Alissa Heinerscheid, Vice President of Marketing for Budweiser Light since June, is taking a leave of absence and will be replaced by Vice President of Global Marketing for Budweiser Todd Allen. It’s unclear if the replacement will be permanent.
DailyMail.com has the story.
The Bud Light marketing executive whose team oversaw its disastrous partnership with trans activist Dylan Mulvaney has taken a leave of absence, according to a report on Friday.
Alissa Heinerscheid was hired to overhaul Bud Light’s marketing in June 2022 with the vision of freshening up its image. But that took a disastrous turn on April 1st when the partnership with Mulvaney was announced, sparking a boycott and knocking $6 billion from the company’s value.
Heinerscheid is being replaced by the Vice President of Global Marketing for Budweiser, Todd Allen, according to Ad Age. …
Heinerscheid’s team was responsible for Bud Light’s widely-lauded Super Bowl ad featuring Miles Teller and his wife Keleigh Sperry, and ‘the Bud Light Carry’ ad, which shows a woman carrying a round of beers to a table of friends without spilling a drop. Those ads were part of Heinerscheid’s vision to make the brand more female friendly – something she has described as a “passion point”.
But that vision was swiftly cut down on April 3rd with the brand’s partnership with Dylan Mulvaney, a controversial trans activist with a mass following on social media, which proved to be a step too far for Bud Light’s loyal customers.
Kid Rock was among the first to criticise the partnership and lead a boycott, with other conservative consumers, distributors and suppliers following suit.
Heinerscheid has not commented on the scandal.
Worth reading in full.
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Interesting revelations here, and it becomes apparent why Starmer isn’t interested in Elon Musk investing in the UK. Musk has declared, ”This is war” over on X;
”The British are coming, to meddle in our elections!
In an explosive leak with ramifications for the upcoming U.S. presidential election, internal documents from the Center for Countering Digital Hate—whose founder is British political operative Morgan McSweeney, now advising the Kamala Harris campaign—show the group plans in writing to “kill Musk’s Twitter” while strengthening ties with the Biden/Harris administration and Democrats like Senator Amy Klobuchar, who has introduced multiple bills to regulate online “misinformation.”
The documents obtained by The DisInformation Chronicle and Racket show CCDH’s hyperfocus on Musk — “Kill Musk’s Twitter” is the first item in the template of its monthly agenda notes dating back to the early months of this year.
The Center for Countering Digital Hate is the anti-disinformation activist ally of Prime Minister Keir Starmer’s Labour Party, and a messaging vehicle for Labour’s neoliberal think tank, Labour Together. Both the CCDH and Labour Together were founded by Morgan McSweeney, a Svengali credited with piloting Starmer’s rise to Downing Street, much as Karl Rove is credited with guiding George W. Bush to the White House.
The CCDH documents carry particular importance because McSweeney’s Labour Together political operatives have been teaching election strategy to Kamala Harris and Tim Walz, leading Politico to call Labour and the Democrats “sister parties.”
McSweeney is an ascendant figure, having just been promoted to Starmer’s Chief of Staff in something of a palace coup after the abrupt resignation of longtime Labour fixture Sue Gray. McSweeney is lionized, not just for a Carville-style rightward tilt within the party, but for mastery of fundraising and dark money, having reportedly pulled a host of new wealthy donors to Labour in the last two years.
After 25 years of the “special relationship” being essentially “one-way traffic,” with Washington politicos advising the Brits, the Democrats “now believe they actually have something to learn from Labour,” as Politico explained. Democrats will supposedly learn from Labour’s tactical brilliance. For example, Starmer countered former Conservative PM Rishi Sunak’s accusations of being soft on immigration by promising to “smash the criminal boat gangs” bringing migrants across the English channel.
The new British government also believes that a Harris defeat would leave Starmer “alone” as the “keeper of the center-Left flame” and in “worrying isolation” as “the Grand Atlantic Alliance’s last hope.”
https://disinformationchronicle.substack.com/p/election-exclusive-british-advisors
And to further cement the story here is Reclaim the Net on the same subterfuge. Morgan McSweeney certainly thinks he’s fighting with the big boys. And Kneel wants to be very careful, the American Deep State won’t think twice about having him Magafulied if he phooks up.
British politicians interfering in American elections. What would the courts think…oh well skip that.
Naughty, naughty Kneel.
https://reclaimthenet.org/the-british-operatives-determined-to-kill-elon-musks-free-speech-platform-x
https://www.globalresearch.ca/global-tyranny-un-summit-future/5870659
And here is why the Democrats don’t care.
At the recent Summit of the Future 193 nations signed up to committing us to their vision of dystopia…
“Lost in the hoopla of the coming US presidential election and the pandemonium of current global affairs was an unheralded summit last month that could cause more upheaval on the planet than anything our self-described world leaders have thrown at the populace yet.
On September 22, representatives of 193 sovereign nation-states gathered at the United Nations headquarters in New York City to adopt a Pact for the Future.
The document, which includes a Global Digital Compact and a Declaration on Future Generations, promises to “open the door to new opportunities and untapped possibilities,” according to UN Secretary-General António Guterres.
The landmark agreement, which Guterres called a “step-change towards more effective, inclusive, networked multilateralism,” contains 56 “actions” that countries pledged to achieve.
The net effect of the Pact for the Future and its two so-called annexes is intended to radically accelerate the push toward completion of the UN’s Sustainable Development Goals (SDGs) and its Agenda 2030.
Marketed as a blueprint to “lay the foundations for a sustainable, just, and peaceful global order—for all peoples and nations” (and who could possibly object to such a heavenly vision?)—this latest flurry of UN paperwork may have set new records in linguistic maneuvers and platitudes per page.”
.
Sounds like 193 countries have signed up for immiseration. The big difference between the signatories is, unlike Kneeler, the majority will just ignore it if it’s not in their self-interest.
“the majority will just ignore it”
Exactly.
Whoa, you two!
Brilliant piece and Brilliant comments..but I’m left behind here!
Bit thick, but, explain for the many watches and future members of the sceptic, in laymens term?
One for all and all for one!
Thanks Dinger.
https://disinformationchronicle.substack.com/p/election-exclusive-british-advisors
Kneel thinks he’s big enough to help Kamala Harris win the US election. He’s flexing his muscles. Of course he could also get badly burnt.
Hat tip Guido.
McSweeney & his cohorts set up a US office to export their methodology with aim of shutting down independent media & in particular X.
They got funding from Hollywood bigwigs & others. Teamed up with the Democrats & set about targeting X, Matt Taibi & others.
The methodology basically targets advertisers, persuade advertisers not to place adverts by claiming that X, or whoever, are spreading misinformation.
Wouldn’t you love to be in the room when Starmer goes to visit Trump & in walks Elon? Priceless.
Starmer, McSweenet et al are more dangerous than we gave them credit for.
Exactly.
First Amendment … no longer fit for purpose.
That depends on your purpose, doesn’t it? It was fine until they altered the purpose.