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Reeves Set to Bring in Milkshake Tax Despite Failure of Sugar Tax and Pledge Not to Raise Taxes

by Will Jones
29 April 2025 1:00 PM

Rachel Reeves is preparing to bring in a milkshake tax in an attempt to reduce obesity levels despite the complete failure of the 2018 sugar tax that has seen obesity levels accelerate rather than fall. The Telegraph has more.

The Chancellor has drawn up plans to impose a sugar tax on milk and yoghurt-based beverages for the first time, after concluding that they are damaging public health.

The levy will drive prices up by as much as 24p a litre, with officials expecting 93% of drinks on the market to be affected unless they change their recipes.

Ms Reeves also intends to make an existing tax on fizzy drinks more onerous. This would force the makers of drinks such as Irn-Bru and Ribena to cut sugar content or face having to pay the tax.

The Treasury, which disclosed the plans in a consultation published on Monday, insisted that the anti-obesity move was needed because its current levy had not reduced the nation’s sugar intake, which is still twice the recommended levels.

However, experts accused Sir Keir Starmer of another breach of his election pledge not to raise taxes on working people.

Dr Christopher Snowdon, head of lifestyle economics at the Institute of Economic Affairs, said: “The sugar tax has been such a dramatic failure that it should be repealed, not expanded.

“It has been costing consumers £300 million a year while childhood obesity rates have continued to rise.

“To claim it has been a success on the basis of a hypothetical reduction of one calorie a day is absurd. Sugar taxes have never worked anywhere. What happened to Starmer’s promise to not raise taxes on working people?”

The sugar tax – officially the “soft drinks industry levy (SDIL)” – is set at 18p per litre, or 24p for higher-sugar drinks.

It was introduced in 2018 and Ms Reeves announced in October that she planned to extend it. However, she did not give details.

At present, only fizzy drinks with more than 5g of sugar per 100ml qualify for the tax, but the document said the Government is proposing to reduce this to 4g: a more “ambitious target”.

The change will capture drinks such as Sanpellegrino lemonade, which has 4.5g of sugar per 100ml, as well as the likes of Lucozade, Old Jamaica Ginger Beer and Fanta, all of which have reduced their sugar content to slightly below the existing 5g threshold.

Worth reading in full.

Tags: LabourMilkshake taxRachel ReevesSugar taxTax Rises

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    27 Comments
    Oldest
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    Norman
    Norman
    3 years ago

    My contention throughout has been that the first lockdown was responsible for the second wave simply by delaying reaching the herd immunity level.

    31
    -3
    RickH
    RickH
    3 years ago
    Reply to  Norman

    What ‘second wave’? What I see is a fairly normal seasonal rise, probably enhanced at its peak by further dry tinder deaths caused by the vaccine.

    25
    0
    Rowan
    Rowan
    3 years ago
    Reply to  Norman

    And how many deaths were caused by the lockdowns themselves?

    14
    0
    Nessimmersion
    Nessimmersion
    3 years ago
    Reply to  Rowan

    The major were caused by the correct medical care not being available, either through ignorance, political evil or bedwetting.
    The CQC has asked to investigate the number of involuntary DNRs signed on behalf of the disabled in OURNHS.
    https://dailyexpose.co.uk/2021/04/01/do-not-resuscitate-scandal-led-to-disabled-people-accounting-for-3-in-5-covid-deaths-according-to-ons-figures/

    7
    0
    The Dogman
    The Dogman
    3 years ago

    Other factors to consider are that we know that lockdowns, not the virus, added to mortality in several ways. It is well-documented that there were more deaths due to untreated cardiac disease and cancers. If you add these back into the data, I suspect that age-adjusted mortality would not have been very different from the last few years.

    13
    0
    DanClarke
    DanClarke
    3 years ago

    Hole digging exercise for the world

    13
    0
    Bella Donna
    Bella Donna
    3 years ago

    This makes perfect sense to me – its the vaccinated who are creating the variants!!

    https://www.bitchute.com/video/h467LeHsPNDF/

    11
    -1
    Mayo
    Mayo
    3 years ago
    Reply to  Bella Donna

    The variants of concern are almost certainly vaccine driven variants.

    It’s a bit long and technical but there’s a fantastic presentation by Paul Bieniasz (pronounced Bin-osh) which uses in vitro experiments to infect spike protein antibody cells with SARS-CoV-2, The evolutionary cycle is effectively speeded up.

    Eventually, a cluster of cells became infected. The infected cells included common mutations, e.g. E484K.

    The E484K mutation is present in the UK, South African and Brazilian variants. .

