You know the old adage by now: ‘Go woke, go broke.’ It appears more and more consumers are noticing that brands are pursuing a social justice agenda in the hope of selling products. Up until now, this has been a relatively successful strategy, appealing to the consumerist millennials whose appetite for distraction and cheap credit can drive sales of the next thing to put on Instagram. Companies can tap into the insatiable desire of their customers for the next endorphin hit and neatly package it up with whatever the latest ‘collective good’ buzzword is on social media. Everyone’s happy – the company makes money, and the customer sleeps well at night as a result of playing their part in the latest virtue-signalling fad.
This is all well and good for short-term gain, but what happens when people start to see this for what it really is? Well, evidence suggests the tide is turning. Big brands are losing customers, sales and share price value.
As an industry, marketing and advertising have always generally been viewed as capitalism’s outlier thanks to their attracting more creative, ‘anti-establishment’ personalities. However, this has often worked to a company’s advantage by providing excellent cover; in seeking to sell their products by siding with the ‘little guy’ or participating in a ‘just cause’, they’re able to enjoy the benefits of capitalism while hiding behind a virtue-signalling shield.
One of the first examples of advertising that employed the power of protest can be found in a famous 1971 Coca-Cola commercial. It featured a mixed group of people singing “I’d Like to Buy the World a Coke” in unison to suggest that the sugary drink is something that brings people together and represents a wholesome, communal experience. The advert was hugely successful for Coke – this set the direction of travel across the advertising industry. All brands wanted a ‘peace’ of the action.
Fast forward 40-something years and we see this strategy repeated over and over again, but with increasingly sinister undertones. In 2017 we saw Kendall Jenner and Pepsi produce the ‘Join the Movement’ campaign that used images associated with the Women’s March and BLM protests – and this time consumers weren’t so impressed. The resulting backlash forced the adverts to be withdrawn.
Then we have Colin Kaepernick – fresh from kneeling for the national anthem. He fronted a Nike campaign which involved the training-shoe manufacturer urging us to: “Believe in something. Even if it means sacrificing everything.” Again, some consumers were put off and burned their Nike products in videos on YouTube.
Then came the infamous Gillette ad which told men they were toxic. In less than two minutes they managed to alienate huge swathes of their customers.
Recently, one of Britain’s best known investors, Terry Smith, attacked Unilever for its “ludicrous” focus on “agendas”, in a sign of growing frustration at big corporate companies championing fashionable causes. (One of Unilever’s brands is the ice cream maker Ben & Jerry’s, possible the worst offender when it comes to corporate virtue-signalling.) In his recent letter, Mr. Smith said: “A company which feels it has to define the purpose of Hellmann’s mayonnaise has, in our view, clearly lost the plot.”
This is all about selling products by associating your brand with progressive causes. It is called purpose-driven advertising and it is becoming a preoccupation with marketing departments everywhere. They are obsessed with public virtue-signalling at the expense of focusing on the fundamentals.
Many people who work in marketing have been to university, and pretty much all of them did one of the humanities subjects. Unfortunately, the humanities are full of Marxist professors. The domination of universities by the Left, particularly in the humanities and social sciences, is well documented. These professors have been left unchecked to advocate identity politics and even go so far as to mark down students who don’t sign up to their divisive view of the world. This has been going on for years, and while most of us laughed when someone went to university to do ‘media studies’ (or something equally peculiar) it appears the joke was on us. All of these graduates went on to secure roles in ad agencies, publishing houses, marketing departments and numerous other institutions.
Marketing is there to drive awareness, understanding and sales of products. It does this best when it can get into the mind of the customer – really understand them – and then articulate the right message, at the right time, in the right context.
When designing the creative execution, the customer must be able to see themselves (usually tapping in to their aspirations). They need to feel an affinity with the product, and this includes the people advertising it. Why then has the advertising industry decided that all ads must be full of minorities rather than the majority of the population? Adverts are currently over-representing black, gay and transgender people. Why? Nearly 8% of people in the UK identify as Asian, so why are Asians so strikingly underrepresented in ads? Then we have the fact that white people make up over 86% of the population, and yet make up a far lower percentage of the characters in ads.
The more advertisers try to push the ‘equity, diversity and inclusion’ agenda, the less affinity consumers will feel for the product. We should be encouraging marketing folk to continuously challenge themselves, to strive to get the best results for their businesses, and continually adapt to the evidence of what works. I don’t think they should dogmatically insist that what does not make a profit is without value, but with new challenges on the horizon for the industry it is more important than ever to do what actually works.
It’s time to drop the woke nonsense and go back to what we do best. Not only for the sake of our reputation in the boardroom and for the millions of individual consumers being alienated by brands they used to trust, but for the sake of ordinary people who are being force-fed a divisive political ideology.
Lee Taylor is Managing Director of marketing agency Uncommon Sense.
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I’ve yet to find a client willing to adopt my cleverly adapted rural tag line even though focus groups indicate 79% approval.
It relates to ones future relationship with a failed
girlfriendpartner but I have yet to identify a suitable product line.“like your crippled dog and the walnut tree, the more you bear them the better they be.”
I’d buy it!
The original included : “a Woman….”
Exploiting an injured animal and discriminating against non-walnut trees. And neither of them look anything like me. I am so triggered that I am reporting you for hate speech.
My inner 12-year-old loves t*t jokes!
I think you boobed with that one. Mind I have been keeping abreast of these things for years – ask my wife.
Personally, I really liked the 1971 Coke ad.
In my defence, I was only 10 at the time.
Advertisers are wasting their time as far as I’m concerned. When ads come on the telly or radio, I mute it. And as for the representation of different ethnicities in the media generally, sometimes it’s hard to remember where I’m living. Anyone arriving here from outer space would think that white people were the minority. We certainly feel more and more pushed to the margins, but maybe that’s the intention.
I felt no affinity with that ad. There were no fat, ugly, antisocial kids in it.
I’ve noticed more and more commercials with mixed marriages in them … not that I care, its a free country (so far) so hook-up with whoever you like as far as I’m concerned – but its this endless preaching that seems to be appearing within every commercial these days – not satisfied with just selling a product they want to sell an ideology with it too whether its multiculturalism, environmentalism, toxic masculinity, white privilege, lesbians, gays, transgenderism …. when I see these sermonising commercials that seem to be more like indoctrination than advertising then I usually say to myself Oh please just eff off – and then make a mental note never to buy that product again : ie Gillette.
I recently received some product booklet from an investment company and there was not a white face in any of the photographs. Unless the demographic has changed since the last time I ventured out, I’m not sure what they were driving at.
Its called conditioning. They are making Whites invisible. Normalising prejudice. Saying its fine to marginalise and disenfranchise them. They are laying the foundations for it to become acceptable for the White race to deliberately genocided. And before anyone freaks out over use of the term genocide – look up the UN definition of genocide.
Last year every household in the village received an Aldi flyer for a new supermarket in a local town. Four of the 6 photos were of black people. This is an all white rural Welsh village in a practically all white area!
Fake, unprincipaled, hypocritical, exploitative tosspots. A pox on them all.
By the way, the fact that you noticed the absence of a white face does mean of course that you are the head Pillow-case of your local kkk chapter.
