Sadiq Khan has launched a helpful new campaign showing us how male banter about women’s football inevitably leads to rape and murder.
The good news is, these horrific crimes can be averted by one of your mates saying “Maaate”, thus stopping you in your tracks before your critique of female pundits degenerates into genocide.
Confused? Well, to quote Yoda, you will be.
Khan yesterday released an interactive video consisting of a poorly scripted and laughably wooden scene wherein a few lads are hanging out, playing FIFA, and, of course, saying misogynist things.
If your friend’s language or behaviour was crossing a line, would you know how to step in?
— Mayor of London (@MayorofLondon) July 21, 2023
My new campaign, Say #Maaate to a Mate, is a single word to stop misogynistic language in its tracks.
Get involvedhttps://t.co/cQzpAAeZeG pic.twitter.com/FUYMz9MTds
Well, more precisely the white guy says the awful things, because of his inherent evil, while his non-white mates shake their heads in feminist dismay.
We are given the opportunity to click a button labelled “MAAATE”, thus ending the horror of a white man saying women aren’t good at football. If you click at the very first off colour remark, the video ends and text appears onscreen saying “Good work, you stepped in immediately”. Yay. You just ended toxic masculinity, and women are now safe.
However, if you let the whole video play out, eventually a dark synth drone sound starts to build, and finally the (evil) white bloke chastises you for not stopping him earlier. He turns to the camera and says (you guessed it) “Maaate”.
It is one of the worst things I have ever seen. Possibly the absolute worst. It’s shocking that it actually got made. Someone should have stepped in and said “Maaate” the second it was proposed.
One of the many absurd parts is where the bad naughty white man criticises women’s football (which another one of the men inexplicably calls “soccer”, as if the ad was written by an American AI program), and is quickly informed by one of his cuck friends that the Women’s Euros was actually “pretty decent”. This confirms my claim that one is scarcely allowed to criticise women’s football in our current climate, and in Khan’s London it’s not clear that it is even legal to do so.
The text underneath the video offers further anti-male rhetoric. Under the heading “What is misogyny?” we are given a list of 10 bullet points. The final one is:
“Controlling, confident and self-centred behaviour, as well as competitive.”
Really? Being confident and competitive is now misogyny? Aren’t these just healthy traits of any functioning male? Still, I suppose they were struggling to round it up to 10.
You’ll also note that the sentence is barely coherent. Presumably because this is low IQ garbage pumped out by useful morons.
Under the heading “What are some common inappropriate phrases to challenge?” we learn that “Boys will be boys” is off the menu, as is “My ex-girlfriend is crazy”. Which begs the obvious question: what if your ex girlfriend genuinely was a crazy ass hoe? In Khan’s new hellscape, such language is condemned as a “tired stereotype”.
In an even weirder twist to this already very weird turn of events, comedian Romesh Ranganathan has teamed up with Khan on his propaganda campaign, and recorded a strange simulacrum of a stand-up comedy set to promote the message.
On a stage with a microphone and a live audience, Romesh delivers a stilted lecture (and could it be any other way?) urging us to interrupt our mates with the non-word “Maaate” whenever they stray off course by criticising women’s football, or objecting to their wife having sex with her boyfriend (I’m paraphrasing).
This presents a slight problem for me. My list of comedians I despise is longer than Khan’s list of banned phrases, but Romesh has always been perfectly nice to me. Still, in the interests of journalistic integrity, it has to be said that this fake stand-up set is one of the most disturbing atrocities ever visited upon the western world.
Clearly, you can’t turn a crude public safety campaign into stand-up comedy. All it does is further emphasise the inhuman behaviourism of the original advert.
Which is what this all is, by the way. Much like the dreaded ‘Nudge Unit’, so appallingly exploited during the Covid era, the text under the original ‘Maaate’ video assures us:
“Say maaate to a mate has been developed in conjunction with behavioural scientists following in-depth research with men in London of different ages and backgrounds and in a variety of different settings.”
I suppose it’s nice of them to tell us how we’re being manipulated.
Being generous, all this has perhaps been generated by an attempt to address genuinely evil behaviour from a very small number of men. As the Independent explicitly states in its piece about the bizarre campaign: “Since the murder of Sarah Everard by police officer Wayne Couzens in 2021, the Mayor has faced scrutiny about women’s trust in the police and their safety in the city.”
But the idea that this ridiculous interactive video will stop a single woman being assaulted is of course absurd.
These crimes are not being committed by football lads who take their banter a bit too far, and many internet wags have taken to Twitter to point out the more fruitful demographic avenues Khan might pursue in the goal of eradicating abuse against women.
