Official Team GB merchandise for the Olympics this summer has been given an “inclusive” pink and purple Union Jack rebrand after the British Olympic Association said it wanted a new look “for fans of all ages and backgrounds”. The Mail has more.
Designers behind Team GB‘s new Union Jack look say they wanted to make it more “inclusive” after a British Olympic Association appeal to attract younger fans.
Bath-based design and marketing agency Thisaway has faced a backlash for adding pink and purple to the flag on merchandise ahead of this summer’s Paris Games – though Team GB athletes will still wear the traditional Union Jack on their official kit.
The controversy comes after the launch of England’s strip for this year’s football Euros, with an altered version of the St. George’s cross on the collar.
Critics say the Union Jack has been “defaced” by Thisaway’s rebranding efforts, though creators insist Britain’s traditional red, white and blue are “far from unique”.
But the agency, which has worked on similar high-profile sporting launches including a new badge for Premier League club Brentford, says its Team GB redesign should appeal to a “new generation of sports fans”.
Worth reading in full.
Commentators lined up to criticise the move.
Former England goalkeeper Peter Shilton told the Sun: “It feels that nothing is held sacred these days in the UK. Our national flag has been symbolic for many years and should never be changed.”
Malcom Farrow, President of the Flag Institute charity, said:
I don’t approve of our national symbol of unity being defaced.
People have every right to be upset with Team GB. They need to remember brave men fought for this flag and died while protecting it – changing it is bordering on an insult to them.
To do something like this in places like India, Greece or Turkey would have serious consequences.
Designs to commemorate special events like previous Olympics have put an approved badge in the centre and kept the flag the same. This is just a marketing gimmick.
Reform Party President Nigel Farage posted on X: “This is a step too far. Total woke madness that must be reversed.”
Former British athlete Fatima Whitbread said told GB News:
I’m absolutely disgusted to think they’ve done it. It represents our late Queen. It represents everything that embraces what’s good about our country as years have gone by.
I feel strongly about that. No way should they have just gone ahead and changed the country’s symbolic colours. It is about national pride and unity.
Red, white, and blue, it has been that for 223 years, so why change it? Why is there a need to change it just because of other countries?
Our forefathers went to war for us and fought for all the different things that we stand for now, that shouldn’t just be wiped out either. A Union Jack is what it’s all about for me – and it should be for those younger ones.
Worth reading in full.
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If a country and it’s history have to be undermined and ultimately destroyed then our Flag has to go.
The spirit of this country, the very essence of Great Britain is enshrined within the Union Jack ergo it must be destroyed. We can’t have a one world government running the country while remnants of Britishers cling mournfully to their flag.
“Build Back Better” doncha know.
They can Firk right off.
Yes exactly, hux. There’s that godawful word again: ”Inclusive”. Because didn’t we feel just so excluded for all of these decades prior to 2024? I mean, what better way to feel *included*, right? FFS! Inclusivity equates to excluding white folk, from where I’m standing.
Tenuous link here, but you know I seldom come to the table empty-handed. Look at this UN ‘climate advisor’. Yes, the ‘climate crisis’ is not just ‘manmade’ but it is ‘white man-made’. But it’s the corrupt disgraceful UN, which recently unanimously appointed that bastion of equal rights for women, Saudi Arabia, to chair a gender equality forum next year, so it shouldn’t surprise us that they install this shameless racist biatch to chat toxic garbage to Useless Idiots;
”Meet Ayisha Siddiqa, a climate adviser for the UN. She claims the “white man” and “capitalism” are responsible for bringing life to “the verge of extinction” and calls white men k*llers, looters, and abusers.
Her account is filled with hateful anti-white posts.
Apparently, it’s totally fine to be disgustingly racist against white people if you work at the @UN”
https://twitter.com/libsoftiktok/status/1775191286032523366
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Thanks Mogs
Lovely bit of womanhood that Siddiqa. Bright too.
A nice way to handle such a nasty bit of work would be to stop all payments of money taken from white people to her. That would cause her income to drop to about nothing and she’d henceforth be forced to save something more proportionate than planets.
You’re getting the German treatment here (the one Britain and the USA co-invented) because to the people who talk of European fascism and colonialism (like the American guy who keeps writing about the new WHO pandemic treaty) you’re equally in the way and equally part of the forces of evil which have to be pushed aside.
Well it does make one wonder just how many white people were in that audience actually…Something tells me a lot, so here we have another example of the nonsensical and toxic, ”white guilt” phenomena. Or basically just ‘delusional, treacherous Leftards’, as I call them. The kind that would attend a BLM protest/riot. Fully masktarded up, of course.
Exactly. Very little of this insanity is organic. The objective is the communist goal of a single identity – the identity that the state will provide for you. Build on the back of existing divisive ideologies to further the demolition of the traditional family unit. Build a blob of people who have so many different identities that there is no identity; identity becomes a characteristic like hair colour – meaningless. Your identity will be your name. Then your number. You will comply because your thoughts are the thoughts of everyone, and everyone’s thoughts are the thoughts of the state. You will be the states identity. Nothing more.
Sam Goldwyn’s quote is appropriate from 80 years ago. “Gentlemen, include me out!”
The Union already includes all within it’s shores. This ‘new’ rebranding is a from of exclusion, in the extreme.
How appropriate having that wilting white rose above the words Team GB.
Team GB = Team Gay Boys?
= Team Gender Benders?
I am sure you can come up with more.