They don’t want to sell any ideologies, they just see these ‘ideologies’ as simply opportunities to sell products.
This practice is stomach-churning: they are blatantly exploiting the very groups they claim to support. As such, they are far, far worse than any real or imagined bogeymen.
These companies actually sew division with their bullshit adverts: people will get irritated, constantly seeing the gross over-reperestation of certain groups etc., I know I do, and as I have said before, this is not fair or helpful to me or those being exploited in these adverts (and it’s not limited to just adverts of course).
Spot on, X. Nauseating hypocrisy of the worst kind. Check their attitudes on diversity of opinion.
Sow not sew, of course.
I hated that ad, and have never bought a Coke. On the other hand, I have owned Coke shares, because lots of other folk can’t get enough of it.
I find it odd in a supposed free country that the advertising standards authority compels businesses to represent different races in each advert, I don’t have a problem with any person who is of a different race, but, forcing advertisers into doing it is not a good message, should be because they want to not forced to do so.
This correction is well overdue. Wokey virtue signalling is a major turn off for me, as is a prod the customer in the right direction (‘pop me in the recycling!’ – I chuck it in the bin), nannying ‘we care so much’ approach or anything overly matey.
Just make the bloody stuff and sell it.
Well Dame I could not agree more.
So all (I mean EVERY) TV add showing happy black and white families is the way to go?
On the point of that American genuflecting, is that not where the stupid practice came from to all our football matches where all participants bend the knee to pc.
Oh, so that’s the Gilette ad! Never actually seen it before.
It’s ghastly. So patronising to men (that’s how I read it), Gilette deserved to lose money and customers for that.
Well apart from anything else the message is completely mistaken.
Real men are those who stand up and fight for themselves and against the things they perceive to be wrong.
But then again, if I held power I would try to brainwash people into never fighting so that they never challenge me.
Never ever bought a Gillette product since that ad. One of many I think. These idiots are starting to realise actions have consequences.
I buy engraved gift sets for relatives now so they never need to buy
Gillette again!
The Gillette advert highlights a major issue in society: if you are white and male anyone can say anything about you. Anyone can describe all males as being the same. If you are English, white, male and heterosexual you are basically screwed and our own Government allows advertisements for jobs that openly exclude you. Enough is enough and it is time to simply stop buying the products and write to the companies to tell them why.
Let’s be honest here if Tampax made an advert calling all women degenerate drunken slappers what would happen? The advert would never be allowed to be shown. All the time we see adverts that make out blokes can’t even put the bin out without making a mistake.
The only “perfect” families on adverts are the ones where the bloke is black, the woman is blonde. How many of them do you know? None?
Why do Gillette et al never run advertisements that show the abject sexual discrimination against women by Asian males? Did anyone spot a Muslim or two in the advert? Would it not have been more even if the leering, obviously white, male had been accompanied by a Muslim decrying the woman as less than a dog and worthless because she had her face showing?
The perfect response to all this wokery was summed up in a very old joke about a complaint being written to Tampax; by a Mr Van de Merwe:
“Dear Mr Tampax, I have been using your product for over 4 years now and as yet I still cannot play tennis or ride a horse”.
Best effect was delivery in a strong Afrikaans accent. N.B. Other accents are available for mockery.
Never buy another Gillette product. Utterly appalling advert.
It does make you wonder about the quality of the ‘focus-group’ stuff. (Unless the participants were havin’ a larf, of course.)
CEO Gary Coombe said that the ad was worth the price of alienating a few customers. Those few customers took their 8 billion dollars elsewhere.
I don’t remember having seen that ad. Yes, it is ghastly. I could hardly believe what I was seeing and hearing.
That ad may be in the past, but I will avoid the brand from now.
Best slogan ever? The cream cake one: ‘Naughty, but nice.’
Bring back the Smash martians, I say.
They would’ve loved the doorstep clappers and pan bangers, how they would have laughed
“For mash, get Smash”
I remember it well.
Way back in the mists of time…early 70s, my little brothers favourite was Smash smothered in a can of Campbells meat balls! I still remind him of it even though he’s over 60 now!!!
‘Happiness is a cigar called Hamlet.’
‘You’re never alone with a Strand’.
Although, you would be nowdasy, since the brand disappeared.
The advert was successful but not in the way intended as it had exactly the opposite effect they intended. Instead of buying Strand cigarettes It made smokers think only lonely people bought Strand cigarettes so avoided them.
I suspect that the line has been crossed and rather than simply catering to an existing market they are trying to move the market in a specific direction. It is so widespread and fanatical that the ads look like political propaganda now – it’s not even subtle. It’s not necessarily surprising, given that the same type of thinking has taken over most other institutions. The ad makers get to feel better about themselves, and superior.
I have a YouGov account, and the number of polls I do where there are incessant questions about sustainability and DIE is astonishing. A lot of them are business related so stuff like
When is your business going to implement a sustainability/DIE strategy:
1) Already doing it
2) 6 months time
3) 12 months time
People probably do these things and think “Gosh, we really should be doing something about this because everyone else is”. I expect that’s the intention.
One massive nudge.
I don’t suppose there is an option (4) Never, it’s all bollox, is there?
I stopped buying Gilette and P&G products after the infamous Gilette advert. I expected it would cost a fortune but I bought a safety razor for a few quid and 100 Derby razor blades (good for 2-3 shaves) cost around £10. I believe a big correction is coming with companies telling us what terrible people we are and then asking for our money.
Use my late grandfather’s “safety razor”, and old fashioned blades. Thing must be 50 years old and will go on forever. One of the nice things about these minor lifestyle choices (clothes, food, cars etc) is that “advertising” has very limited scope on my purchases and i don’t have to engage with horror show companies like Gillette, Ben and Jerrys at all.
I drive a 20 year old car, and when that dies I’ll buy another old one and start again…I maintain them myself as best i can. Like the poster further down, some of my best quality clothes have been bought 2nd hand….again stuff that is well made and is durable unlike it’s modern throw away equivalent.
The only reason I continue to tolerate “advertising” is to see what my enemy is up to; ie what is the current message/nudge of the day.
If you know where to shop there are some amazing second hand clothing bargains to be had. I volunteered in an opportunity shop and especially in the women’s clothing section there would be brand new garments with the original price tags still attached.
Clearly you don’t live in London where the Poison Dwarf has legislated against the use of such cars.
Same here, I have not bought Gillette products since that ad campaign. It is noticeable that a lot more of their products are now available in the Pound shops.
Serves them right.
I cringe at the woke ads and TV stations who use voice artists who can’t pronounce English properly – BBC and Rowse honey, are you listening. I fink not.
Oh, the guy who does the Cinch adverts… *shudder*. Pronunciation is often regional, the glottal stop is, well, horrid.
I find myself constantly considering, if in reality, Southend does really have 3 F’s in it?!
Sarrfffend.
Yes it does.
Drives me nuts!
Woke brands will be supported by subsudies, like the media.
Times have changed somewhat. I spent many years in the advertising industry, in four of the largest UK and worldwide agencies. At the start of the 80’s, there was a lot of discussion about whether advertising was becoming too “arty” and less commercial. It certainly could not have been less “woke”, and it sold our clients’ products (Vauxhall cars, French Golden Delicious apples, toys, car tyres, white goods inter alia) pretty well.
