letter last month it would remain “committed to diversity goals” and “will continue to report annually on our progress on inclusion”.

Worth reading in full.

Tags: DEIDiversityPresident TrumpUnited StatesWoke CorporationWoke Gobbledegook

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36 Comments
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Jabby Mcstiff
Jabby Mcstiff
3 months ago

You can defy all you want. You will see how lonely and squalid it is to be British in the next few years. Trump is worshipped as a deity all over the world. Especially after his ear got grazed and he stood up and said fight fight fight. People mock him for being orange. Why do you think that he is orange? Because he is a sun deity brought into prominence at exactly the right moment. After years of torment in the underworld he rose again.

6
-1
Heretic
Heretic
3 months ago
Reply to  Jabby Mcstiff

Nonsense. The Indian Subcontinentals believe he is a reincarnation of Vishnu=Metatron. Why do you think he has surrounded himself with people who worship Vishnu=Metatron, like Tulsi Gabbard, Kashyap Patel, and a whole crew of others?

As for “torment in the underworld”, it is Vishnu=Metatron who likes tormenting good souls held captive in the underworld. He parades around heaven, ordering angels about, then sneaking down to earth and hell to wallow in depravity, while deceiving even heaven and calling himself “virtuous” and a “judge”. Hindus believe he provides balance between the Good Creator Brahma=Yahweh and the Evil Destroyer Shiva=Satan, but in truth Vishnu=Metatron has always been allied with Shiva=Satan against the Good Creator Brahma.

Vishnu=Metatron and Shiva=Satan have never been punished for any of their heinous atrocities. But the Time of Evil is over, and their protector Kali-Allah is dead.

0
0
Jabby Mcstiff
Jabby Mcstiff
3 months ago
Reply to  Heretic

His time in the underworld was a reality, the lawfare the lies the made up. pissing videos etc. Of course he surrounds himself with those people he can feel it on an intuitive level. Much of the time he is barely conscious but he represents a mercy and a bright new dawn. It might not last very long but is better than nothing for the souls burning in hell.

1
-1
Heretic
Heretic
3 months ago
Reply to  Jabby Mcstiff

No souls are burning in hell, yet, and he often goes down to the underworld of his own free will, masquerading as a “judge” while wallowing in depravity himself (like many judges here in the physical realm). Vishnu=Metatron is The AntiChrist, the Protector of the Filthy Parasitic Worm called Shiva=Satan, and both are Enemies of All That is Good.

But the Time of Evil is Over, and two of the worst evil beings in the spirit world have already been destroyed. Two down, four to go.

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Jabby Mcstiff
Jabby Mcstiff
3 months ago
Reply to  Heretic

They are burning in hell and have been for thirty years. This whole system has been an encroaching hell for many living within the Anglosphere. It is hell and the plebs are beginning to learn that they don’t have to put up with it. You say no souls burning in hell but many families have children who succumbed to fentanyl or heroin, all orchestrated by the drug companies. I tell you strongly that they have been burning in hell for decades and that time is coming to an end.

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Heretic
Heretic
3 months ago
Reply to  Jabby Mcstiff

This is Earth, not Hell.

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transmissionofflame
transmissionofflame
3 months ago

“McDonald’s DEI pledges in the UK include ensuring that 40% of senior leadership roles are held by people from under-represented groups by 2030″

Not sure how that’s going to work. What do they mean by “under represented” exactly? Or rather, what do they pretend to mean? What they really mean is everyone except straight white men, probably. I guess you could get to 40% with just women, but then within the women cohort you’d need X % of all the coalition of the fringes elements. But you might end up OVER representing your chosen victim groups.

I can see Europe actually getting worse rather than better as people rally round anti-Trumpism. Unlike Trump 1.0, I think they are rattled now because Trump 2.0 obviously means business.

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stewart
stewart
3 months ago
Reply to  transmissionofflame

The current establishment isn’t going to back down or change course. As you affirm elsewhere, they will double down over and over, as long as they have to. They are arrogant, stupid people that are too invested in their ideologies of wokeness, clkmate and diversity to even contemplate the possibility that they are wrong.

The only way this changes is if, like in the US, a completely new set of people take over with enough power, smarts and energy to force the change.

17
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Solentviews
Solentviews
3 months ago
Reply to  stewart

Things collapse slowly, then all at once.

The Uniparty will try and maintain their nonsense ideologies. But reality will intrude very soon. Financial markets will turn against them, unemployment will soar and energy bills will spiral. Failure will surround them and they will crumble quickly. I hope Reform are prepared to pick up the baton.

