Have you seen the new, highly queer Boots festive TV advert? If not, please do be warned: it may masquerade as a light-hearted, well-meaning Christmas promo, but its true agenda is much more sinister. In this article, I shall demonstrate precisely how.
The first time I ever heard of Queer Studies was about 20 years ago, when a BBC Radio 4 stand-up was mocking the way some Queer Literature lecturers had neurotically reinterpreted Mary Shelley’s Frankenstein to ‘reveal’ Professor F was gay. The evil genius’s otherwise unfathomable desire to reanimate a male corpse was a subliminal expression of his repressed desire to create a boyfriend for himself, it was said; those versions of the tale where Frankenstein sews his monster/catamite together from various discarded male body-parts were really just his attempts to piece together the ultimate jig-saw male sex-partner from, say, the forearms of Arnold Schwarzenegger, the chest of Geoff Capes and the penis of John Dillinger.
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