The only “social” stuff was drink-driving and seatbelt advertising for the Central Office of Information. The Christmas parties, which involved heavy drinking at Stringfellow’s, The Pheasantry and such, cost a fortune, because nobody was allowed to drive (drunk or sober) to or from same, as we would have lost the cars, tyre and CoI accounts overnight if anyone had been done for D&D. The bills for London hotels and taxis to Brighton and further were eye-watering.
Happy, uncomplicated days.
I was a client of one of the big London agencies as a consequence of being instructed by our chairman that we “needed” a big name agency. We paid for those extremes and for our pains were mocked behind our backs for being hicks from “oop North” and for driving Vauxhalls as company cars.
When they did visit our factory, they flew up, arrived at 11am and insisted on leaving at 3pm to get the flight back. Creative treatments were pencil scribbles done on the plane up.
I thoroughly enjoyed sacking them after their managing director wrote us a mea culpa and promised to do better in the future.
An experience I can relate to. When I was very young, I was working on the Kraft Foods account. My MD had told one of their directors that we had just taken on a superb new female copywriter, and I took one of her productions (about Brains faggots, I think) to their offices at Regina House, Marylebone Road.
It didn’t go down too well with the Kraft man, who was known for a filthy temper, and I was called several names direct to my face. I think it was the first time I’d heard some, and there was a stirring passage about how, if the new copywriter was the effing bees-knees, then she should do various unusual things to herself.
In those days, you might, if lucky, get away with one cockup, but any more and the agency would have you out on your ear immediately.
PS the copywriter was a rather beautiful young woman, and her nickname, in reference to her looks and profession, was “Body Copy”; that being the main text in a print ad.
Of course, she would have to be Blackletter now to meet diversity targets.
I’m amazed how susceptible companies are to political pressure today. When GB News started up the Loony left started a campaign to get companies to cancel their advertising saying they were advertising on a fascist news service & so hoping to shut it down. IKEA, Ovo & Octopus Energy, Nivea, SpecSavers, Kopparberg & Grolsch beers, Vodaphone, Liverpool-Vic Insurance & even the Open University all pulled their advertising after this campaign.
I’ve just been informed my energy company has been taken over by OVO so naturally I’ll be moving my account. And having to buy new spectacles I bought them from Vision Express rather than Specsavers.
I’ve done a catchy jingle using environmentally friendly, gender neutral, native american spirit pipes….if you want to go 50/50?
this was in reply to @Karenovirus…..don’t know why it’s ended up down here!!
That Coke ad was about a shared commonality alright. For that is part of the globalists social engineering agenda. They need to undermine European national identities, nation states, and ultimately destroy the various ‘ethnic’ groups that inhabitat them, in order to sweep away opposition to their one world government of compliant androgynous worker drones. Like Lennons Imagine, the Coke ad was a good starting point.
Now, having moulded the minds of generations of White people into hating themselves, their people and their country, the Bolsheviks running the advertising industry are witnessing the fruits of their labour.
From the days when they first funded Kalergi, mass uncontrolled immigration into European cities was always part of the plan. Now, after decades of cultural Marxist brainwashing, it’s Kosher to be anti-White.
Who can forget Greg Dyke saying the BBC was ‘hideously white’; Jon Snow saying a pro-Brexit rally had too many white people or BBC pundit Yasmin Alibhai-Brown saying she can’t wait for the day when white people are gone?
Even with the EU and UN openly declaring they want to replace Europeans with non-Europeans, the hostile elites and their progressive ‘useful idiots’ paint an entirely different picture. While triumphantly celebrating the UK’s growing racial diversity, they remain incredulous that any White British person could imagine their group is being replaced. That is a ‘conspiracy theory’ they say, or perhaps even a symptom of mental illness.
As statistical evidence, government policy, news reports and our own observations show, the non-White British are rapidly growing in numbers and power. While this is happening, the White British are led to believe that somehow, they are not losing out in any way.
And this is where the power of advertising takes centre stage.
Yes, we appear to have gone from “Rainbow” to ‘any colour but white’.
Anyone checked out where Wokist pioneers Benetton stand these days?
FCUK.
Excellent C.
I try to do my bit for Britain and always wear a Union Jack pin badge on all my coats and jackets. I like to be obvious.
I must order some more.
No sorry, like most things there is a spectrum, and there was a genuine problem with overt and casual racism in the UK in the Seventies and Eighties (and homophobia/sexism).
It’ll be an unpopular opinion here but I believe some of what you call “social engineering” was actually beneficial to reducing this quite significantly.
Of course, we’ve now gone far too much the other way and a rebalancing is absolutely needed.
It’s harsh to be hating on Lennon as well. He was a flawed genius and you might not have liked his politics but, in my opinion, he was anti-authoritarian (which is always a good start), hated war (insofar as knowing it was mainly politics by other means) and genuinely wanted to bring people together (to eliminate divide and conquer political tactics).
I don’t believe he can judged through today’s paradigm especially without a chance to defend himself.
What I think you’ll find unpopular on here is the practice of attaching the suffix ‘phobia’ to a word in the belief that your view can no longer be argued against.
“…overt and casual racism in the UK in the Seventies and Eighties (and homophobia/sexism).”
Racism and a moral objection to a a particular behaviour or ideology are not equivalent. Best not disagree with me or I’ll denounce you as a commenterphobe.
Whether they agree or not, I’ll stick to using words and making points that people understand thanks. You feel free to get lost in opacity.
And using words like “racism/homophobia” does not end the argument, it’s subjective and can be interpreted differently (a la Laurence Fox on QT – the establishment disowned him, but most common sense-thinking people were totally with Fox. Even the BBC QT audience seemed to be overwhelmingly on his side).
I wasn’t criticising the use of the word ‘racism’ – please re-read what I actually wrote.
A phobia is a medical condition, e.g. agoraphobia which is an anxiety disorder, not something you can attach to an opinion. There’s nothing mentally disordered about having a moral objection to homosexuality [homophobia], or being critical of Islam [Islamophobia] or holding fast to the evidence that a man cannot become a woman [transphobia]. The use of the suffix ‘phobia’ is lazy, but carry on using it.
And I’ve no idea what you’re talking about re Laurence Fox, (I don’t watch or listen to the BBC) so if you’d like to drop the opacity yourself, feel free to enlighten me.
Re Imagine, I recall Lennon being asked about it and his response: ‘It’s only a bloody song!’.
I suspect he wouldn’t have released it with the lyrics is has, had he know the reaction to it from what are now called ‘woke’ individuals!
Lennon wasn’t the most logical of musos, given that he moved to NY because he felt safer there.
I think it was Julie Burchill who pointed out that while singing “imagine no possessions” he was lying with Yoko under a mountain of fur coats overlooking Park Avenue. He had a fleet of Bentleys on standby to chauffeur him Kennedy for Concorde flights.
I witnessed some ugly racial discourse in the 70s, but I’m not sure whether ‘social engineering’ can take the credit so much as the passage of time and learning to live together.
This ‘overt racism’ in the seventies and eighties you speak of.
