In the latest sign that plant-based dining is going out of favour, a vegan restaurant in Cheshire has introduced meat to the menu to prevent customers from walking out. The Times has the story.
Plant-based restaurants are putting meat back on the menu as a growing number of Britons are turning off tofu and leaving behind the Veganuary trend.
In the latest sign that plant-based dining is in decline, a vegan restaurant in Cheshire has been forced to introduce meat options to prevent customers from walking out.
Adonis Norouznia, the owner of Nomas Gastrobar, said the restaurant had begun offering meat in order to attract more customers.
“I feed my family from this business; if I’m not making money ,what am I going to do? I would rather change something on my menu to be able to stay open,” Norouznia, who is vegan, said.
The restaurant is based in Macclesfield, Cheshire, where competition for customers is fierce with perhaps a dozen other cafés, pubs and restaurants located on the same street.
Norouznia estimated that by remaining a vegan restaurant he was appealing to just 5% of his potential customers and he had seen diners walk out after noticing that he sold only plant-based food.
“If four people come in, maybe one of them is vegan and the other does not mind eating something vegan but the rest don’t want to eat something that is not meat and then they just walk out,” he said.
“We knew that was going to happen but we did not know that it would be such a high level.”
Norouznia said including meat on the menu was the “last option” after a range of other efforts to boost sales, including holding the prices of drinks the same for three years and offering discounts on food.
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