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“It Took Me 20 Years to Build This Brand, They Dismantled it in a Week,” Says Man Behind Bud’s Iconic Ads

by Will Jones
12 May 2023 9:00 AM

The marketing guru behind Budweiser’s famed ‘Whassup!‘ and ‘Talking Frogs‘ advertisements has slammed the company for destroying its reputation. The Telegraph has the story.

Robert Lachky, whose adverts in the 1990s helped Budweiser become America’s most popular beer, said two decades of work had been ruined over Bud Light’s Dylan Mulvaney fiasco.

“It took us 20 years to take Bud Light beer to the No 1 beer in the country and it took them one week to dismantle it,” Mr Lachky, Anheuser-Busch’s former chief creative officer, said.

Bud Light has faced a revolt by conservative activists after partnering with transgender social media influencer Mulvaney.

Sales have plummeted since Mulvaney, 26, shared videos of himself drinking from customised Bud Light cans with his own face depicted on them.

Mr. Lachky told the St. Louis Post-Dispatch that Bud Light had no one but itself to blame for its drop in popularity.

“It’s self-inflicted,” he said, adding that Anheuser-Busch suffered from “a complete lack of corporate oversight”. …

Executives have tried to bat away criticism by saying that Mulvaney was never actually partnered with them, despite his video including the hashtag #budlightpartner.

Michel Doukeris, Chief Executive of Anheuser-Busch Global, on Monday blamed “misinformation and disinformation” for spreading rumours that cans with Mulvaney’s face would be sold nationwide.

Mr Lachky told the New York Post that Bud Light was fanning the “flames on their own with their defensive comments”.

Worth reading in full.

Tags: BoycottBud LightDylan MulvaneyTransgenderismWoke capitalismWoke CorporationWoke GobbledegookWokery

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24 Comments
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Mogwai
Mogwai
2 years ago

Can art be deemed offensive? Or does it get a free pass as it’s all about the interpretation? More on the blatant attempt to erase the female sex with this article featuring quite a gross work of ‘art’ and what it symbolizes.

”Last year, Reduxx reported on a Reddit post featuring photos of a trans-identified male user breastfeeding his wife’s newborn baby.
The post, titled “Oh my God I’m breastfeeding my daughter,” detailed how the user worked with a lactation consultant and his gender physician for several months prior to his female partner giving birth. Immediately following the baby’s birth, the user said he had begun breastfeeding the child to supplement formula feedings. The user also included a link to a photo gallery showing snapshots of himself “breastfeeding” the baby.

In 2018, an endocrinologist from Boston Medical Center claimed that breast feeding was an important method of validating a trans-identified male’s gender identity.  
In an interview with The New Scientist, Dr. Joshua Safer said: “Many transgender women are looking to have as many of the experiences of non-transgender women as they can, so I can see this will be extremely popular.”
Reports of trans-identified males seeking support from lactation consultant have increased. On social media, many new and breastfeeding mothers have also stated they’ve noticed an increase in men attending breastfeeding groups.”

https://reduxx.info/denmark-statue-of-man-breastfeeding-at-former-womens-museum-prompts-criticism/

Last edited 2 years ago by Mogwai
14
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Marcus Aurelius knew
Marcus Aurelius knew
2 years ago
Reply to  Mogwai

“…many new and breastfeeding mothers have also stated they’ve noticed an increase in men attending breastfeeding groups.”

Well, it’s one method for a bloke to assess potential mates. Can’t imagine it’s too successful, though.

18
-1
Mogwai
Mogwai
2 years ago
Reply to  Marcus Aurelius knew

The thing is, there’s much talk of the erasing of the female sex and our role within society because of the trans activists and all who enable this ideology to wield such power, but what about the erasing of males? I don’t think a man preening and parading around in front of a camera wearing a dress and covered in slap does a great deal to strengthen the image and concept of masculinity either. Seems to me that rather than men placing the blame for how society is evolving into something seriously deranged and unrecognizable at the foot of feminists/women, it couldn’t be more apparent where said blame ought to be placed. Both men and women face a common enemy and that enemy is the trans loons, who are dead set on causing division and blurring the distinction between the two sexes out of existence. They don’t want equality they want dominance.
And I do wonder how a statue like in the article would be received in countries, such as those in South America, where machismo is as alive and well as ever!😆 It wouldn’t last 5mins in many parts of the world.

