Sadiq Khan has launched a helpful new campaign showing us how male banter about women’s football inevitably leads to rape and murder.
The good news is, these horrific crimes can be averted by one of your mates saying “Maaate”, thus stopping you in your tracks before your critique of female pundits degenerates into genocide.
Confused? Well, to quote Yoda, you will be.
Khan yesterday released an interactive video consisting of a poorly scripted and laughably wooden scene wherein a few lads are hanging out, playing FIFA, and, of course, saying misogynist things.
If your friend’s language or behaviour was crossing a line, would you know how to step in?
— Mayor of London (@MayorofLondon) July 21, 2023
My new campaign, Say #Maaate to a Mate, is a single word to stop misogynistic language in its tracks.
Get involvedhttps://t.co/cQzpAAeZeG pic.twitter.com/FUYMz9MTds
Well, more precisely the white guy says the awful things, because of his inherent evil, while his non-white mates shake their heads in feminist dismay.
We are given the opportunity to click a button labelled “MAAATE”, thus ending the horror of a white man saying women aren’t good at football. If you click at the very first off colour remark, the video ends and text appears onscreen saying “Good work, you stepped in immediately”. Yay. You just ended toxic masculinity, and women are now safe.
However, if you let the whole video play out, eventually a dark synth drone sound starts to build, and finally the (evil) white bloke chastises you for not stopping him earlier. He turns to the camera and says (you guessed it) “Maaate”.
It is one of the worst things I have ever seen. Possibly the absolute worst. It’s shocking that it actually got made. Someone should have stepped in and said “Maaate” the second it was proposed.
One of the many absurd parts is where the bad naughty white man criticises women’s football (which another one of the men inexplicably calls “soccer”, as if the ad was written by an American AI program), and is quickly informed by one of his cuck friends that the Women’s Euros was actually “pretty decent”. This confirms my claim that one is scarcely allowed to criticise women’s football in our current climate, and in Khan’s London it’s not clear that it is even legal to do so.
The text underneath the video offers further anti-male rhetoric. Under the heading “What is misogyny?” we are given a list of 10 bullet points. The final one is:
“Controlling, confident and self-centred behaviour, as well as competitive.”
Really? Being confident and competitive is now misogyny? Aren’t these just healthy traits of any functioning male? Still, I suppose they were struggling to round it up to 10.
You’ll also note that the sentence is barely coherent. Presumably because this is low IQ garbage pumped out by useful morons.
Under the heading “What are some common inappropriate phrases to challenge?” we learn that “Boys will be boys” is off the menu, as is “My ex-girlfriend is crazy”. Which begs the obvious question: what if your ex girlfriend genuinely was a crazy ass hoe? In Khan’s new hellscape, such language is condemned as a “tired stereotype”.
In an even weirder twist to this already very weird turn of events, comedian Romesh Ranganathan has teamed up with Khan on his propaganda campaign, and recorded a strange simulacrum of a stand-up comedy set to promote the message.
On a stage with a microphone and a live audience, Romesh delivers a stilted lecture (and could it be any other way?) urging us to interrupt our mates with the non-word “Maaate” whenever they stray off course by criticising women’s football, or objecting to their wife having sex with her boyfriend (I’m paraphrasing).
This presents a slight problem for me. My list of comedians I despise is longer than Khan’s list of banned phrases, but Romesh has always been perfectly nice to me. Still, in the interests of journalistic integrity, it has to be said that this fake stand-up set is one of the most disturbing atrocities ever visited upon the western world.
Clearly, you can’t turn a crude public safety campaign into stand-up comedy. All it does is further emphasise the inhuman behaviourism of the original advert.
Which is what this all is, by the way. Much like the dreaded ‘Nudge Unit’, so appallingly exploited during the Covid era, the text under the original ‘Maaate’ video assures us:
“Say maaate to a mate has been developed in conjunction with behavioural scientists following in-depth research with men in London of different ages and backgrounds and in a variety of different settings.”
I suppose it’s nice of them to tell us how we’re being manipulated.
Being generous, all this has perhaps been generated by an attempt to address genuinely evil behaviour from a very small number of men. As the Independent explicitly states in its piece about the bizarre campaign: “Since the murder of Sarah Everard by police officer Wayne Couzens in 2021, the Mayor has faced scrutiny about women’s trust in the police and their safety in the city.”
But the idea that this ridiculous interactive video will stop a single woman being assaulted is of course absurd.