Could it have had anything to do with uncontrolled mass immigration leading to the White British becoming second rate citizens in their own land?
Maybe people were fed up with their church has becoming a mosque, their Working Mens Club a refugee outreach centre, their bingo hall an Asian cultural hub and their ‘chippy’ a kebab shop?
Maybe they have become the only English speaking family left on the street and their child the only White left in school?
So yea, getting upset at being replaced might cause one or two folk to use intemperate language. Now some, with an agenda to unroll, would label their natural reaction to all this as ‘racism’.
People feel more at ease with those they have more in common with. In fact, this principle applies right across the natural world, including every human racial and ethnic group.
It is why Blacks were attracted to Brixton, Jews congregated in Golders Green and London has Chinatown. But according to some, if White British people prefer to live with their own kind, they are racist.
I had our TV removed in 1935
How I loved the Cadburys flake ads.
I was working at Leo Burnett-LPE when the “new improved” TV ad came out. Its suggestivity gave Mary Whitehouse the collywobbles. It’s now about half a century ago, but if I remember right, the copywriter or creative on it was a keen sea angler, and held the record for Porbeagle Shark one year in the 70’s.
Lamb’s Navy Rum
Indeed; the scrumptious Caroline Munro.
Truly
I could never understand the Milk Tray variation, because if that yacht owner didn’t wonder about those wet footprints everywhere, he must have had a white stick or never left his cabin.
I have noticed a big uptick in vegan food based ads recently. Which has naturally led to a big uptick in meat in my shopping trolley.
Yes.
‘The Vegetarian Butcher.’
Oh do FO.
C’mon… someone’s got to slaughter those chickpeas.
Always, the “plant-based” stuff is always in the mark-down section of the supermarket at the end of the day. Says a lot…
I respect veganism based on moral principles about killing animals. I don’t respect veganism based on saving-the-planet virtue-signalling nonsense.
I do believe in avoiding unnecessarily processed food, and most of the vegan products in the supermarkets are just the worst over-processed crap imaginable. Just why would vegans want vegan burgers that bleed, or crispy bacon bits that taste as good as the cardboard box they come packaged in?
Been watching Bald Foodie Guy on YT reviewing some “plant-based” products from supermarkets. The look on his face at taste-test time is priceless, and says it all, even before he comments, and as an ex Squaddie he’s no wilting flower himself. He’s tried the “planty” things I’ve seen in Aldi…so I don’t have to!
A neighbour gave me some veggie bacon to try claiming it was as good as the real thing.
Uck, uck, uck, and I could not get the taste out of my mouth for hours!
I think those things are aimed at recent converts who haven’t used the intermediate vegetarian lane on their way to improved karma.
Love this. Poetry.
Most vegan foods are highly processed and in the long term will lead to numerous health issues
We stopped doing the weekly shop at Sainsbury 3 years ago due to its relentless promotion of homosexuality. John Lewis also lost our custom with its gender neutralisation of children.
Jointly this has cost them in the tens of £ thousands.
Direct democracy. Vote with your feet and wallets.
Excellent point. This is exactly what I do. I don’t complain, I withdraw my custom.
I stopped shopping in Tesco a year ago when their annoying tannoy announcements about social distancing began including announcements that they wouldn’t tolerate people harassing or abusing staff. They managed to include some nonsense about minorities too.
The implication was the staff were being abused by racist thugs i.e. people like us. In all my years shopping I’ve never seen anyone abuse shop staff.
But it is sinister how a supposedly neutral announcement can be used to implant the notion people, and especially non-whites, are in danger. That is the real issue.
I withdrew my custom and haven’t been back.
Having been ‘shop staff’ I can tell you it happens… and frequently. The public are often just horrible.
I’ve also been ‘shop staff’ and in my experience it was only ‘some’ of the public that were horrible. Nevertheless, it doesn’t take many to spoil your day.
I think all the supermarkets have similar tannoy announcements so I haven’t withdrew my custom, but I will openly say in a clear, loud voice “bullshit”, “what utter bollocks” etc. when they’re on, making sure nearby shoppers get to hear my opinion.
It’s raised a few eyebrows, a few smiles as well, although I usually wouldn’t know this due to the face nappies.
And on the subject of the latter, the most ironic is a relatively new one promoting recycling and being eco-friendly – this after them pushing eco-unfriendly masks for eighteen months.
Not much point in recycling masks when Omicron is determinedly recycling itself despite them.
Possibly an idea also to let the companies know why they’ve lost your custom?
Marxism, and in particular cultural Marxism, seeks the destruction of all the main elements of Western culture, including the family, patriarchy and gender.
I am running out of supermarkets, and most of our specialist retailers have disappeared.
I haven’t yet been offended by Lidl or Iceland though, so I will survive.
That sounds like a harrowing shopping experience. Was there lots of accidental jostling while queueing?
Yes, yes, yes
I stopped shopping at Waitrose around middle 2020 due to their over enthusiastic enforcement of the mask mandate. Now ordering my wine from a small independent wine shop, great service and prices.
List of companies and products I now will not buy out of principle:
Ben and Jerry’s ice cream – For chastising us about our boarder policies
BBC license fee – no explanation required
John Lewis Home Insurance – for supporting awful bratty behaviour
GoFundMe – for taking the Canadian trucker money
Gillette – for the toxic masculinity ad
Happy to add more. Let me know if there are any others I should add and why.
I’ll see your list and raise you all Proctor and Gamble brands, the parent of Gillette, Fairy, Daz, Ariel, Bold, Febreze, Lenor, Braun, Oral B, Pantene, and many others for the same reason.
Nike for their ultra woke Colin Kapernick posturing
PayPal for their role in censorship and cancelling
Patreon ditto
Facebook, WhatsApp ditto
And sadly I have to confess to being both a Windows Software user and an iOS device user. I know there are alternatives, but the transition will be problematic as I have used the former for 30 years and the latter for about 20. I’m happy to report that I did delete my LinkedIn account some time ago.
I’m toying with deleting my LinkedIn profile. Any advice?
I’m not a social media user. So that aspect leaves me cold. I’ve also never found a job there, despite all the hype.
For years I’ve wondered at the wisdom of having a truncated CV online for the world to see.
Maybe it is time to destroy it.
LinkedIn seemed to go toxic, or woke quite some time ago when people started treating it as Facebook rather than a “professional” networking site. If I remember correctly lots of social justice and diversity nonsense started to appear, and challenges were clearly not welcome. My main reason for deleting it was that it was owned by Microsoft, however that was tempered by the fact that I had left the job market by that time. I only ever had two job approaches via LinkedIn, because users are hoping that they turn up in a search. I had a lot more success with job boards where I could be proactive. Indeed springs to mind, it was probably my favourite. I was contacted by some old work colleagues that I had lost contact with through LinkedIn in, and that was good, because I was happy to hear from them. I suppose if you are still in the job market my advice would be keep your profile but make sure it is up to date and uncontroversial. And don’t make controversial postings.
I think it is.
