A growing boycott of Bud Light over its partnership with a transgender influencer has hurt sales at parent group AB InBev. The Telegraph has more.
AB InBev, which owns Bud Light, Stella Artois, Budweiser and Corona, said on Thursday that sales to retailers in the U.S. fell by 17.4% in the last quarter of 2023, which it blamed primarily on the decline of Bud Light.
The slump is deeper than the 16.6% fall seen in the third quarter of last year and means AB InBev has now suffered three consecutive quarters of double-digit percentage sales falls in the U.S.
AB InBev sold 19.7m hectolitres of beer in the U.S. in the final three months of 2023, compared to 23.4m in the same period of 2022, a decline amounting to roughly 651m pints. Revenues in North America fell 9.5%.
Formerly the U.S.’s best selling beer brand, Bud Light angered American conservatives last year after a marketing tie-up with transgender influencer Dylan Mulvaney in April.
Bud Light sent the 26 year-old a personalised beer can to celebrate [his] first year since transitioning gender.
It sparked boycotts from the political Right, who accused the brewer of pursuing a Left-wing agenda. Rapper Kid Rock filmed himself shooting a pack of Bud Light beers with an assault rifle, while former Republican presidential hopeful Ron DeSantis accused AB InBev of associating with “radical social ideologies”.
The brewer also faced backlash from human rights groups on the Left, who criticised the company for not defending or supporting [Mr.] Mulvaney after the marketing stunt.
[Mr.] Mulvaney said [he] faced transphobia and abuse following the partnership and felt abandoned by AB InBev.
Go woke, go broke…
Worth reading in full.
To join in with the discussion please make a donation to The Daily Sceptic.
Profanity and abuse will be removed and may lead to a permanent ban.
Couldn’t care less about Mulvaney or bud light, weak fizzy pi££ the lot of it!
Same, however this ”transphobic” guy avoiding the stairs made me laugh. Cue dramatic music, lol;
https://twitter.com/dom_lucre/status/1763604312846975417
Er. How do we know he was transphobic? He could have been lesbian-phobic, gay-phobic or any of the other letter salad things-phobic. Or maybe he just disapproves of the whole pile of bullshit. Or maybe he was showing off to his boyfriend.
(Updated to add I admit. I didn’t have the sound on…)
He could even be bathmophobic (phobia of steps).
I had no idea such a thing existed. It definitely emphasises that a -phobia is an irrational fear of something. So many phobias are not irrational at all.
I would totally have taken the wall. Less upper body strength required, but less comedy value as a result, I guess. I think that clip is symbolic of the struggle we all face in navigating every day life around this rainbowtastic, woketard garbage, LOL..
I would have avoided the building if that’s their attitude to the majority of people
What? Mulvaney?
Yes
Most of AB’s brands are weak fizzy pi££ and have always been.. I wouldn’t drink them or anything that came out of ABs no matter how many rounds Kid Rock or whoever fired. Michelob was one I tried ” the beer that made Milwaukee famous ” ” I din’t know Milwaukee was famous ?” was the usual retort.
However other beers in US have improved almost to Canadian craft standard although a couiple of good ones have been absorbed by AB See
https://www.anheuser-busch.com/brands
As a member of CAMRA, that looks like good news!
Ditto.
Kid Rock continued to sell Bud Light in his bar and I believe has now called for an end to the boycott.
Who is Kid Rock?
I think he shot some cans with his little gun
And he got jabbed but apparently regrets it and refused to play anywhere with mandates etc. so a little tick from me.
Mr Pamela Anderson
I don’t give a damn for these woke weirdos and their commercial supporters. I hope Bud management are sacked en masse. Go woke and peddle strange homosexual ideas and spend time telling us that normal human families are no longer your thing, and you will suffer the vengeful wrath of normal people.
Sorry DS but you have confused me. This Mulvaney person is either a man or a woman. Which is it? Don’t use weirdo made up words like “transgender” as they mean very little to me.
I think transgender is an understandable concept. It’s a man pretending to be a woman and thinking he’s behaving like one (or vice-versa).
Is a transgender person a man or a woman?
Gender is really just for grammar imo. There are either two genders which are immutable so just a synonym for sex or there are an infinite number in which case the word is meaningless
I think it’s quite simple really :). All a man has to do to become a woman is behave like these example women:
Naomi Campbell
Martina Navratilova
Jo Brand
Margaret Thatcher
Diane Abbott
Stormy Daniels
Tessa Sanderson
Kylie Minogue
Marie Curie
Britney Spears
(and quite a few more)
He will then have achieved his goal.
Lol. I still don’t think anyone really believes men can become women, aside from a tiny number of true nutjobs. Others just say they do. Next time a bloke tells you he thinks men can become women, ask him which of these men who claim to be women he would marry, shag or snog. Same vice-versa – ask a woman whether she’d marry a chick with dick.
Men in frocks only work successfully on the stage at Christmas.
Hey! Don’t forget the Principal Boy!
(Link provided for our friends who have no idea about pantomime.)
Many companies like Budweiser who continue to support fringe nonsense will be treated accordingly by the consumer. Budlite is not alone.
More Marxist infultration aimed at destroying the family unit falling apart.
Jesus wept … Kid Rock .. a Rapper ….. good grief aren’t these journalists crap