Apple has reportedly suspended production of vegan phone cases it started selling less than a year ago following a backlash against their poor durability. The Telegraph has more.
The tech giant is said to have stopped making its FineWoven cases and watch straps following complaints that the £59 cases would become easily scratched and worn out.
Apple introduced the material, a ‘microtwill’ made up of recycled textiles and other fibres, last September when it announced that it would no longer produce leather accessories as part of an environmental push.
The business has committed to its supply chain being completely carbon neutral by 2030.
When it introduced the FineWoven cases and watch bands, which cost between £99 and £149, Apple said they had a “sophisticated look” and a “significantly lower carbon footprint than leather”.
However, the accessories have been plagued by complaints that they deteriorate after a few days of use, with scratches and scuffs remaining on the fabric and the cases attracting dust and fluff. Others have complained that the cases are slippery compared to their leather predecessors.
The cases are frequently returned, according to their Amazon listing.
It’s almost as if we use leather for a reason.
Worth reading in full.
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