In 2021, the actress Joanna Lumley suggested a return to a form of wartime rationing to “save the planet” including a ban on meat and a restriction on travel. How we laughed and passed it off as one of the silly things celebs say to attract attention. Nobody assumed that Her Lumliness was going to start dining on snoek and a thin slice of bread and marg. But we are not laughing quite so much now. The evidence grows that a wartime and largely meat-free diet of 2,500 calories a day is exactly what is being planned. In London, Sadiq Khan is trying to limit citizens to two small meatballs a day. He has signed up to the ‘Good Food City Accelerator’ that aims to implement the Planetary Health Diet. Under this diet, courtesy of Green Blob billionaires, Londoners daily meat ration will be just 44 grams a day.
The truth-free zone inhabited by the British Prime Minister Sir Keir Starmer and his ruling Labour Government suggests that few lifestyle changes will be needed on the path to Net Zero. As always when dealing with career liars, it is necessary to look at what they fund, consult and write. Earlier this week, the Climate Change Committee said that Britons will have to fly less, eat less meat and use public transport more often to reach Net Zero goals.
And the rest. The shadowy international C40 group chaired by Sadiq Khan states in a policy brief: “The consumption-based emissions sources with the biggest opportunities for reduction are unsustainable diets, construction of buildings and infrastructure, clothing and textiles, electronics and electrical appliances, private transport and aviation.”
C40 is a collection of around 100 international cities and it is mainly bankrolled by Extinction Rebellion funder Sir Christopher Hohn and Bloomberg Philanthropies, whose controller is the C40 president Michael Bloomberg. Other funders include the British Government. The food accelerator project is designed to achieve the Planetary Health Diet (PHD) by 2030. Again, these grand projects do not just appear. The PHD is the work of EAT which says it is has an “outsized appetite for impact”. Helped, no doubt, by outsized amounts of money from rich people and organisations with a political Net Zero agenda. These include the Stordalen Foundation, Welcome Trust and the Stockholm Resilience Centre (SRC). The Executive Chair of EAT is Der Gunhild Stordalen, a former World Economic Forum ‘Young Global Leader’. Also heavily involved is Johan Rockstrom, often described as the climate alarmists’ alarmist from the Potsdam Institute.
To keep the miserable Net Zero project going, to alter society radically by seizing control of almost every facet of social and economic life and to help transfer enormous sums of money to the favoured elites in the new Green Industrial Complex, a massive disinformation and gaslighting operation has been spreading mass climate psychosis for decades. This is far from being a conspiracy theory. One picture says it all as the retweet below circulating on social media shows.

Look at what is written, what is being funded and what is influencing the trusted messengers. C40 publishes extensively on the art of communicating climate fear. “Humans are 22 times more likely to remember a story than any other communication and believe anecdotes over evidence,” it was noted in a recent ‘comms’ blog post. Sadly, too true. Non-scientific anecdotes about bad weather dominate the mainstream headlines. Asking what stories should be told about “climate action”, the blog stated: “Tackling the climate crisis requires change, upheaval and conflict including within our own hearts. Stories of re-building the world can be epic, and people banding together and finding their strength to fight climate change can be moving. Let’s sell the adventure of reaching a sustainable, equitable and regenerative future because that’s what we are living through anyway.”
Meanwhile. back in the real world, U.K. car and steel factories are closing because of Net Zero. Plans are afoot to throw family farmers off their land by a combination of a capital-destroying inheritance tax and higher prices for fertiliser. The mad Miliband comes up with an impossible dream almost every day and loots consumers and taxpayers to fund his fantasies, home and abroad. The local oil and gas industry is being destroyed although gas turbines fed with imports will have to be kept on electricity grid standby. The obvious lack of many new green jobs is disguised by counting make-work consultancy and charitable posts and rebadging existing occupations. Electricity prices in the U.K. are some of the highest in the industrial world due to a reliance on ‘cheap’ renewables.
As happened with the Democrat party in the U.S., the anti-working class agenda is set to destroy traditional political alliances in the U.K. The governing Labour party has four years before it faces inevitable annihilation in a General Election, but maybe it doesn’t care. Haven’t you heard? The world is ending sometime around 3pm next Tuesday (see Guardian for further updates).
Chris Morrison is the Daily Sceptic’s Environment Editor.
To join in with the discussion please make a donation to The Daily Sceptic.
Profanity and abuse will be removed and may lead to a permanent ban.
Its the stuff civil wars are made of. Pick a side. Its going to be messy…
I’ll be with the farmers and the delicious grass fed beef!
So, presumably, in 2021 Joanna Lumley stopped eating meat and traveling, to show through her personal example how to live a virtuous life?
By the way, all these lovely lefties also supported Kakamala Harris and she still lost…
Yes exactly. Evthg that half-wit owns or touches is made with abiotic, renewable hydrocarbons. She needs to lead by example. Strip off her clothes, run naked into Ashdown Forest or similar and show us how to survive living in harmony with nature. Simple.