The whole campaign exists in the context of our feminised culture that sees masculinity itself as the original sin. Confidence and competitiveness are to be somehow stamped out of men, via embarrassing videos and hectoring press releases (though the exact same traits are, oddly, to be celebrated in women). And, as is so often the case now, innocent people bear the brunt of the demeaning harassment, while the actual criminals sit back and laugh.
This phenomenon has prompted many to say we have reached a state of ‘anarcho-tyranny’ (“a system of government that fails to enforce or adjudicate protection to its citizens while simultaneously persecuting innocent conduct”). For example, a Just Stop Oil ‘protest’ is given special treatment by the police, while the working man trying to move them out of his way gets tackled to the ground, and the sane person looks on with a pure and absolutely justified rage.
Khan’s campaign creates a similar feeling of disgust deep in the gut. Not for the alleged villain of the piece, but for Khan himself, and the entire mindset behind the misguided project.
Most men are not criminals, and would never dream of hurting a woman, despite their perfectly healthy male banter. Yet Khan’s campaign tells men they are inherently evil, and must be kept strictly in line by fake friends turned informants, who piously police one’s every joke. It will achieve absolutely nothing, except further demoralising the population, and wasting what is presumably taxpayers’ money.
While the liberal elite clutch their pearls about Andrew Tate, pathetic nonsense like the ‘Maaate’ campaign only makes Tate grow stronger. Any young man watching Khan’s ultra-cringe video will have an overwhelming urge to go out and buy a Bugatti, whilst smoking a large cigar and theorising about the ‘Matrix’.
Anything to avoid the creepy, Soviet, emasculating dystopia promulgated by London’s worst ever mayor.
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The trouble is, events are showing that they get more pay and benefits from millionaires and lobbyists than they do from the salaries we pay them, so that’s who’s calling the tune.
By the way, it’s not even a ukelele – it’s a small child’s beginner guitar, like my grand-daughter’s.
……’it’s a small child’s beginner guitar..’ Highly appropriate for Miliband’s IQ.
At least it wasn’t an electric guitar.
Way beyond his ken.
Everything is out of tune… The guitar, his voice, and his connection to reality.
All good facts and common sense
Well said Lembit
Milliband had a decent education (Maths, Further Maths, Physics) so he is pretending to be economically and scientifically stupid to suit some other agenda or paymaster
Lammy and Rayner, on the other hand, are just plain vanilla 100% icebreakingly – but genuinely – thick, if not as dangerous as Milliband
Red Ed’s education was at his, UK-despising, Marxist father’s knee.
Indeed and his father was a refugee. We gave the Milliband’s a home so to now seek to destroy the country that feather-bedded his family is beyond insulting and proves his scant appreciation of Britain and it’s people. He doesn’t even have Anglo-Saxon heritage. I’m tempted to call him a traitor but that would suggest a genuine link to Britain. He is acting as a traitor but he’s more rightly a foul imposter who needs exporting to his ancestral lands.
A foul, disgusting little runt.
I agree. Seeking to destroy the people and the country that gave his family succor in their hour of desperate need. Just how much lower can these creatures stoop?
Spot on. I suspect, like his brother, he is enriching himself in the knowledge that he will have made enough in 5 years to retire.
“For politicians to believe human beings are responsible for dangerous warming with our modest CO2 emissions is as preposterous as believing the sun goes round the earth.”
Which was, of course, the “settled science” of its day. Those who dared speak out against it were cancelled, just like today (they just called it excommunication in those times). Turns out that the “deniers” were right…
Indeed, as with pre-1666 (Newton) the [Authorities] denied that gravity existed.
If by cancelled you mean burnt at the stake, then yes. I expect more than 97% of experts thought the sun went round the earth!
Also we mustn’t forget that if the CO2 component of the atmosphere falls below 0.02% the world would start to deteriorate and die as plants began to struggle to survive and we would follow.
“Many regard the first three months of this Government as a farce, paid for by British taxpayers.”
And the previous 34 years, ever since the Blessed Margaret was deposed.
MT had a science degree, so that made some difference.
Brilliant – great piece! Thanks.
He’s tone deaf.
Its a cult and you know what eventually happens to cults! The main question is how do we stop the net zero madness? Answers here please.
Their credibility may be blowing in the wind, but hopefully the times are achanging
I didn’t realise that Labour has lost all three council byelections held since the election. If Rosie Duffield really wanted to hammer Two Tier she should opt for a byelection.
Well that’s a classy article: to the point and scientifically literate.
“The ants are my friends?” Yes, Mr Millipede, I’m sure they are!