I had it and deleted it a few years ago when I was “suspended” for having a non-woke opinion. As a freelancer, I’ve had absolutely no issue whatsoever finding contracts
I deleted (all) mine 5-6 years ago, I attended a conference where one of the better presenters asked the room the name of the internets biggest ‘gaming’ platform. A dozen or so wrong answers later and he dropped LinkedIn into the room, the silence was deafening. He then spent an entertaining 10 minutes ripping it apart, I dropped mine that lunchtime. I’m still gainfully self employed and I don’t get 25-30 e-mails/telephone calls a week telling me about ‘absolutely unmissable roles’ that some poorly paid recruiter has on their books. You get the odd person saying they can’t ‘find’ you on LinkedIn but if they’re important to me they’ll soon have all my contact details.
Delete and be happier in life.
I quit Linkedin when I realised it had become Facebook in a suit and tie, and also because of numerous fake job ads.
On PayPal – I received an email yesterday from the White Rose saying that they were no longer receiving subscriptions from PayPal.
Does anybody know anything more?
One wet and windy afternoon when a walk looked less than inviting, I set up FB, Instagram and Twitter accounts, just so that i could delete them.
Kept me out of worse mischief, I suppose.
None looked in the least interesting, whereas WhatsApp allows me to phone pals in Aussie for free, although I do have to call at what are odd times for me.
Sainsbury and ocado because they are not paying their unvaccinated staff who have to isolate but are paying the vaccinated who are more likely to have a positive test and cause the purebloods to be off.
Amazon are allowing jabbed workers to remove masks and providing sick pay for jabbed workers only from March.
Jolly good! We still need to avoid Amazon if there are alternatives.
Leaving aside the many alternatives to Amazon for printed books, for ebooks there is https://www.hive.co.uk/ebooks which allegedly pays 8% commission to a local bookshop of your choice when you buy ebooks, and https://ebooks.com which is sometimes more expensive and sometimes cheaper.
For digital music, https://uk.7digital.com is a good alternative to Amazon, and the files are in higher quality formats too.
I tend to stick with eBay if all else is equal, but I’m not a regular buyer of stuff. My last purchase was a replacement torpedo switch for a bedside lamp, since Screwfix don’t do them and B&Q were out of stock. Less than 3 quid delivered. All I need to do now is actually wire the thing up.
I don’t and won’t use Amazon, except for free Kindle books and product reviews.
Whoops, I just bought the Kindle version of Robert Kennedy’s Fauci book but I quite like the hidden insult in such a purchase.
Too many to mention: I’m trying to boycott any company which promotes BLM or LGBT on twitter (which is most of them). HSBC for continually pushing an open-borders anti-Brexit line with that smug Richard Ayoade advert. Legal and General for promoting some virulently anti-white tweets bragging about how, going forward, they’ll be prioritising the hiring & promotion of non-whites.
At this point it’s incumbent on us to seek out businesses which are not actively discriminating against whites or against normal gender roles, and support them with our business.
Thanks for this. Wasn’t aware of some of this. Open borders are especially troubling for anyone with even a minimal grasp of history.
Would this be the same HSBC who was laundering money for Mexican drug cartels
Didn’t they think it was just part of the UK’s annual Poppy Campaign?
Taylor’s of Harrogate.
Taylor’s issued a statement in support of BLM 2-3 years ago. I was livid and wrote a strong letter of complaint advising that I would no longer be buying their products and in particular their Yorkshire Tea Bags – which was the only product of theirs I bought anyway.
They did have the courtesy to reply. They told me to take my business elsewhere.
I never make promises I don’t keep. I’d told them in my letter I was going elsewhere.
Same here – I bought their tea (and coffee products) for years, but haven’t since they insulted their customers.
“Black Tea Matters – and that’s why I’m not drinking yours from now on.”
I recall reading some advertising study ~25yrs ago talking about a demographic the advertisers were struggling to reach. It stuck me at the time this demographic grew up in the 70’s, when for most of the working class times were really hard, my favorite passtime as a kid was rummaging round the local tip for “treasure”.
I fitted the demogaphic perfectly, my thinking has always been if they’re spending £millions on advertising, the product was logically overpriced, I’ve never been a “fasion victim” if I need something, I’ll research the best product, and then find the cheapest price, or if it’s exorbitantly expensive the next best value, like the difference between DeWalt tools Vs Erbauer at screwfix, or I’d find a DeWalt version 2nd hand at a price I can self justify.
The only marketing that has an effect on people like me is stuff like the Ronseal adverts “It does exactly what it says on the tin”. Tho I’d still try to find a similar product for the best price, I still pause in the Ronseal section.
There were some products that I could never quite find a comparable budget version for, Kellogs Cornflakes, Heinz Tomato sauce, Daddies brown sauce. I’ve still not found a comparable Cornflakes brand, but I can’t think of anything else I’m still partial to over a cheaper version. After years being a Land Rover Defender enthusiast (which will also teach you to become an accomplished mechanic) I switched to classic Toyota LC because I was planning an African Overland adventure and wanted extreme reliability. Brand loyalty nerver got it’s hooks into me!
Regarding the Gillette thing, I completely missed it (we don’t have regular TV, and adblock stops most shite on the internet). But I could never understand why covering yourself in some reeking aftershave somehow made you smell more of a man, I can’t even stand near people covered in perfume, I can’t even stand fabric conditioner smells because of this aversion!
I’m thankful for the fasion victim mentality tho, I buy all my clothes at charity shops, around half of which are still brand new with the original label, If you pull your nose at that, check out my brand new Timberland Hiking boots, £240 in the shops, I paid £8 for mine, they even came with added comfort insoles
You mean you can think for yourself? Clearly a homophobic white supremacists toxic man pig
Advertising is a waste. If Coke advertise and Pepsi don’t Coke make all the sales, if Pepsi only then vice-versa. If neither advertise they sell the same amount as they do now, sans hundreds of millions on advertising spend. Sadly humans are greedy and always looking for an edge, so as the prisoner’s dilemma tells us, they both go against each other even though it only costs them both and the better cause is to do nothing, unless that is Rolla-Cola starts advertising into the void….
Coke and Pepsi are owned by the same families.
Fashion is a weird thing. You can get hiking boots from really pukkah companies like Salomon, Berghaus and Scarpa for way less than that. (The £240 pair , that is – I’m betting your £8 bargain is unbeatable).
Sure, any decent boots would have done for £8, it’s the beggars can’t be choosers thing in charity shops tho, I had no idea how much they were in shops til I got home, part of the joys of bargain hunting is finding out how much you’ve actually saved!
Berghaus stuff is top quality, I had one of their burgans, their thermals are great too, rare to find cheap tho.
I used to get my boots at army surplus stores, Army/Navy wool socks are great too, but all army surplus stuff seems to have gone through the roof in the last 10-15yrs, I used to go in a couple of time a month but rarely go in more than once a year nowadays, I’ve not actually bought anything there for years, in fact the last thing I got was a US cargo paracute which makes a great ‘marquee’ with a scaffold pole and a few tree stakes, that was ~10yrs ago, it’s worth 5x what I paid for it now since the bushcraft thing took off, and you can’t get them anymore without them being slashed prior to decomissioning.
Brentford Nylons.
Do elaborate!
Well they didn’t make ‘nylons.’