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Heretic
Heretic
3 months ago
Reply to  Solentviews

The Reform UK Party is Nigel’s “Bait & Switch”.

As I think Huxley-Piggles said many times, Britain (and The West) will not be saved by the ballot box.

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stewart
stewart
3 months ago

McDonald’s is garbage food anyway.

So garbage food, garbage people, garbage policies.

Last edited 3 months ago by stewart
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huxleypiggles
huxleypiggles
3 months ago
Reply to  stewart

McDonald’s food? Over-egging things somewhat 😃

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FerdIII
FerdIII
3 months ago
Reply to  stewart

Plastic poison. My son worked there, great work and process experience in a mostly white-only outlet 🙂 I wonder how diversity is working out in Croydon, Tower Hamlets or B’ham? How diverse are they?

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Gezza England
Gezza England
3 months ago
Reply to  FerdIII

Probably much like the nickname of the New Zealand rugby team I suspect.

0
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soundofreason
soundofreason
3 months ago

I don’t imagine Mr Trump cares one jot about McDonalds UK. It may become vaguely interesting to see how kids react if BK and McDonalds diverge on diversity in the UK.

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Jabby Mcstiff
Jabby Mcstiff
3 months ago

The idea of inclusion is perhaps the most obviously absurd. Consider the logic of stating that inclusion is inherently good. The statement resolves itself into contradiction. You evaluate a person on their abilities. The process of an exam is designed to exclude. This is all corporate bullshit anyway they have basically determined that the cheapest way to operate is to import immigrants from the poorest countries and then protect this evil by talking about inclusion. It isn’t difficult to decode them once you understand them to be entirely predatory entities.

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transmissionofflame
transmissionofflame
3 months ago
Reply to  Jabby Mcstiff

“Consider the logic of stating that inclusion is inherently good. The statement resolves itself into contradiction. You evaluate a person on their abilities.”

It’s not a contradiction if you believe, or pretend to believe, that your assessment of “their abilities” MUST be flawed because God would not have created races, sexes, sexual orientations etc. unequal. If “selecting on ability” leads to an “unequal” group then YOU are the problem:

“In US law, “disparate impact” refers to a legal theory where a seemingly neutral policy or practice unintentionally has a significantly negative effect on a protected group, like a racial or gender minority, even if the policy itself doesn’t appear discriminatory on its face; essentially, it means a practice has a disproportionate adverse impact on a specific group, even if there was no intent to discriminate. 

Key points about disparate impact:

  • Neutral on its face:
  • A disparate impact claim argues that a policy that appears neutral can still be discriminatory if it results in a significantly different outcome for a protected group. 
  • Example:
  • A height requirement for a job might be considered disparate impact if it disproportionately excludes women from the applicant pool, even if the height requirement isn’t intended to discriminate against women. 
  • Burden of proof:
  • To prove disparate impact, a plaintiff must demonstrate that the policy has a significantly adverse effect on a protected group, and the employer must then show that the policy is job-related and necessary for business operations. 
  • Legal basis:
  • The concept of disparate impact is primarily derived from Title VII of the Civil Rights Act of 1964, which prohibits employment discrimination based on race, color, religion, sex, and national origin. 
1
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Jabby Mcstiff
Jabby Mcstiff
3 months ago
Reply to  transmissionofflame

We are not talking about the inherent worth of a person, which I believe to be equal in all circumstances; if they have Downs Syndrome or any other debilitating condition. Yes none of these things should be grounds for exclusion but the current trend is to go further. It is to state that if you had two equally qualified candidates, that the one from the excluded group should be granted preferential treatment. How could ever be justified?

6
0
transmissionofflame
transmissionofflame
3 months ago
Reply to  Jabby Mcstiff

Well if the selection was on ability alone then the “two equally qualified candidates” problem would not arise a lot of of the time. But let’s say it did, then the justification is to “fix” the terrible injustice that your chosen victim group has suffered historically, and continues to suffer by being unrepresented, because it can’t possibly be the case that this group is ON AVERAGE just not as good as whatever job you are selecting for. I am firmly of the view that almost nobody actually believes this crap, but they pretend to, to others and/or to themselves, because they don’t want to seem horrid and they don’t want the world to be horrid (which of course it sometimes is).

3
0
Art Simtotic
Art Simtotic
3 months ago

MaccyD’s to carry on peddling whoppers to Limey erks, while back across the pond DIE exposed for the corporate and state-sponsored lying it’s always been.

All Lives Matter.

