A growing boycott of Bud Light over its partnership with a transgender influencer has hurt sales at parent group AB InBev. The Telegraph has more.
AB InBev, which owns Bud Light, Stella Artois, Budweiser and Corona, said on Thursday that sales to retailers in the U.S. fell by 17.4% in the last quarter of 2023, which it blamed primarily on the decline of Bud Light.
The slump is deeper than the 16.6% fall seen in the third quarter of last year and means AB InBev has now suffered three consecutive quarters of double-digit percentage sales falls in the U.S.
AB InBev sold 19.7m hectolitres of beer in the U.S. in the final three months of 2023, compared to 23.4m in the same period of 2022, a decline amounting to roughly 651m pints. Revenues in North America fell 9.5%.
Formerly the U.S.’s best selling beer brand, Bud Light angered American conservatives last year after a marketing tie-up with transgender influencer Dylan Mulvaney in April.
Bud Light sent the 26 year-old a personalised beer can to celebrate [his] first year since transitioning gender.
It sparked boycotts from the political Right, who accused the brewer of pursuing a Left-wing agenda. Rapper Kid Rock filmed himself shooting a pack of Bud Light beers with an assault rifle, while former Republican presidential hopeful Ron DeSantis accused AB InBev of associating with “radical social ideologies”.
The brewer also faced backlash from human rights groups on the Left, who criticised the company for not defending or supporting [Mr.] Mulvaney after the marketing stunt.
[Mr.] Mulvaney said [he] faced transphobia and abuse following the partnership and felt abandoned by AB InBev.
Go woke, go broke…
Worth reading in full.
To join in with the discussion please make a donation to The Daily Sceptic.
Profanity and abuse will be removed and may lead to a permanent ban.
OK, Watson and Abrahamovitch, what have you personally done since February 2020 to try to fight the fear-mongering and hysteria that allows the regime to get away with these impositions?
With a few very honourable exceptions, industry and business have done nothing to resist, but plenty of whining about getting taxpayer subsidies for themselves. If you’re among the aforementioned noble exceptions, fine, but otherwise, go put some money and influence behind campaigns resisting the fearmongering, and have some words in politicians’ ears about how you’ll support their rivals if they don’t back off.
Luke Johnson, Hugh Osmond and to an extent Tim Martin. Can’t think of anyone else, though I expect there are a few more, but not many.
Grind will be Ground Down. Sorry.
Agreed…I said this last year….last year for goodness sake…… I’m doing my bit, if you want me in your pub, do yours. Do what the Co-Op did, if they make masks mandatory in pubs don’t enforce it…..if they want QR codes, don’t enforce it, same with vax pass…put your heads on the block like the rest of us and stand up and fight. If you don’t you’re going out of business anyway…I will never use a ‘pass’ of any kind for a pint, it’s cheaper to go to the supermarket, and I can drink in my jammies!
Stories about pubs closing are sad indication of the symptoms but not the cause. This site needs to step up on the causes and stop pretending it’s some bumbling idiots being overly cautious. What is happening is deliberate and evil. They push until they hit protest, then push some more stupid rules, then stop for a while and now are pushing again. Wake up. This is disproportionate bullshit. Enough. Take action yourselves, no white-knight is coming to help, do not comply with any of it, no masks, no showing your jab status if you’ve been jabbed, no taking tests to get into places. Enough. Do not consent to this system of coercive control. Look where we’ve come from to where we are now. And for what? Is it proportionate? No, it’s not. It’s got to stop, now! Toby you’ve done a great job in setting this site up but events risk overwhelming the original purpose.
https://www.youtube.com/watch?v=fL00v2YjWKI
As Boris says the jabs don’t stop you catching it and don’t stop you spreading it.
If a venue requires testing then EVERYONE needs to be tested the vaxpass is pointless.
Wonder why no journalist has not asked him this obvious question?
I would love to believe this but unfortunately it is not. Every country is moving in lockstep and the evil is in the smartphone. Show me a society that bans QR codes and I will believe this is a cock-up, until then it is evil.
I work as a family photographer for Americans on vacation. As you can imagine with restrictions on travel, lollipop rules and things to do when in London and enjoy time with loved ones (especially when they can go to Florida) has cut my earnings off dramatically.
Even the coffee shops, bars and restaurants families would regularly visit aren’t the same anymore. The staff have changed, nobody knows each other by name. Funny, as when Brexit began my trade actually went up, it was the coof that killed 90% of the foot-flow in Westminster and 80% around Tower Bridge.
Good time to buy commercial real estate I guess if you know what I mean. Especially when interest rates are so low. It times nicely with excessive money printing and higher ups access to free/cheap money.
PS. The Stafford Hotel, Claridges, The Connaught and The Ritz will be fine as they don’t need to make money to stay open. They are trophy assets for Middle Eastern Investment vehicles on behalf of the Royal families.
Middle Eastern and Oriental. The Yuan buys you a lot these days, and with containers coming into the UK full and going back empty, on what else are they going to spend all the money we send them? Not goods and services, that’s for sure.
It isn’t only pubs.
Don’t forget us folks, training companies who deliver face to face training.
Zoom sessions are no substitute for personal interaction. As the lead in training the defence industry in the management of large, complex project lifecycles we haven’t worked since February 2020. This evil policy has killed our business that took 20 years to build up.
When we’re gone, we’re gone, and we’ll take our wisdom and experience with us.
And by the way, WFH is a con. Used in an isolated and exceptional manner it can work, but must not become the norm, a skiver’s charter.
One of the many things the technocrats want to do is to prevent you from meeting other people in order to stop you plotting against them and their fascist schemes, technocracy is in effect digital slavery.
The police and crimes bill will prevent you from doing this in protests (effectively making them illegal – except for global warming protests of course). The online harms bill will prevent ‘virtual’ meetings in sites such as this, and killing the hospitality industry will prevent you from meeting like minded people down the pub. It is all part of the plan.
Later on they will introduce stringent travel restrictions (again in the name of preventing man made global warming) which will prevent you travelling more than a few miles from your designated place of residence and further restrict the possibility of human contact and spread of information contrary to the agenda.
Sir Kneel Starmer is a fully paid up member of the technocrats club and therefore probably public enemy #1, Bojo isn’t quite sure what he is except a tool for others to easily manipulate (or perhaps just a tool).
The net tightens but still the fish swim round in circles.
Are there any pub calendars for 2022 where they show everyone inside standing up wearing face masks, and everyone seated not wearing a face mask, in the interest of preventing the spread of a highly contagious virus during a pandemic?
https://www.rosecalendars.co.uk/olde-worlde-inns-calendar
Didn’t most office work outside London get farmed out to out of town office parks? Do shop workers not eat lunch or can they not afford to eat out?
All going as planned, then?