Ah yes. Lembit.
A “cheeky” reminder that this guy is a LD. Well known for giving cover to the eco-crackpot, sandal wearing, lentil-bothering fraternity. And hastening the drive for wider for socialism. It’s too late now Lembit. Some of the responsibilty for the upcoming catastrophe is on you.
True.
But we should welcome sinners who repent.
Lembit’s piece has one error, it is 400 molecules per million (by volume), not atoms.
But AndyLarge is correct, the LimpDims just imagine they are a bit posher than Labour, but are equally eggregious.
In fact it is difficult to choose who is more of a venal, idiotic scumbag between Ed Davey and Ed Milibrain.
Both should have been breaking rocks on Dartmoor for many years.
It was Davey who boasted of “banning fracking” whilst trousering £18,000 p.a. for “advice” to a solar energy company and also chose the worst and most expensive option for the Hinkley Point nuke. Still nowhere near completion.
Bacon and sausages do seem to present difficulties for the clowns in Liebour.
Ah, I see what you did there!
Lembit—I have been looking into this issue since around 2007 and have read over 200 books, visited many many websites and listened to experts in the field and also people who know about and understand energy. The reason Starmer, Miliband etc don’t understand the science as described by you above is because none of this is really about science. The science is simply the excuse for the Politics, and that Politics is the UN’s Sustainable Devlopment Eco Socialism.
Absolutely correct.
Nothing to do with science. Everything to do with “The Settled Science” (as picked by the likes of Milbrain, Criminal Huhne, Davey and all the other venal nitwits, not forgetting Cameron and Johnson – both obeying their wives rather than basic common sense.)
When Dave Boy was picked as Tory Leader, Sir Reginald Sheffield, Samantha’s dad trousered £1,000 a day, rain, hail, snow or blow, for tucking eight modest wind turbines in a corner of his leafy estates. How much that has grown only he and God knows, but certainly enough to prevent Hug a Husky Dave from “getting rid of the green crap.”
And we should remember that our old Hungarian chum George Soros is now paying David Milband well over a million bucks a year for some very dodgy “Charity” work specifically designed to destroy the UK economy. Ed can be relied upon to assist his Big Bro and the likes of Dale Vince.
Follow the money…..
Follow the money and also follow the globalist idea of a world run by technocrats we never heard of controlling all of the world’s resources, wealth and YOU.
The Labour Party and the Democrats in the USA are facing God and He will always prevail. Make no mistake, God sent President Trump
I never realised before that there were sensible Lib Dems. Well said, Lembit.
Of course I agree with Lembit’s comments about the climate. But the idea of “performance reviews for MPs” makes me uneasy. We already have performance reviews. They are called “elections”.
The whole idea seems a little like those “citizens’ juries” that are beloved of some on the Left. They replace accountability to the electorate with accountability to a self appointed pressure group.
If the people are too insouciant to think before they cast their votes, or worse, if they can’t even be bothered to cast them at all, then they deserve everything they get from the hapless governments that result.
It is the people who must be won over – and it is ultimately the people who will determine whether our democracy survives.
Lembit what happened I had to double check the author. Great article!
Can we just charge Ed Millibrain with Extortion, obtaining money with menaces? After all, he’s loading our energy bills with subsidies and levies, paying wind operators to not generate, etc. all without our choice or consent. We are effectively being blackmailed – pay up or freeze! He’s certainly misleading Parliament, as there is zero evidence of a ‘CO2 heating effect’, and a large swathe of scientists now coming out saying he and the entire nut zero establishment are plain wrong. For Ed (& 2-tier Kier, etc.) to say in Parliament that there’s a ‘climate crisis caused by man’s CO2’ is an outright lie.
Personally I’d charge him with treason.
It’s a pity that Lembit isn’t in parliament. He was my MP once upon a time and I met him often. Intelligent and affable and a mile better than the two useless encumbants that followed him when Montgomeryshire swung Conservative.
The only thing I disagree with him over is excessive motorbike noise. The excuse that you can hear them coming a mile away is no excuse for this self-indulgent selfishness – I live alongside a trunk road and many bikes are louder than a 40 ton lorry!
But unlike the Prime Minister, I can tell the difference between “sausages” and “hostages,”
Say ‘Release the hostages’ fast and merge the middle syllables. It slurs easily into ‘release sausages’. It’s a bit of lazy tongue, not a case of mistaken identity.
A good article, if Lembit means what he says!
I had to double check the author, not something I would ever expect to read form a LibDem, even a repentant one.
Well done on ignoring the prevailing narrative and writing what you believe.