As a local independent political offering, we are all too aware of the impact of ‘woke’ within society, as we encounter the response and reaction of the electorate on doorsteps and in the street, whilst canvassing opinion.
What struck us, very early on in our existence was the prevailing mindset, the things people ‘genuinely’ believed to be true, but were in fact, totally incorrect.
We also became aware that we were talking with people, who felt trapped inside their own minds, who now felt unable to even enter into any form of conversation with a stranger at a bus stop (as an example) for fear of encountering some red-faced abuser, as a response, because they said the wrong word or phrase.
Quite often these were words and phrases they had used for years without a problem, but now were deemed unacceptable and the language of a far-right bigot or xenophobe. Their response was to stop speaking altogether, just thinking and watching and absorbing the imagery of life and adverts on TV as this new world in which they live unfolded.
This final paragraph of the article hits the nail on the head, in terms of the root cause of division within society. It is an ideological, political and corporate desire to create a world filled with compliant and uniformed behaviours, aligned to their particular ‘hook‘, their raison d’être rather than their provision of a service and support.
“It’s time to drop the woke nonsense and go back to what we do best. Not only for the sake of our reputation in the boardroom and for the millions of individual consumers being alienated by brands they used to trust, but for the sake of wider society who are being pushed a divisive political ideology.”
They are the ones dividing society, creating racial tension, pouring petrol onto dying embers and rekindling an inferno of resentment and I would go so far as to say hate!
The main reason cited for not voting is. “There is no point.” “They are all the same.” “Nobody listens to my sort anymore”. “I just let them get on with it”.
Between them multi-nationals, through advertising and the respective political parties, through their activist minority networks and the existence of their innate ideologies. Ideologies that cling to left or right, rich and poor, driving people deeper into their own heads in silence. Have created an environment for OTT reaction and it will be communicated on Social media, arrive in the form of the trucker type protests and finally climax in a huge turn-out at an election, that will bring the whole house of cards crashing down!
Vote . . . With your heart
Northern heart
Best of luck.
Proud of Oldham and Saddleworth.
Not just on the TV
Mrs Dick, that exercise in diversity over substance
How did that go?
Wait for their next experiment in seeing just how much crap we can take!
Well, whenever a person needs to be promoted to a senior police position, I think it’s vitally important that they have a BA Hons in Agriculture and Forest Sciences – the ability to distinguish between the eight-toothed spruce bark beetle and the elm zig-zag sawfly being an essential skill of any good commanding copper!
More importantly, they cannot be a white male.
“This has been going on for years.” 48 years ago I took A-level economics at Penistone Grammar School. The teacher was fresh out of college/university. In the mock exams he gave me a D, so I just gave up and didn’t bother studying or revising. In the real exam I got a B. If I had studied and revised I could have gone on to university and my life could have been quite different. Oh, and during that year his first child was born…………… and was named Karl. (By the way, I did OK in industry :-)).
Returning to the UK after spending several decades in the crass, commercial USA, I’ll confess to finding a lot of UK advertising puzzling, to say the least.
I’m not sure I immediately associate meerkats (Suricata suricatta, a small mammal native to southern Africa) with financial shrewdness. And I’m baffled as to why an anthropomorphised meerkat would speak with a comic-book Russian accent.
More recently an internet service provider has been boasting about using a suburban semidetached house as a remote air-traffic control facility. Which seems like a terrible idea, irrespective of bitrate or ping times.
Woke advertising doesn’t really bother me. I’m just not that easily offended.
British advertising almost never says anything about the product. It’s aim seems to be to induce emotion and subconsciously link it to brand. It is targeted at morons, which is why it is so ineffective and bemusing to those with fully-functioning brains.
Men?
Gosh you are persistent aren’t you? You are not going to troll me with every comment, are you?
When we had amazing people like Bill HIcks to tell the truth about these low grade whores of Satan polluting our collective consciousness – marketing people:
Bill Hicks on Marketing
https://www.youtube.com/watch?v=tHEOGrkhDp0
What people need to understand about this cultural destruction of the fabric of Western society is that it is planned and executed by treasonous filth in the government – civil servants. politicians, Lords etc – proven traitors who have had lives of exorbitant freedom but now to ensure they get to see their days out in the wealth and comfort which guarantees their place in hell (they have used all their comfort credits feathering their own nest so there is only one place their souls will spend their eternity – in hell with their Satatnic spiritual god) they are wrecking the freedom of their friends and family and offspring and their entire future. Its just the kind of scum they are and we need to rid our politicial and legal system of such lowlifes. People like Dominic Raab – pure traitor, no redeeming features, just a poisonous maggot killing its host. He is currently happy to put his deeply unpleasant self behind the ultra treasonous amendments to the Human Rights Act which seek to turn the UK into a defacto Communist shithole in law by removing the rights of the individual and replacing them with oligations to the collective. Raab wants that to be your future. Raab is therefore a traitor and should be treated and viewed as such. Ditto ALL WEF trained traitors, including the PM. It is now imperative that we expel these proven liars and cheats from the corridors of power and start charging them in a way which reflects the depths of their crimes. Treason is a serious offence and being guilty of it they should learn that there is no free ride, nowhere to hide, you dont get to screw over sixty eight million people and get away with it. You dont get to destroy the NHS. You dont get to trample on our way of life to satisfy the scum you truly serve.
All of this woke nonsense is an extension of the techniques used in the USSR to destroy those people. Thats what they plan to do to you and your family. Here is an example of what that looks like. This is what they want for your kids, only worse.
Adam Curtis – Hypernormalisation (Soviet Union)
https://www.youtube.com/watch?v=DBDJltrCqQ0
The Roots of the Evil that has Gripped the UKSSR:
https://www.youtube.com/watch?v=sQN4c3uN_tA
Every day the evidence mounts in support of what would have been sidelined two years ago as a wild fantasy.
This is real, it is progressing, people are dying from vaccine injury and the true numbers are being concealed – cancers are dramatically increasing after injection; the United States is being steadily demolished destroyed from within by its own corrupted Institutions, democracy in Europe is being overturned and the people corralled, humiliated lied to, and abused by their own Governments.
The ‘Facts’ so assiduously hidden by the BBC, ITV and SKY are screaming for a public airing!
Then there is the unspoken worry …..is ‘genocide’ really part of the dark equation ?
Below: video of a whistleblower meeting convened by US Attorney Thomas Renz in a meeting of 24th Jan.chaired by US Senator Johnson.
Devastating content.
( redvoicemedia.com)
The new political woke Advertising forcing the Corporate Globalist Fascist agenda is now patronising and frankly disgusting like never before – it is cancelled wity appropriate abuse the moment it appears in this house
Agreed. I feel increasingly alienated by adverts which don’t represent me or the society I live in. Avoid films where the synopsis shows they are trying to ‘educate’ me. Never watch the BBC anymore and shun attempts to push vegan food. The list is not exhaustive. But they have success. Does anyone else think the heroine in Frozen is a, selfish, capricious, reckless, ungrateful role model? Yet look how successful that has been.
Good Smacktalk video on this Gillette ad:
https://youtu.be/Zzpx9VX9hoI
There’s absolutely nothing ‘virtuous’ about cultural terrorism, otherwise known as affirmative action.