48
0
Nearhorburian
Nearhorburian
2 years ago
Reply to  Mogwai

The people who fund,support,direct and protect the transvestite terrorists are our real enemies: without them the trannies would just be a midly irritating bunch of charmless inadequates.

72
0
RW
RW
2 years ago
Reply to  Mogwai

Rich people with way more money than brains doing increasingly bizarre stuff to demonstrate to themselves that there’s nothing on this world they can’t buy with their money isn’t really that interesting on its own. It just serves as a reminder that we should really do something to uncorrupt our political and social systems as that’s the attack vector they employ to force us all to take part in their delusions.

18
0
7941MHKB
7941MHKB
2 years ago
Reply to  Mogwai

On, perhaps, a more sensible note, I find it difficult to imagine why anyone would choose to drink this thin, metallic, dilute weasel piss in the first place.
Ditto most well publicised “popular” lagers in USA, UK, Australia etc.

The introduction of perverts to advertise this bilgewater is just the rancid icing on the filthy cake.

Grow yourself some taste buds and try some honest British bitter. Timothy Taylor’s “Landlord” a fine example. Also some fine Belgian, Czech, German etc beers for a change. Genuine Czech Budweiser Budvar is as different from this “light” American swill at is possible to imagine.

18
0
RTSC
RTSC
2 years ago

To be fair to Budwiser and Mulvany – he’s had quite an influence on Bud Light consumers.

Just not the one they intended.

Go woke, go broke.

104
0
TheBasicMind
TheBasicMind
2 years ago

“Bud Light has faced a revolt by conservative activists after partnering with transgender […]”

Sorry daily sceptic, you’ve got this wrong. IMO it should read:

“Bud Light has faced a revolt by conservatives after partnering with transgender […]”

The sales drop is massive and goes far far beyond “conservative activists.”

70
0
huxleypiggles
huxleypiggles
2 years ago
Reply to  TheBasicMind

Who on earth are the ” conservative activists?”

31
0
LaptopMaestro
LaptopMaestro
2 years ago
Reply to  huxleypiggles

Hopefully ALL conservatives.

21
0
GodfreyOfBouillon
GodfreyOfBouillon
2 years ago

Go woke, go broke.

22
0
LaptopMaestro
LaptopMaestro
2 years ago
Reply to  GodfreyOfBouillon

That’s “Get woke, go broke”.

2
-8
sskinner
sskinner
2 years ago

“Bud Light has faced a revolt by conservative activists…”
Why is it only conservatives and activists? Why not just people? In addition ‘activists’ are a particular kind of person that think ‘activism’ is some kind of career, similar to ‘influencers’. And both have a very high unproven regard of themselves.

Last edited 2 years ago by sskinner
17
0
DomH75
DomH75
2 years ago

https://youtu.be/JoI911uawTU

A very old YouTube grab of a clip from a Simpsons episode seems fitting! As I recall it was from episode where Mulder and Scully from The X-Files appeared.

2
0
WyrdWoman
WyrdWoman
2 years ago

Mulvaney’s nauseating parody of woman is bad enough but why isn’t anyone commenting on his total disrespect of sport in the ad, something I thought many Americans are particularly passionate about? I’m not sporty in the least yet I thought his comments downright insulting to all sports fans.

Spotted in a local Asda megastore yesterday – untouched stacks of Bud Lite. So it’s not just ‘conservative activists’ in the US. A real LOL moment!

17
0
Mogwai
Mogwai
2 years ago
Reply to  WyrdWoman

They can just sell it on to the Eurovision venue. I’m sure it’ll go down a storm with its target consumer on the big night.