These crimes are not being committed by football lads who take their banter a bit too far, and many internet wags have taken to Twitter to point out the more fruitful demographic avenues Khan might pursue in the goal of eradicating abuse against women.
The whole campaign exists in the context of our feminised culture that sees masculinity itself as the original sin. Confidence and competitiveness are to be somehow stamped out of men, via embarrassing videos and hectoring press releases (though the exact same traits are, oddly, to be celebrated in women). And, as is so often the case now, innocent people bear the brunt of the demeaning harassment, while the actual criminals sit back and laugh.
This phenomenon has prompted many to say we have reached a state of ‘anarcho-tyranny’ (“a system of government that fails to enforce or adjudicate protection to its citizens while simultaneously persecuting innocent conduct”). For example, a Just Stop Oil ‘protest’ is given special treatment by the police, while the working man trying to move them out of his way gets tackled to the ground, and the sane person looks on with a pure and absolutely justified rage.
Khan’s campaign creates a similar feeling of disgust deep in the gut. Not for the alleged villain of the piece, but for Khan himself, and the entire mindset behind the misguided project.
Most men are not criminals, and would never dream of hurting a woman, despite their perfectly healthy male banter. Yet Khan’s campaign tells men they are inherently evil, and must be kept strictly in line by fake friends turned informants, who piously police one’s every joke. It will achieve absolutely nothing, except further demoralising the population, and wasting what is presumably taxpayers’ money.
While the liberal elite clutch their pearls about Andrew Tate, pathetic nonsense like the ‘Maaate’ campaign only makes Tate grow stronger. Any young man watching Khan’s ultra-cringe video will have an overwhelming urge to go out and buy a Bugatti, whilst smoking a large cigar and theorising about the ‘Matrix’.
Anything to avoid the creepy, Soviet, emasculating dystopia promulgated by London’s worst ever mayor.
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“It will achieve absolutely nothing, except further demoralising the population, and wasting what is presumably taxpayers’ money.”
There’s the crux. As the plebs get demoralised and their finances go down the toilet, the permanent scum on top of the technocracy gain power and wealth.
Yes and no…I don’t doubt that is part of the intention, but I won’t take any notice..and neither will millions of others. The problem is a lot of the time the media, any media, just report stories that, in truth, are totally uninteresting and irrelevant to most people…
I would humbly suggest that if you asked ten people walking down the road about anything the media writes about..they wouldn’t have a clue..or care..or be interested….
I’m still trying to work out whether knowledge is power…or ignorance is bliss!! LOL!
A little knowledge is a dangerous thing – therefore stay ignorant or inquire deeply. But Ecclesiastes shows how wisdom is always better than folly, so knowledge is the way to go!
Apart from the fact that the Bible is clear that knowledge and wisdom are completely different matters… I’d rather be wise than knowledgeable, for sure.
Given that the bible (like all religious texts) is fiction, as opposed to fact, I’m not sure that it’s relevant here.
I suppose you could make a case that the Bible is demonstrably historically inaccurate, but that doesn’t seem to me to be the point. I’m not religious, by the way. Do you think God is “fiction, as opposed to fact”? Isn’t the point of religious belief just that – it’s belief. It is concerned with things that are intrinsically un-knowable.
There is not a shred of evidence for the existence of a single one of the thousands of “gods” (and “goddesses”) created by Homo Sapiens over the last few millennia. On that basis, they all remain fictional, and the preserve of the delusional
So you say. You cannot “know” that God does not exist, just as you cannot “know” that He does. It’s a question of faith.
The Bible may or may not be fiction, but that doesn’t mean it does not or cannot contain truth. The influence, good and bad arguably, that it has had on the history of our species and on billions of individuals within it is not “fiction”.
Folk tales passed down by the oral tradition are often based in reality, and form the bulk of religious texts – some will have been added later by the powerful to control the weak. Illiteracy breeds gullibility
The exception appears to be the queer’un, which is exclusively a commentary on the demented ramblings of an insane seventh century Bedouin paedophile slave trader.
In the absence of evidence, there remain no “gods”.
Have a nice day, little man.
Queer’un – a brilliant version of Mahound’s propaganda masterwork.
I’ll borrow that, if I may.
A great deal of the bible is historical and factual as archaeologists continue to demonstrate. Having been constructed by partisan religionists is but a small matter.
If you are defining “existence” in terms of dimensions we understand (time, space, matter) and can observe or measure scientifically, you are missing the point, I would suggest.