The banks and mega-companies who’re tightly connected to western governments use advertising to subvert the host nation, making them ripe for revolution.
Since the wars, our nation has undergone radical change against our will. Then Tony Blair was conjured from the darkest corner of hell to escalate the process.
The aim of these adverts is to corrupt and humiliate the host nation. They play a big part infantalising adults while perverting children.
This has played a big part in preparing the country to be pathetically compliant for the convid plandemic.
Great piece. One of the dumbest campaigns at the moment has to be HSBC’s
“Climate change has no borders.” Possibly the most nonsense sentence ever constructed in the rich history of our language.
Showing that HSBC’s ad agency must just be using those packs of random magnetic fridge words to come up with their slogans now.
Then there’s the “Ethnicity should never be a barrier to opportunity” one with the black guy looking cagey and worried because he lives in a racist hell hole and he’s just had time to stop to do a job application before the redneck filled pick up trucks of Oxford start chasing him again.
Subsequently, I would bank with the Gambino crime family before I set foot in an HSBC.
Less criminal, the Gambinos
Like ‘greenwashing’, ‘wokewashing’ can be easily scratched to see underneath. Half the time, you don’t even need to scratch, it’s so transparent.
I am sick of veggie/vegan TV adverts, even if I now whizz through them because I do not watch live anymore. I also know that most of Britain is not full mixed race families. Was already on a downer concerning things from the EU.
The ads have moved on from mixed race families now. Everything’s all blacks. Only black people exist in the UK.
As with all government funded agendas they over-egg the cake and make customers sick to death of it! As soon as my built-in ‘woke’ antennae gets triggered that is it – I’m off!!
OMG almost choked on the apple I was eating, had news on the radio and I swear she said they are playing Barry Manilow songs publicly to deter people from gathering to protest against covid measures
Can anyone confirm?
Is there a face nappy big enough to cover Barry Manilow’s nose?
There are some vague news reports knocking around. But, bloody hell, if that’s all they can come up with…! Knowing the good nature of everyone, they’ll probably embrace ole Barry and join in. Beat them at their own game!
For the love of god I’ll take the pepper spray, please!
Yes, in New Zealand and James Blunt songs too… after the man himself suggested it. Which sounds legit as he does a nice line in self-deprecation!
Twenty years ago, Gillette put cameras behind its products on supermarket shelves, which took photographs that were then subjected to facial recognition analysis.
They also e-tagged down to what was then a very low level – packet level if I recall correctly. That was about 20 years ago and was referenced under the heading “RFID”.
Here are a couple of articles from 2003:
https://www.theguardian.com/business/2003/aug/22/supermarkets.uknews
https://www.cnet.com/tech/mobile/gillette-shrugs-off-rfid-tracking-fears/
That was before the vast mass of sheeple were successfully influenced to carry microwave trackers 24/7 in return for the “freedom” to post illiterate sh*te and occasionally look at porn.
In addition, nowadays almost everywhere you go in urban areas you will be tracked practically for every inch of your movement regardless of whether you carry a microwave tracker or not.
Still…”why Gillette?” you may ask. The answer is to do with the size and type of the dataset – the number of people, the frequency of purchase.
See also the compulsory tagging of pet dogs.
Oh…and recent mass “vaccination” drives.
And…this is pointing towards…?
I think Benetton was one of the first and most extreme marketeers of woke, way back in the 90s. Their adverts were intentionally shocking and irrelevant to the products they were selling – overpriced jumpers. But it set a precedent…
That famous Coca-Cola ad from 1971 had nothing to do with employing the power of “protest”.
The rioters of Watts and strikers and rioters in France in that epoch weren’t protesting, rioting, or striking to demand the right to stand in serried ranks looking like an advert for the Hitler youth, “happily” drinking harmful USA-produced “soft power” diarrhoea that is mostly sugar with a bit of cinnamon added.
The local housing development has 3 or 4 billboards up around the perimeter hiding some construction and showing a vision of families moving into their dream new homes, an elderly couple downsizing etc. I think it’s 3 white families/couples. By which I don’t mean an advertising company’s ‘white family’ (white woman, black man) I mean all are white.
This unicorn display needs to be placed into a museum, in a few years no one will believe me when I tell them it existed, in 2022!
I laugh when I see high density housing being built and the development is always called something like “Poppy Fields” or “Rose Gardens”. The whole place has been built over and there isn’t a blade of grass let alone a poppy or rose.
Many years ago there was a song which was popular called “Little Boxes” about cheap housing made of “ticky tacky and they all looked the same”.
I live in Skylark close and f me if the little gits don’t wake me up every single day tapping on the roof! Careful what you wish for
Yeah, and not just the houses:
Little boxes on the hillside
Little boxes made of ticky-tacky
Little boxes on the hillside
Little boxes all the same
There’s a green one and a pink one
And a blue one and a yellow one
And they’re all made out of ticky-tacky
And they all look just the same
And the people in the houses
All went to the university
Where they were put in boxes
And they came out all the same
And there’s doctors and lawyers
And business executives
And they’re all made out of ticky-tacky
And they all look just the same
And they all play on the golf course
And drink their martinis dry
And they all have pretty children
And the children go to school
And the children go to summer camp
And then to the university
Where they are put in boxes
And they come out all the same
And the boys go into business
And marry and raise a family
In boxes made of ticky-tacky
And they all look just the same
There’s a pink one and a green one
And a blue one and a yellow one
And they’re all made out of ticky-tacky
And they all look just the same
Lyrics by Malvina Reynolds, 1962
Just thought I’d share the ear worm!
The great Pete Seeger, big influence on Bob Dylan if I’m not mistaken.
The Gillette advert highlights a major issue in society: if you are white and male anyone can say anything about you. Anyone can describe all males as being the same. If you are English, white, male and heterosexual you are basically screwed and our own Government allows advertisements for jobs that openly exclude you. Enough is enough and it is time to simply stop buying the products and write to the companies to tell them why.
Let’s be honest here if Tampax made an advert calling all women degenerate drunken slappers what would happen? The advert would never be allowed to be shown. All the time we see adverts that make out blokes can’t even put the bin out without making a mistake.
The only “perfect” families on adverts are the ones where the bloke is black, the woman is blonde. How many of them do you know? None?
Why do Gillette et al never run advertisements that show the abject sexual discrimination against women by Asian males? Did anyone spot a Muslim or two in the advert? Would it not have been more even if the leering, obviously white, male had been accompanied by a Muslim decrying the woman as less than a dog and worthless because she had her face showing?
I was threatened by Sky TV that they would terminate my subscription if I ever was “racist” again. My crime? Complaining about the positive discrimination they are exhibiting in only recruiting blacks and women.
I would have responded by telling Sky to terminate the contract upon receipt and given them 24 hours and then terminated it myself.
Tossers.
They gave me exactly that option. But football is basically my life and I can’t bare to be without it
have a sniff around your circle. you’ll almost certainly come across someone who can point you towards someone able to sort out a snide IPTV service, usually less than £60/year for all the football you could watch, far more than just sky & bt can offer
“Stakeholder capitalism” seems to give this nonsense some spurious intellectual justification. You’re no longer making products for a profit, but seeking to further the common good.