If she’d done that years ago, she’d have had many followers!
No of course she she doesn’t have to do things like that.
Perhaps we could start eating polar bears as they are thriving at the moment.
A diet without meat and dairy may or may not be good for the planet, my vote would be for not, but is likely to be bad for most people, due to the carbs that will replace them, hello obesity and type 2 diabetes.
“Go to work on an egg”, not on cereals and toast.
The nanny state is nothing new, that marketing slogan for eggs was banned in 2012:
https://www.standard.co.uk/hp/front/go-to-work-on-an-egg-advert-banned-for-failing-to-promote-balanced-diet-6591763.html
And they’ve legislated so that if you dare keep a chicken you have to register it: an obvious precursor to “chicken flu” and the State killing them “to keep you safe.”
Climan, I’m a lifelong vegetarian and I agree with you. It requires a lot of thought and effort to be a healthy vegetarian and much more so to be a healthy vegan. The type of veganism which has become fashionable in recent years, which is catered for by supermarkets with ultra-processed vegan dishes and meat substitutes, is very unhealthy. And when trendy vegans get sick of eating these highly unnatural products, they are likely to substitute them with ‘delicious’ carbohydrates rather than nutritious protein foods.
In the cheese section of Marks&Spencers and Sainsbury’s in recent years I have noticed vegan products that look exactly like different types of cheese. In appearance they look almost identical to real cheese, such as Edam, Swiss cheese, Blue cheese, etc. The clear suggestion is that these are vegan substitutes for cheese. However, cheese – which many vegetarians greatly rely on for adequate amounts of very necessary protein – contains about 20g-25g of protein per 100g, depending on the type of cheese, but these vegan products that look like cheese contain less than 1g of protein per 100g. So they are absolutely no substitute for cheese and it’s dangerous to be led into believing they are a vegan alternative to cheese. It’s crazy that the appearance of cheese is what’s regarded as important rather than the substance.
I’m not a vegetarian but I completely agree with you.
Actually, my grandparents’ generation used to eat far less meat than we do now and they were a lot healthier. My grandma was especially an expert in making an almost vegetarian meal with just a small proportion of meat for extra flavour and the result was both tasty and healthy. A meat-heavy meal was mostly for Sundays. In general I would hazard a guess our meat consumption was about a quarter of what it is now.
I can just visualise Alf Garnet salivating over a roast dinner.
I would not assume there’s a correlation between eating less meat and being healthier. The evidence I am aware of points to sugar and excessive carb intake as being the most destructive for health. We need more protein as we age, to help preserve our declining muscle mass, in conjunction with resistance training – this improves quality of life in later years and makes falls less likely – increased longevity and crucially the extra years you may get are also more pleasurable as you are able to do more.
https://wattsupwiththat.com/2024/11/30/california-dreamin-newsoms-energy-fiasco/
As usual, the future of Bacon Butt’s nut zero drive can be viewed with stark clarity overseas, in California.
‘One of the most damning critiques from the WSJ article is California’s astronomical energy costs.
The average retail price for electricity in the state hovers around 26 cents per kilowatt-hour—nearly twice the national average.
For low-income households, this is not just a financial burden but a crisis.
Families struggling to make ends meet are forced to allocate a disproportionate share of their income to cover energy bills.
For all the talk of “climate justice,” California’s policies are regressive, hitting the most vulnerable the hardest.
‘As a result, California’s households and businesses pay for the most expensive electricity and gasoline in the lower 48 states. It’s all for nothing. California still relies on oil and gas for 80% of its energy, a reliance on fossil fuel that is the same as the national average.’
https://www.wsj.com/opinion/climate-action-has-californias-energy-economy-on-its-knees-green-lawfare-oil-e11518a2?
California has a lot of rooftop solar, the well-off get cheap electricity, demand on the grid drops, pushing up the price for everybody else.
We’re on about £0.26 with a similar disregard for the less well off.
No great surprise that both businesses and people are leaving California in droves. Perhaps under Trump they will complete the creation of New California and leave the cities to their DemoTwat created shitholes.
Climate Billionaires Kill Our Freedom
”Doot, doot, doo, lookin’ out my back door”
Why do so many people take the word of celebrities about what is happening in the World? Why do they not look out the back door and decide for themselves what is happening? When I look out my back door North Devon looks absolutely fine, nothing to worry about. I have lived over three score years and ten in the UK and looking out my back door the evidence before my eyes is that the climate in the UK is doing fine and is not unduly different from when I was a boy all those years ago.
At the moment this seems to be a phoney war, most people I know still eat meat and dairy, still drive petrol/diesel cars, still have plenty of oil and wood to heat their houses through the winter and the electric stays on all day every day. So nothing has changed, none of this stuff has yet to hit home. It is hard to predict how all this will go when things start to get gritty and restrictions and deprivations start to bite. Will more people decide to look out the back door, trust the evidence before their eyes and say NO to this net-zero immiseration.