12
0
Jabby Mcstiff
Jabby Mcstiff
2 years ago

I used to like hanging out with trannies and deviants generally now I’m not so sure. I would say leave them alone and leave these issues alone. Obviously if they ever threaten you then treat them with full contempt.

2
0
Mogwai
Mogwai
2 years ago
Reply to  Jabby Mcstiff

Yes I know what you mean and it is important to make the distinction between trans folk who behave like normal people getting on with their lives like anyone else and The Mob, who are the ‘In yer face’, attention-sucking extremists who want to compete in women’s sports and invade their private spaces, brainwash kids into believing there’s 391 genders and pretend they are menstruating so insert a tampon up their bum with the aid of coconut oil. Yes, I wandered onto those videos on a Twitter thread. The former do no harm to anyone but the extremists, they’re like a new breed of bat-shit crazy and most definitely pose a risk to others, especially kids in their formative years and vulnerable people ( autistic young people and those in the mental health system, for example ), who are ripe for manipulation and indoctrination.

14
0
7941MHKB
7941MHKB
2 years ago
Reply to  Mogwai

Right on the money.

There have always been a very few people who hsd a genuine issue with their sexuality. I think of Jan Morris who was a successful soldier before deciding to live as a woman. That is far as I know. Fabled trip to Casablanca for the “operation’?
Frankly I neither know nor care. But her books on Venice and the Venetian Republic are some of the best written.

But like most people in the same situation, she didn’t find it necessary to make a big song and dance about it or pretend that everyone else were the real “odd ones out”.

I’m all in favour of being kind to people who respond with kindness. But not, I’m afraid to raging perverts.

18
0
huxleypiggles
huxleypiggles
2 years ago
Reply to  7941MHKB

A valuable and appreciated comment.

7
0
varmint
varmint
2 years ago

Vomit inducing ads are maybe not the best idea for selling products.

5
0
DomH75
DomH75
2 years ago

I generally take people as they are. I worked on some documentary material about Blaire White some years ago. Blaire – in my head – I tend to think of as female. So I think it boils down to behaviour and how people treat each other by choice. Mulvaney is an over the top parody – a borderline pedo fantasy act pretending to be a little girl. Ten years ago, before such behaviour was politicised as ‘stunning and brave’, he would have been a random weirdo or a low-listed act act a drag act bar no sane person would ever go near..

What all of this reflects is the corporatisation of our lives. Corporations, in conjunction with governments, now sponsor ‘Pride’, for example, and aggressively push ‘diversity’ as a way of displaying their woke credentials. All this has done is pump vast amounts of money into emphasising our differences, dividing our populations into subgroups and making us all see each other as different.

I grew up watching 1960s Star Trek, where multiple races and both sexes worked together and no mention was made about the ethnic differences, because people had got past that and just accepted each other. I thought that was increasingly the world I was living in until – roughly – September 11, 2001 – where the freest states of the world freaked out at a reactionary force that attacked the West by dismantling everything that made us different from that reactionary force. Then the blatant psy-op that is social media came in that decade and swiftly became a way for employers to spy on their staff and governments to spy on citizens – but also allowed orchestrated outrage on an international scale.

And Mulvaney has perhaps emphasised how far askew our societies have drifted. If you don’t like Mulvaney and don’t use his made-up pronouns, you’re called a ‘bigot’ and can lose your career and have your life destroyed, because the state and big business now compel you to use certain words, rather than leave you to your own judgement at how to behave towards each person. Our personal interactions are effectively being policed by an overreaching state, with social media as its not-so-secret police. The Bud Light boycott emphasises the only power citizens have left. Rather than actively fight back, we simply no longer buy something. ‘Do nothing, as long as it’s the right sort of nothing!’

How far we’ve fallen!

7
0
Smudger
Smudger
2 years ago

Consumer activism swings both ways!

2
0
soundofreason
soundofreason
2 years ago

If Dylan Mulvaney wished to identify as a black woman would that be OK too? Dylan could perhaps wear makeup to help with the appearance?

Last edited 2 years ago by soundofreason
5
0

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