All you have to do is persuade yourself that your “stakeholders” are all motivated by social justice, and then persuade your board that you’ too are not just interested in the money. Then you too can fall under the illusion that the fascists and transphobes who don’t like your advertising weren’t worth selling to anyway.
Ah, “the common good.”
We will all be sick of “the common good” before this year is out.
I rarely see tv ads these days. Funny when you think back to the time yonks ago when you couldn’t really avoid them, but on the other hand some were really funny and you enjoyed seeing them (like Leonard Rossiter and Joan Collins advertising, I think, Cinzano, and Lorraine Chase and Luton airport. There were many more). Today these same ads would ‘shock’ a certain group of people. It is all linked, too, to all this utter nonsense about ‘trigger warnings’ (if you think something may upset you, turn off or turn the page for heavens sake), and these ever present ‘help lines’ advertised after programmes (usually BBC) in case anyone has been upset. God, what an infantilised lot some people have become, with ‘mummy’ always there to hold their hand and comfort them if they become ever so slightly upset.
Finally, one of the many things that makes my teeth grate…The people who load the huge carts in Tesco’s for the online shoppers. They have a sign on the front saying “This shopping is not all for me! I am shopping for online customers”. Well, duh, who’d a thought it eh? I honestly think the majority of people in this country are just as thick as planks, and getting thicker by the day. I also delight in being as unwoke as possible and enjoy hearing sharp intakes of breath!
Back then there were many adverts that were better entertainment than some of the programmes! Those were the days when a spade was called a spade! I don’t much care for this world now!
Wokery is bankrupt. So it is fittingly used to peddle and prompt. It has no true value beyond its instrumentalisation as a self-consciously ‘hip’ official dogma.
Needless to say there is nothing hip or with-it about toxic tendentious propaganda.
The point being that the woke advertisers do care – deeply – about representing skin colour. They have made it about race, absolutely. So yet again it’s ok to care about skin colour unless that colour is white? Race never meant anything to me for most of my life, until a concerted effort was put into making me feel that some skin colours are less worthy than others and that some must only ever be presented positively and others can be used to denigrate people. They made it about race, in the hope that people like you would be so terrified of being called “racist” that they’d accept actual, full-fat old school KKK style racist signalling just as long is it was racism against the right people.
Well done, Gervais. A pathetic advert incinerated in only 24 words…
Being truly ‘woke’ would mean being alive to the fact that the wealthiest people on Earth and their corporate partners in crime have been promoting division for many years along racial, gender, political and now health lines. An unprivileged class warring with itself on superficial terms is safer for them than a class war. That’s it.
Gillette are owned by Proctor & Gamble. Most of what we put into or onto our bodies are from families who are really good with depop.
Absolutely – take as many upticks as you like!
Since it became apparent Gillette follows CCP ‘orders’ it isn’t the best a man can get,
Today I get my basil brush, blades and shaving cream from Taylor of Old Bond (on Jermyn Street) in London. Give Barry the Shop Manager my regards.
I just boycott any company that uses all blacks on their TV ads
Serious question:
Do we really want to be in the Outrage business?
That’s not to say that there aren’t instances in present-day culture and society where the reasonable person encounters images, statements, sounds, adverts, songs, tv shows, movies, etc. that aren’t in maximal agreement with our own personal worldview.
But is outrage really the best way of responding to this?
I suppose it depends on your definition of outrage.
Being fed up enough to avoid an advertiser’s products probably doesn’t qualify.
For some of us outrage and a good rant is just what the doctor ordered – if there were any doctors about.
A recently revealed DoD report says China views the west’s embrace of multiculturalism and wokeism as a “sickness” that will ultimately bring about its collapse.
https://www.youtube.com/watch?v=DTDsn23OdCM&t=110s
Well I don’t see me giving to the British Heart Foundation after their latest ad attempting to convince us that it’s quite normal for young girls to collapse with a heart problem when playing football with their friends.
An awful organisation that will come out of this Scamdemic as wholly discredited. I don’t know how the people running it sleep at night.
Completely agree. The advert is disgraceful. You never heard of youngsters having heart attacks before 2021, I wonder what could be causing it?
I’m not saying it never happened. Just it was genuinely rare.
I used to give around a grand a year to them, plus gift aid. Nothing ever again after that stunt
I suppose the problems many charities face is that they’re run mainly by volunteers who might not have the experience to judge whether an ad campaign is likely to be well-received.
That probably doesn’t apply to something the size of the British Heart Foundation, though, which ought to have known better, given that the CEO pockets a reported £189k! (That’s more than Boris gets for
runningruining the country!)Thanks for the info on salary.
I have a rule when it comes to donating to charities, if their head honcho is paid more than £70k they don’t need my money.
Saves me a fortune.
I have watched Dr. Who all my life – until recently. They made the Doctor into an overly northern woman with a hugely irritating accent and made most of the assistants and caste overly “diverse” to the extent it was hard to believe that it was made in this country. Quite simply – it turned shit.
Similarly “ethnic” continuity announcers or overly northern female ones who insist on telling you their first names make me want to kick the f***ing telly in. Its the British Broadcasting Service not the Oop North Broadcasting Service. I don’t give a shit what their name is – just tell me what’s on next and then shut up. Preferably in a neutral accent. If you can`t speak the language properly or pronounce the words correctly then you shouldn’t have been given the job.
What about Around the World in Eighty Days which featured a black Passepartout and added a feisty young feminist girl who never appeared in Jules Verne’s book?
I suppose the epitome of the stupidity is a black actress playing Anne Boleyn.
I’m a six foot plus Swedish guy who has lived in the country for years (so stick out) and have many mixed race family members and we could not give a monkey’s tit about any of the woke nonsense. Had no problems with most Brits – the real ones, not those on the mass media and living in woke land, that horrible minority who populate the BBC etc. Get rid of them and we would be rocking.
Gillette are still suffering from that ad – after decades using their products I switched to Harry’s. Likewise Ben and Jerry will not be selling me any of their ice-cream. I always punish companies pushing a ‘progressive’ agenda.
Remember when they used to say when you can’t do anything else, you teach. Well the same can be said for marketing.
Wokeness must be opposed before it destroys our country. It is important that we have factual history to learn from. distasteful or not.
The ones who will carry on buying these products are the virtue signalling mask wearers, vaccinated to the eyeballs and first in the queue for the next booster poison shot, who proclaim to be doing it for the ‘common good’. Yet, question them, and the vitriol that will spew from their self righteous mouths, will leave you in no doubt as to their total lack of compassion and humanity.
I’m still waiting to see a heterosexual, non mixed race couple in an advert
ESG ie Environmental, Social and Governance being prooted by Consultants all over the land…
I totally agree. Everybody I know thinks the same. The white population mostly just get on with life and sos the consequences.
Some however (mostly women), live in sound bites, you can see this everywhere. You can recognise little bits of behaviour and comments that come from commercials and movies.
Things like “Yay”, which no one ever said untill it was in some stupid Yank movie a few years ago.
I’m sure theres a name for this type of behaviour but it’s bloody stupid and annoying.
music in adverts has also change ,now it is a hidious cacophony of noise.