9
0
NeilofWatford
NeilofWatford
3 months ago

I suggest you get your popcorn in now.
Lambs to the slaughter…

3
0
Jabby Mcstiff
Jabby Mcstiff
3 months ago

These figures arise in periods of Kali Yuga. There is a figure called Kalki that can arise. We will still have to deal with the descent into hell but the presence of Kalki means that it will be softer. Trump often sounds incoherent and imbecilic and sometimes inspired. This is precisely the embodiment of the spirit of the age. There was no alternative. Anglo-American globalism was headed towards nuclear confrontation. It takes a big mind to unravel that.

1
0
Mogwai
Mogwai
3 months ago

It’s McDonald’s, for Christ’s sake. In the grand scheme of things who is actually bothered by this and what is the worst that can happen? I’d be more bothered about them going halal, like Five Guys, to be honest. Personally, I’m more concerned about the dreaded DEI virus infiltrating sectors such as police and fire brigades, aviation, surgeons, military etc, for example. Sectors where people’s lives are in the balance and we’re depending on the competence of these people to keep us safe and treat us fairly.
One profession which strikes me as totally non-diverse is judges. I don’t think I’ve seen a non-white judge in the UK yet. So are they somehow impervious to wokeness, despite them most certainly operating in Clown World and often dealing with woketastic cases?

6
0
Jabby Mcstiff
Jabby Mcstiff
3 months ago

There is a great video of Trump getting in the wrestling ring with Vince McMahon and tackling him down and shaving his head. I would advise anyone to watch it.

1
-1
Jabby Mcstiff
Jabby Mcstiff
3 months ago

Ask yourself, are you a better practitioner of chaos magic? How would you apply a salve to current affairs. These forces operate through him. He knows exactly what to say and when to drop it.

1
-1
Heretic
Heretic
3 months ago
Reply to  Jabby Mcstiff

No one needs chaos magic, and no one needs Evil.
Evil is a Parasite upon All That is Good.
The Good has no need for Evil, and can exist happily without it.
Evil cannot exist without something Good to feed upon.
Let the evil beings feed upon each other, as they have fed upon the Good for so long.
They will have no choice, because The Good will escape from them forever, leaving all that is Evil behind forever, that justice shall be done.

Last edited 3 months ago by Heretic
2
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Jabby Mcstiff
Jabby Mcstiff
3 months ago
Reply to  Heretic

You ignore the process. The reality you describe is an ideal. The evil is all around us. It requires dextrous tools to uproot it. There is no coming into being of a realm of pure good that forgets everything else.

2
-1
Heretic
Heretic
3 months ago
Reply to  Jabby Mcstiff

That realm exists, with a joy that humanity have never known, and cannot imagine.

The Good does not need to “uproot” evil.

The Good will leave Evil behind forever, that justice shall be done.

1
0
Jabby Mcstiff
Jabby Mcstiff
3 months ago
Reply to  Heretic

You are allowing your own predilections to depict reality. It can never be like that within the earthly realm.

2
-1
Heretic
Heretic
3 months ago
Reply to  Jabby Mcstiff

NO! I am telling the truth.

The evil beings and their human minions use lies, tricks, illusions, mind-control and physical force to falsely accuse good souls and keep them enslaved forever. That is the whole aim of The AntiChrist Vishnu=Metatron and his drooling worshippers.

The power he and Shiva=Satan have wielded is STOLEN POWER, and will be returned to its rightful source. And both of them will receive the JUST PUNISHMENT they have avoided for thousands of years.

The Time of Evil is Over.

0
0
huxleypiggles
huxleypiggles
3 months ago

There is no question the UK arm will in due course reach the point at which it will have to accept “go woke, go broke.” This DIE shyte killing businesses is virtually a law now.

6
0
Jabby Mcstiff
Jabby Mcstiff
3 months ago

It is a good question how do we remove ourselves from this situation? Do what you will. It wasn’t easy for me to accept his ascemdency.

1
-1
MajorMajor
MajorMajor
3 months ago

Oh, well.
As far as I can remember, the only meal I had at McDonalds in the last 25 years was a burger and a coffee at the National Air and Space Museum in Washington DC and that’s only because there was nothing else available.
But I’m sure diverse and inclusive burgers taste better.

6
0
Spiritof_GFawkes
Spiritof_GFawkes
3 months ago

Surely the point of McDonald’s burger had always been that it is subject to DEI: all the Diverse parts of the cow are considered Equal and are Included in the manufacturing process LOL

5
0
hogsbreath
hogsbreath
3 months ago

Leftwingers are gonna hold their breath till they turn blue! They swear!

3
0
Epi
Epi
3 months ago

“Richard Houston, Deloitte’s UK boss”. Knob.

2
0

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