Aston Martin’s Chairman has admitted that drivers don’t want electric cars as the company delays the launch of its first electric car until at least 2026. The Telegraph has the story.
Aston Martin has delayed the launch of its first electric car as the luxury marque’s Chairman admitted that drivers still want “the sports car smell, feel and noise” of a petrol engine.
The luxury car maker had originally aimed to launch an electric four-wheel drive grand tourer as soon as next year but will now hold off until 2026.
Lawrence Stroll, Aston’s Executive Chairman and biggest shareholder, blamed weak demand for higher-priced battery electric vehicles (BEVs) for the delay.
The Canadian billionaire said: “All our [BEV] technologies are in place… Everything is in place.
“The only thing that isn’t in place is the consumer demand at this early stage.”
Mr. Stroll added that drivers outside of cities still wanted the experience of driving a petrol-powered sports car.
He said: “What we are feeling is there are people that still want some electrification to drive around the city for five, or 10, or 15 miles but still have the sports car smell and feel and noise when you get onto the auto routes.”
Aston Martin will use hybrid cars, which use both battery and internal combustion motors, as a “bridge” to fully-electric models for now, Mr. Stroll said.
The company has already launched its first plug-in hybrid supercar, the Valhalla (pictured), and has announced plans to launch plug-in versions of the Vantage, DB12, DBS and DBX models as well.
Mr. Stroll is the latest car executive to express caution about the speed of the switch to EVs amid a slowdown in sales.
Government rules mandate that 22% of all new car sales this year must be fully electric, rising to 80% by 2030. Manufacturers risk fines if they fail to hit the targets.
However, consumers have baulked at high prices and a lack of charging infrastructure.
Sir Jim Ratcliffe, the billionaire behind Ineos who has developed his own four-wheel drive vehicles, last week warned BEVs are being “forced down the consumer’s throat”.
Mercedes has also insisted it will keep making internal combustion engine cars “well into [the] next decade” amid slow consumer uptake.
Worth reading in full.
Meanwhile, the New York Times reports that Apple has pulled the plug on its self-driving electric car project after 10 years’ development, while CNN has a feature on why the EV market became a “major disappointment”.
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