Another vegan restaurant chain has gone to the wall as The Vurger Co announced this week it is shutting all its stores. Seems the plant-based bubble has well and truly burst. The Mail has the story.
The British fast-food chain, The Vurger Co, which used ingredients such as tempeh, soya and Beyond Meat to make its creations, confirmed it had permanently closed its doors on Thursday.
It joins the likes of Veggie Pret, with Pret A Manger announcing earlier this month that its last three vegetarian-only stores would be converted into standard outlets that sold meat.
Elsewhere, Neat Burger, backed by Leonardo DiCaprio and Lewis Hamilton, closed half of its London sites in December while a vegan restaurant in Cheshire has been forced to start serving meat because it has too few vegan customers.
With three stores located in Manchester, Shoreditch and Brighton, administrators had been appointed at the The Vurger Co after it narrowly avoided collapse in July 2023.
The burger chain, which started out as a stall in Tottenham in 2016, took to both Facebook and Instagram to announce its closure to devastated fans.
The statement read: “To all our loyal customers and supporters, it is with the most incredible sadness that we have to tell you today that we have decided to close the doors to The Vurger Co restaurants for the last time.
“We’ve been building this community since 2016, and we still have people who have eaten our very first burger still following along today. We hope we made a lasting positive impact in your lives for years to come.”
Worth reading in full.
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