Can we have one for misandry now please.? Perhaps we could use ‘Baaabe’..?
Exactly.
…or one for irritating numbskulls like Khan..twaaat!?
Kaaahnt
Indeed Neil. Everything is wrong with this campaign – clearly it’s only heterosexual white males who are abusive to women – I think there’s plenty of evidence to show this is not the case. I also get a sense from this campaign that being a heterosexual white male is now considered akin to a predatory murdering rapist – so unjust.
I wonder if this campaign will make it even harder for white men to get support if they have been or still are being abused. A neighbours wife stabbed him in the arm and and leg. Another white male friend was verbally abused and punched by his wife for years. And sons can experience physical, emotional and sexual abuse from their mothers.
And finally it feels to encourage a view of women as sweet, little, weak, passive creatures who couldn’t possible have agency or look after themselves.
…LOL..but this is where the nonsense catches up with them isn’t it?
According to Mr Khan, there aren’t any ‘women’..
It’s only a month or so ago that Khan was telling staff not to say ‘ dated medicalised words, like man and woman…’ maaate!
https://www.thesun.co.uk/news/politics/22672251/sadiq-khans-staff-banned-men-women/
And why is it young, obviously working class boys? What elitist crap..doesn’t he think rich people watch football or talk about the opposite…’dated medicalised’…non binary…’people affected by period poverty’ thingummyjigs!!!
Good point…LOL!
hahaha
….once you start down these crack-pot routes, you soon find yourself contradicting what you said the week before….and the conversation would have to start with a comment about women..but then be interrupted for half an hour..so they can discuss what a woman is!!
Think how very different things could have been, and just how many young women would have been saved from suffering horrendous sexual abuse and rape if Khan’s comedic initiative had been in place a few years earlier – and just one of the South Asian grooming gang members in Rotherham, Newcastle, Keighley, Rochdale, Peterborough, Oxford, Aylesbury and Bristol (to name just a few) had bothered to say MAAATE!!!
Think how many thousand young girls and women could have been saved from serious abuse if just one of the grooming gang members in Rotherham, Newcastle, Keighley, Rochdale, Peterborough, Oxford, Aylesbury or Bristol had bothered to say MAAATE.
The moron Khan doesn’t believe those places exist……….
I’ve been following this site for a while, and, although the comments are nearly always interesting, I’m always surprised that nobody seems to make any connection between the breakdown of Western society and the emasculation of Western society. The latter being driven by a decades-long feminist campaign to destroy masculinity, trivialise men and distort history. Isn’t this the single biggest issue we must tackle, from which almost all of today’s problems are rooted?
Well done Nick for being one of a very small minority willing to speak the unmentionable.
We talk about it a lot….it’s only last week I said that the lack of male role models, particularly school teachers is a problem….…..and has been for a long time …….
..but women like me don’t agree that traditional feminists, such as myself, have done to men what you suggest…
In the same way that I don’t blame all men for the current daily attacks against real women….and the current crop of trans-males..and the whole circus that goes with it…
You mean ‘radical feminism’..which is not vaguely organic, but very much a political construct…..and involves many of the usual suspects, both men, women and corporations…Governments and education and medicine….who now run the (also completely political) LGBTQ+ bandwagon….
….and which is as far away from what I and every woman I know thinks of as feminism….as it’s a complete distortion and removal away of the reasonable suggestion that women be treated equally and fairly…which doesn’t or shouldn’t emasculate anyone….
It’s not long ago that I posted the Andrew Tate, Tucker Carlson interview..where Tate makes some interesting observations….it can be found on YouTube…
I acknowledge that there’s a range of feminism, but I respectfully disagree with the premise that’s it’s still ok to proudly proclaim yourself a feminist of any type. All forms of feminism are about promoting women’s issues above men’s. Like all religions, it’s incredibly divisive, but this one pits one half of humankind against another. Why not call yourself a humanist and promote the addressing of issues of both sexes? Or call yourself nothing at all and just quietly get on with what you believe to be morally right? I’m afraid that by calling yourself a feminist you are prolonging the war on men and masculinity and are, therefore, supporting the agenda to emasculate society.
