A few weeks ago, I covered the work of David Rozado. He’s a computer scientist who’s been using his coding skills to analyse the frequency of woke jargon across millions of news articles.
Rozado finds that, beginning in the early 2010s, the frequency of terms like ‘racist’, ‘sexist’ and ‘transphobic’ in the news media began skyrocketing. And this pattern is visible not only in the Britain and the U.S., but also in Spain. (Though in Spain’s case, ‘racist’ and its synonyms have increased in frequency somewhat less than the other two.)
Rozado’s been rather busy, and he’s just come out with another big analysis. For his latest project, he analysed the frequency of “terms denoting prejudice” across millions of academic articles to see whether the same pattern held there. (For technical reasons, his analysis is limited to the titles and abstracts of articles.)
What did he find? That the ‘woke hockey-stick’, as one might call it, is not confined to the news media. His main finding is shown below.

With the exception of ‘homophobic’, ‘antisemitic’ and their synonyms, there’s a dramatic increase in the frequency of all terms, beginning in the early 2010s. The increase is particularly dramatic for ‘transphobic’, ‘Islamophobic’, ‘ableist’, ‘ageist’ and ‘fatphobic’.
When you compare the overall pattern for news articles to the overall pattern for academic articles, as Rozado does in his report, the correlation is extremely high. And there’s no clear evidence that one series started spiking before the other, which might point to the true origin of the Great Awokening.
It therefore seems that whatever did cause the Great Awokening began affecting academia and the media around the same time.
I’ve previously suggested that two events were crucial: the rise of social media and the Occupy Wall Street protests. These two events, I argue, gave rise to a ‘bootlegger-baptist coalition’, with social-media activists as the self-righteous baptists and woke corporations as the self-serving bootleggers.
In any event, Rozado’s latest project provides yet more evidence that the Great Awokening is a real phenomenon – contrary to all those Guardian columnists who say it’s a right-wing phantom.
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A psychiatrist I know of – possibly a Baptist – was on a course in equality, diversity and inclusion (EDI). He relates that most of the doctors present were elderly white males. The training was delivered by a black woman who asked what was different about her from most people in the room. “After a short silence I said that she was a woman and black. And she replied telling me that I had just proved I was sexist and racist.” Make of that, as they say, what you will.
Those EDI things, like so much woke rubbish, are nothing to do with what they say they’re about. They are simply a way to get a stick to beat people with and a way to test their compliance – make them do and say things they know are nonsense/don’t believe in/are contradictory. 2 + 2 = 5.
A correct reaction to that would be You may think you’re getting paid to come here in order to insult strangers but I don’t feel like becoming your demonstration victim followed by immediately leaving the room. Ideally, everyone but her would just leave immediately but that’s probably something one cannot count on.
The best response: “You’re a bigot and I’m not.”
A good reply would be to say, “We don’t know. Tell us.” One can only imagine the nonsense that would then be spouted from the odious woman.
There’s no ‘out’ to her question is there: say something like she’s younger, you’re being ageist, or she’s wearing a frock you’re sexist/misogynist, say she’s from a different profession to her audience and you’re (probably) being socially unjust…..wokeism has degenerated into – if you’re not me you’re anti-me. They just can’t see that they’re fuelling every greater degrees of division and intolerance. Or perhaps that’s the point.