Grandiloquent Bollocks
And another thing… by what right does the alphabet minority have the right to dictate the colours and content of our National flag? How many alphabet people are there in Great Britain? One per cent if that. Dictating to seventy million if we include all the immigrants.
Furthermore, by what right do the Olympic Association deem it within their remit to take a wrecking ball to the Union Jack? The flag and all it represents belongs to all the people of these nations and not some tiny pea-brained minority which clearly has some WEF Fifth Columnists within its ranks.
Absolutely appalling and treasonous behaviour.
But the agency […] says its Team GB redesign should appeal to a “new generation of sports fans”.
With this, the agency (SPECTRE?) means to communicate that it has absolutely no idea whether or not the new design will actually appeal to anyone but is absolutely certain that it will rub the majority of current sports fans absolutely the wrong way. Which is presumably the sole point of the exercise.
“How can we unite all the disparate folk of Britain around their national team?”
“I know! Why not antagonise everyone who cares about the nation?
You mean the ‘Far Right’, decent family type people who pay their bills, and won’t take part in turning their nation into a rancid shithole.
Everybody’s Far Right now – my take.
“For fans of all backgrounds” They’ve just lost one here.
Also has to be said here: This is an absolutely shitty design which steals the general layout of the Union Jack, splashes a blue – pink – purple colour gradient over it and fills all available spaces with seemingly random patterns introducing a lot of optic noise which seems to exist for the sake of it. Kindergartenkids using finger paint would easily come up with something of much more artistic substance because they’d be trying to paint something and not just to obscure someone else’s creation.
Outrageous!!
It reminds me of a section from the Hitchiker’s Guide, which described the Sirius Cybernetics Corporation as “a bunch of mindless jerks who shall be first against the wall come the revolution”. A copy of the Guide from the future fell through a wormhole and described them as “a bunch of mindless jerks who were first against the wall…”
For some reason, this made be think of the depressed, telepathic elevators sulking in the basement.
Our enemies are ramping up the pressure. Let them – they will be more clearly seen for what they are.
This chap nails the whole ‘DEI’ anti-white/racist scam, in my opinion;
”The best way to understand DEI is to separate the marketing pitch—which, I agree, is attractive—from the reality of DEI in practice. Here is how I see it:
1. Diversity: We agree that it is important for people of all backgrounds to be treated fairly. But “diversity” in the political sense means treating individuals as a representation of their group identity, sorting them into a hierarchy based on the “oppressor-oppressed” dynamic, and then discriminating for or against certain groups on that basis. In practice, it means putting identity above merit, rewarding and punishing individuals based on their ancestry and, increasingly, their political ideology. In academia, for example, “diversity statements” are used to measure conformity to left-wing racial theories.
2. Equity: We agree that we should maximize opportunity for all. But “equity” is a political ideology that is distinct from, and contradictory to, “equality.” In the highest sense, equality means that the state should treat individuals impartially, as in “equality under law,” while recognizing that individuals have different talents, desires, and motivations, which will inevitably lead to inequalities. In a sense, you cannot have equality without inequality—they are two sides of the same coin. “Equity,” on the other hand, treats all inequality as illegitimate and attempts to force group equalization, or “equality of outcomes,” through redistribution of wealth and property. This is a key tenet of critical race theory.
3. Inclusion: We agree that institutions should have constructive, creative environments. But in practice, “inclusion” is a code word for a distinct, left-wing orthodoxy and is used to suppress disfavored groups and opinions. At many universities, DEI administrators publish speech codes in the name of “inclusion” that restrict the range of discourse and speech on campus. Additionally, the “inclusion” principle is never extended to supposed “oppressor” groups, such as whites, men, and Christians—instead, it becomes a form of exclusion. We can see this in the real world with many institutions implementing “hate,” “bias,” and “safe space” policies, which, in practice, are used to silence dissent and, especially, conservative speech.
This is not speculation. I have substantiated all of these claims with dozens of investigative reports on DEI bureaucracies in universities, schools, and corporations. It is, in fact, much worse in the particular than in the general dynamics I am describing above.”
https://twitter.com/realchrisrufo/status/1774891216737538166
Great comment
From where I am in France, I simply cannot imagine French men and women of any background standing by if their flag was debased in this way. Or Marianne being portrayed as anything other than a white woman. Hell would freeze over first. Too right, too. And it’s not because they’re racist. They aren’t. They actually care. Common courtesy exists here.
I ain’t patrotic. Too anarchic for that. But just because:
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The perceived level of personal threat needs to be increased among those who are intent on destroying our country.
People from all corners of the globe come here to live and work. They obviously come here for a better life and when you ask them “Where do you come from”? they will often get offended and adamantly state “I am British”. —–OK that is great you are all British. So why then are culture warriors fiddling about with the British flag talking about trying to be “inclusive” and other such woke language? ——-There is clearly no need for this absurd idea that our flag may offend people from other parts of the world, since they all say they are British when it suits them. —–STOP IT.
Another Bud-Lite fiasco. They never learn.
They know exactly what they are doing. The thick ones are our unconcerned British (for the moment) brethren.
No other country would allow its National Flag to be disrespected and abused in this way.
Why do we?
The government of the state of Berlin (SPD – Left- Greens) has banned display of the German flag by the police during the upcomfing Euros because of “state neutrality”. And the present chancer (Olaf Scholz¹) is on record for referring to marches where people were carrying placards with stuff like “Against nation, state and capitalism!” written on them a fine demonstration of comittment to democractic values.
¹ Most famous for getting out of an anti-corruption and tax fraud hearing by declaring that he really couldn’t remember anything about the events in question.