Great post, gums. You said it more eloquently than me. Plus I can’t be arsed being a broken record on this topic. Be mindful though, I know exactly who this poster is, it doesn’t matter how he wishes to reinvent himself. Guess I’m not as dim-witted as he obviously thinks. Click on his name and you’ll see he only has his account from today and this article is the first he chooses to post on? A bit suss don’t you think? Somebody reeeaally wants to lay the blame for all the ills of society at the feet of women/feminists because he clearly has issues with females and feels threatened. Remind you of anyone? I think there’s only one ”broken record” around here!
<Yawn>
You ok love?
Think how many young women would have been saved had this initiative been in place years ago and just one gang member in Rotherham, Newcastle, Rochdale, Keighley, Peterborough, Oxford, Aylesbury or Bristol had bothered to say MAAATE!
If only someone in Rotherham and Oxford etc had been bothered to say ‘MAAATE’
If only someone in one of the many UK towns and cities where young women were passed around like meat had been bothered to say MAAATE!
Yes that’s true….faced with the reality of what it really means it’s clear that simple act would have solved it all….!!
..if it’s not obvious, I agree….I’m being sarcastic..LOL!
Romesh a comedian? He should be had up under the trade descriptions act. As Bob Monkhouse said, “People laughed when I told them I wanted to become a comedian. Well, they’re not laughing now.”
Someone needs to take Khan to one side and whisper, “Maaate, why are you such a Jeremy?”
To be fair, the wonky eyed twot is marginally funnier than the bread roll loving Nish Kumar.
Damned with faint praise there. Nice one LTM.
And I wonder where the words ho and byitch came from. Certainly not from the Anglo Saxon world.
Can we file this under ”most pointless waste of time and money that will be completely ineffectual”, and just have done? Great article by Nick and I agree with him, everybody will just ignore this and it makes Khan look like even more of a pint-sized tw*t, if that’s even humanly possible. Hopefully Nick is being tongue in cheek when he mentions the vile scumbag that is Tate. I disagree that some lame and pointless incentive that everyone will ridicule is going to make a misogynistic, sex-trafficking, self-confessed pimp ”stronger”. And if you’re at all on the fence about him here’s a 23min video, and you don’t even have to watch it all to get the gist. The guy’s so egotistical he literally admits to everything and earns the definition of ”human trafficker” with flying colours.
https://www.youtube.com/watch?app=desktop&v=SZ4gURWrlk4&ab_channel=DarkPurplePill
Ineffectual? Depends if the intention is to reduce the kind of behaviour that is of concern or whether it’s to cement other ideas into people’s heads. My money is on the latter.
So no, we cannot “have done” because the Mayor of London has no business spending taxpayers’ money on telling them how to behave. IMO no state funded entity should employ tactics like this, or employ a “nudge unit” either directly or at arms’ length.
He is there to make the trains run on time. That’s it.
Has Khan made a video yet about gang-rape and grooming by predominantly Pakistani-heritage males – or FGM, which is carried out predominently by Muslims from Africa?
I bet the answer to that is NO. Only white males deserve a film about their “laddish” behaviour.
Well Khan has stated he wants more migrants to come to London so do you think the little hypocrite will be extending this garbage campaign to his fellow Muslim ‘brothers’? Or do they get a free pass when it comes to misogyny and sexual harassment?
He decides what is acceptable in what he sees as his personal caliphate.
I would say that denying a woman her right to be ‘a woman’ by trying to make the definition of what she is almost a taboo subject is one of the most heinous acts against women there is. This, to me, feels like another virtue signalling experiment and appeal to voters (obvs) gone hysterically wrong by a very unpopular little man. Is this really an issue even? Do ‘blokes’ really hang around together in bars and pubs having a go at women’s football? Or saying things like ‘she’s asking for it in that skirt’? It’s almost cartoonish in its weak and false characterisations of men – white working class men it seems – as this stupid and misogynistic.
Every time I think Khan can not get any worse, he exceeds himself and sets a new low. Who votes for him and why?
I know a lot of middle class metropolitan liberals based in London who will always vote Labour in every election because Labour is the “nice” party, and “socialism” is all about “being kind”. It’s possible they are not all that keen on Khan personally, but plenty of people voted Tory without having much time for Johnson.
Only Fat Doris’s constituents voted for Fat Doris …. the rest of us voted for policies.
Well, yes, I suppose my analogy is not completely sound but I think the general point that people vote for policies and parties more than personalities still stands. I don’t discuss politics much with most of my London based acquaintances any more since they up up comparing me to Hitler and it’s like talking to infants – I just don’t have the energy. But for a laugh if I remember I will ask what they think of Khan.
