Tag: Jaguar

Jaguar's controversial new concept electric car has been leaked online – showing the vehicle in hot pink in a design likened to FAB1 from Thunderbirds and the Barbie car.

The boss of Jaguar has defended the carmaker’s catastrophic woke rebrand and said criticism of its marketing campaign was "vile hatred and intolerance".

Once upon a time, two crafty Brand Managers approached the Jaguar board claiming they could create an ad so daring only the most discerning would understand its brilliance. Laura Dodsworth with a modern day morality tale.

Woke is over, but not everyone has got the memo, says Nick Dixon. Certainly not Jaguar, whose latest ad, in which various gender non-conforming people prance around, does not appear to be aimed at people who buy Jags.