    11
    0
    Bella Donna
    Bella Donna
    3 years ago
    Reply to  Mayo

    It will be a never ending merry-go-round of jabbing. However its even more important for non vaxxers, myself included to keep our bodies healthy and our vitamin intake to a maximum, particularly in the coming autumn and winter months. I pray this government and its psychopathic advisers will feature in the Nuremburg II trials very soon.

    25
    0
    Mike Yeadon
    Mike Yeadon
    3 years ago
    Reply to  Mayo

    Those variants are completely within the T-cell repertoire of every person immune through infection or vaccination.

    0
    0
    JayBee
    JayBee
    3 years ago

    https://www.rnd.de/politik/corona-schwedens-sonderweg-in-der-pandemie-eine-bilanz-P5OUJ6FLFZFCFBARECIA5UAVUA.html
    There was a very objective and fair article mentioning this and other advantages of the Swedish approach in the German MSM (RND is a left German feeder service then used by many large newspapers) yesterday.
    First time ever, maybe the blame game and CYA is about to start there too.

    8
    0
    Cecil B
    Cecil B
    3 years ago

    I will be dead and gone

    However I suspect my grandchildren in their dotage will give talks to schoolchildren about the British Holocaust

    They will tell how scientists and doctors were central to the poisoning of millions

    The children will gasp as they hear that anyone could be arrested for sitting on a park bench

    My grandchildren will tell how they saw men, women and children beaten to death in the streets for refusing the poison

    There will be exhibits, the propaganda posters, camouflage cool bags, fake vaccine passports etc

    The schoolchildren will agree this must never happen again, however a new Pig Dictator will emerge in due course

    25
    -1
    RickH
    RickH
    3 years ago
    Reply to  Cecil B

    “British Holocaust”

    Cecil – hyperbole doesn’t really help. Hard, cold facts are enough.

    5
    -3
    RickH
    RickH
    3 years ago

    “when you calculate mortality the correct way – as the age-standardised mortality rate”

    The ‘age standardized mortality rate’ is not the ‘correct’ method of calculation. It is one way of looking at mortality. It is useful for some purposes. It does, for instance, give some indication of the ‘dry tinder’ effect in a year like 2020. The problem is that its general use introduces theoretical assumptions about the age profile in a population’s mortality figures. It conflates basic description with projection.

    Think about it.

    Simple size adjustment is clearer in that it avoids such theoretical modelling.

    Similarly, we have our old friend ‘excess mortality’ : another shaky notion that pretends to authority – but is actually a flexible variable arrived at by chance and habit

    In the end, the underpinning of ‘exceptional’ mortality in 2020 is a fiction that has been known as such for over a year, and can be seen in simple population adjusted figures.

    Last edited 3 years ago by RickH
    8
    0
    Mayo
    Mayo
    3 years ago
    Reply to  RickH

    For purposes of comparison, ASMR is the most reliable way to calculate mortality. It adjusts for the age profile of a country so comparisons can be made with previous years and/or with other countries.

    4
    0
    RickH
    RickH
    3 years ago
    Reply to  Mayo

    I’ve already answered that notion. You’re just asserting the convention.

    It is useful to note that the popularity of age-correction suddenly emerged when the Covid zealots thought it might work in their favour. I remember it being used to suggest that this was, indeed a 100 year event – the worst since the Spanish Flu. Previously, they were happy to quote raw numbers.

    Thus my favouring, on balance, simple transparency.

    Last edited 3 years ago by RickH
    1
    0
    RickH
    RickH
    3 years ago
    Reply to  RickH

    P.S. A useful article, taking apart the ‘excess mortality’ stuff is found in today’s Round Up :

    https://shahar-26393.medium.com/not-a-shred-of-doubt-sweden-was-right-32e6dab1f47a

    2
    0
    rockoman
    rockoman
    3 years ago

    Can anyone point me please to the source for age-adjusted Swedish mortality data from 2015 to 2020?

    Thanks in advance.

    2
    0
    jsampson45
    jsampson45
    3 years ago

    “well-executed focussed protection strategy.” Exactly how?

    0
    -1
    Occams Pangolin Pie
    Occams Pangolin Pie
    3 years ago

    A clear statement of the facts. Thank you!

    We are living way beyond facts now, however. Listening to any minister, like Jenrick for instance, or Zahawi or Shapps, let alone Gove and Johnson, is proof of that they have eaten of the insane root.

    I begin to suspect that some of them actually believe what they are saying.

    1
    0
    imp66
    imp66
    3 years ago

    …move along, nothing to see here…LOOK, A WEDDING!!

    0
    0

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