Love the Creedence reference
I too am looking out my back door in Dorset and I see nothing to worry about with the weather. If the climate has changed a bit over the last 6 decades, then I recall that it has also changed significantly many times over the millions of years the planet has been here and I am not arrogant enough to think that anything I (or others do) will make a scrap of difference.
What I do worry about are the life-destroying plans of the Global “Elite” who are clearly on a mission to reduce the population by any means they deem “necessary” and who are prepared to immiserate millions in order to achieve it. And I wonder when, or even IF, the placid, apathetic sheeple are going to wake and realise that the Big Bad Wolf is far less dangerous to the vast majority of them than the Shepherd who “looks after them” until he deems it right to send them to the abattoir.
There’s a bad moon on the rise.
When I look out my back door North Devon looks absolutely fine, nothing to worry about.
Ahh, but according to our rulers what we see with our own eyes is disinformation created by Russian internet bots!
Got to agree there Mr Devon. I’m approaching my allotted three score and ten and have been lucky enough to spend my whole life, as far back as I can remember, sailing and diving around this country and around the world.
My whole life is pretty well governed by the weather, quite literally. So I watch it closely everyday and have recorded it in log books going back years.
I see exactly the same weather now as I have always done – mostly sh!te in this country to be fair! But it is the same sh!te weather we always had.. !
Anyone who isn’t actively building their own resilience to the life-destroying plans of the Eco Tyrants is being severely negligent.
Start preparing, the hour is late.
There is a coalition of three kinds of people that terrifies me.
The first are megalomaniacs who think they know what is best for everyone and their will to power drives them to play out their fantasies of telling everyone how to live their lives.
The second are the school prefects of the world who crave status and little bits of power are enthusiastic lieutenants of the megalomaniacs.
The third are the go along to get along masses who for the sake of a trouble free existence will put up with almost anything served up to them in exchange for peace and quiet.
This coalition, under the right circumstances, is an unstoppable force of tyranny.
Compliance leads to tyranny
There is one other type of person that scares me too: those who argue our civilisation is doomed and we all need to learn self sufficiency and opt out. In fact RTSC made that argument in a previous comment here.
I understand this attitude, but it is defeatist and self fulfilling. Our civilisation is worth saving. People’s lives under it are easily the best that anyone has had in the history of the world. So we need to stand up and be counted! We don’t need to run from this. We need to stand and fight.
44g is about a tenth of a pound. That’s essentially nothing on a daily basis. So, you could have one steak a week and the rest would be cardboard and insects…
Less than 1.6oz.
As a bodybuilder I would be a bit fuc*ked on that ration!
I love the title of the Guardian article:
So not ‘Ten years to save the planet for mankind’?
Glad we’ve cleared that up.
And yet here we are 18 years later and we are all still here unless you took the jab and died suddenly.
Anybody given any thought to claiming asylum in the US?
Just to be clear I think the scene behind Lummers in that picture is disgusting. I hope it’s an actual rubbish processing site, but I fear it’s just an informal dump.
Lummers may well be a veggie or even a Vegan and she may have been that way inclined for some time. Her Green inclinations don’t seem stop her wearing a leather jacket – or one made out of plastic that looks like leather.
The Guardian used to have a search function enabling people to find articles like the one picture above and this search function automatically added the “This article is more than X years old” notification. It apparently doesn’t anymore but the people behind the web site don’t seem to have figured out Google yet.
https://www.theguardian.com/politics/2006/oct/29/greenpolitics.economy
Joanna lumley has got to be be if the most annoying women in the world!
Makes me proud to live in France! Heads would certainly roll if this were proposed here!
Any preferences as to which type of insect you prefer?
We don’t just need to note that the net zero loonies are using stories and not evidence as propaganda. We need to learn from their success with this approach.
I believe that the reports about cobalt mining using child labour in appalling conditions had a salutary effect on the narrative around electric cars. We need more of this.
We need to tell our own stories. About green billionaires living in luxury while demanding sacrifice from ordinary people. About families devastated by the loss of income from a closed steel plant or car factory. About elderly people freezing to death while terrified of their fuel bills. (Yes, that really happens.) About the future of poverty and misery that awaits us if the net zero nutcases win. And about funding for green groups from enemies of the West.
Net zero is not just flying in the face of evidence. It is worse than that: it is immoral, hypocritical, anti-human and based on lies and selfishness. Let’s all try to tell that story.
Basically this is the equivalent of Marie Antoinette’s let them eat cake.
No gas CH for ‘them’ they must have a Heat Pump. No petrol or diesel cars for ‘them’ they must have an EV or travel on public transport. Ration meat & dairy for ‘them’ so they lose strength and the will to fight back.