And, lets not forget the vast majority of other serious offences plaguing Sadicks London that isnt mentioned in this latest patronising guff!
Maaate!
Hmm, women’s elite sport? Is that the same women’s elite sport that has been destroyed by the LGBTQALPHABETSOUP specifically T community who think it’s only fair for men to dress up in women’s sports kit and compete in strength and endurance sports against women because they were 10th rate also rans in the men’s event, and because they can. My late mother was glued to Wimbledon fortnight every July. But only the men’s game. I asked her once why she didn’t the women’s game and her answer was ‘because it’s boring’. I imagine if you are a man that kind of comment would be classed as hate speech, and at the very least would draw the newly minted accusation “maaate” and maybe a visit from a rainbow bedecked plod to “check your thinking.” And the new catch phrase, now that I think about, it has a certain similarity to the sheep like baaah…
The reason I never watched the women’s finals ( or any of it tbh ) at Wimbledon is because of the ridiculous sound effects. I just found it seriously irritating and off-putting. Sharapova was the worst but I think many of them did it. It was always about the men’s for me.
Yes, Meg Ryan has a lot to answer for…
Orgasm, or large bowel movement are the two categories they fall into. Watched on point this year, a rally of about a dozen shots. That was plenty..
This is sad. There’s a fascinating (to me) YouTube channel run by a Brummy bloke who trains horses with behavioural problems. And it’s all based on leadership, parenting, boundary setting and reward. It’s wholesome and heart warming viewing, One of the very endearing things he says to previously out of control horses when they have performed well is….maaate, in a West Midlands accent. Sadiq Khan has spoiled that now. Thanks Sadiq.
Is it Aynoch or Ayli?
Remember this piece of woke racist misandry?
https://www.youtube.com/watch?v=UYaY2Kb_PKI
Gillette’s ‘We believe: the best men can be’ razors commercial takes on toxic masculinity
That went well, didn’t it?
Yes I haven’t bought a single Gillette product since. And I try to minimise my Proctor & Gamble purchases.
Maaate – phonetically is ‘maaaht’ not ‘maaayt’.
Didn’t it used to be ‘wassuuuuup’?
’She’s…. skirt…’ Gasp! Misgendering alert!
Because misandry is a great cure for misogyny (which is greatly exaggerated by the identitarian left in the first place!) As Ayn Rand pointed out in the 1950s, the left’s aim is to destroy the strong, independent man.
And, given the left can’t even currently define what a woman is, they ought to read a few biology books first!
How about that terrible white male music that seems to extol violence and misogyny – Gangsta Rap?
Does gangsta rap even still exist really? I thought it fizzled out in the 1990s after the likes of the ‘Cop Killer’ controversy! Anything ‘gangsta’ these days is decidedly ‘panto-rap’. Even Eminem has pretty much faded away!
You focus on the man v women thing here and the “feminised culture” – the focus should surely be on what the heck the Mayor of London is doing spending public money on advising us what to say in our own living rooms?
I agree that the taxpayer funded bodies have no business trying to influence private behaviour, regardless of the message. We’ve lost all sense of the proper scope of the state and local government which is to provide laws those services it makes sense for elected officials to control.
The text in that poster: ‘She’s asking for it in that skirt’.
At the risk of provoking accusations of victim blaming, ‘asking for it’ in that context is asking for trouble – not the same as ‘asking for sexual activity’. It’s a warning that even unintended provocative behaviour might result in negative consequences. A person wearing the ‘wrong’ scarf at a football match might be said to be ‘asking for it’ – it’s risky behaviour.
This in no way exonerates people who beat up others for wearing the wrong scarf or predate on women who wear revealing clothes – they’re clearly the main problem. There are far too many who are unable or unwilling to control themselves. But deliberately increasing the risk of personal attack is… asking for it. Mate.
Fully agree.
Not mentioned is the extremely patronising nature of this all. A lot of women will be perfectly capable of dealing with any issues themselves.
Khan is thinking only of his legacy, turning London into the UK version of San Francisco. Eat your heart out Tony Bennett
“If you ignore it you are complicit” must rank alongside “If you don’t stay at home you will kill Granny” in the lying stakes…..
Great article
Excellent video haven’t laughed so much for ages. Pity they missed the bit about “they should be at home doing the ironing”!
Ah Well. I look forward to watching another Khan Production of Rape Gangs in UK. For The Greater Good of course since he is such an altruist