Alissa Heinerscheid, Vice President of Marketing for Budweiser Light since June, is taking a leave of absence and will be replaced by Vice President of Global Marketing for Budweiser Todd Allen. It’s unclear if the replacement will be permanent.
DailyMail.com has the story.
The Bud Light marketing executive whose team oversaw its disastrous partnership with trans activist Dylan Mulvaney has taken a leave of absence, according to a report on Friday.
Alissa Heinerscheid was hired to overhaul Bud Light’s marketing in June 2022 with the vision of freshening up its image. But that took a disastrous turn on April 1st when the partnership with Mulvaney was announced, sparking a boycott and knocking $6 billion from the company’s value.
Heinerscheid is being replaced by the Vice President of Global Marketing for Budweiser, Todd Allen, according to Ad Age. …
Heinerscheid’s team was responsible for Bud Light’s widely-lauded Super Bowl ad featuring Miles Teller and his wife Keleigh Sperry, and ‘the Bud Light Carry’ ad, which shows a woman carrying a round of beers to a table of friends without spilling a drop. Those ads were part of Heinerscheid’s vision to make the brand more female friendly – something she has described as a “passion point”.
But that vision was swiftly cut down on April 3rd with the brand’s partnership with Dylan Mulvaney, a controversial trans activist with a mass following on social media, which proved to be a step too far for Bud Light’s loyal customers.
Kid Rock was among the first to criticise the partnership and lead a boycott, with other conservative consumers, distributors and suppliers following suit.
Heinerscheid has not commented on the scandal.
Worth reading in full.
To join in with the discussion please make a donation to The Daily Sceptic.
Profanity and abuse will be removed and may lead to a permanent ban.
Fauci: “La science, c’est moi!”
‘Diese Massnahmen duerfen niemals hinterfragt werden.’
(Those policies may never be questioned.) Lothar Wieler, RKI
‘Jawoll, mein Führer!’
AIER: “Something else with the magnitude of COVID is going to arrive…”
Hopefully like lightning out of the east.
See also:
That they are being let off the hook for this is scandalous and very telling.
As it happened I spent some time looking at the Cuomo nursing home incident. To say he sent 6,300 Covid-19 patients to nursing homes is quite misleading. He issued this guidance on 25th March 2020. Deaths in NY peaked on the 13th April and dropped sharply afterwards. As it takes at least two weeks to go from infection to death, and more often four or five weeks, the edict cannot have been responsible for the surge in deaths.
Also the edict only tells nursing homes they cannot refuse patients solely on the grounds of having tested positive or being suspected of having Covid. The decision of where to send patients is up to the local medical teams, the patient and the patient’s family and friends.
Having said that, Cuomo did some really bad things like getting his team to fiddle the figures and refusing to let a nursing home transfer Covid patients to somewhere more suitable.
But the main objective was achieved. The Chicoms deposed the rightful president of the US and installed their puppet Joebama.
Trump was widely hated and would likely have still lost even without Covid, just with lower turnout on both sides (with those voting against Trump specifically because of Covid largely cancelled out by additional votes for Trump for anti-lockdown reasons).
No Trump won easily in all the marginal states with organised voting structures and Trump was always more popular than the MSM and their fake polls wanted the public to believe.
Trump received more votes than any other previous presidential candidate. 75 million people voted for him. This was 6 million more than Obama in 2008 and 10 million more than in 2012.
The fact that Biden somehow got 81 million votes in somewhat controversial circumstances leads me to think that you’re right. Trump was destined to lose – whatever.
Its over so no point in wasting time, but as you probably know you can watch votes ‘live’ on-line being allocated to the candidates. Just after FOX news made its controversial ‘calling’ of states for Biden at approx 4am EST , you could see huge blocks of votes appear for Biden from nowhere in Philly and Detroit. It was clear what happened, from that moment onwards the ‘result’ was not in doubt.
You’re right – nothing can be done but it must leave many Americans with a nasty taste in the mouth.
There’s a lot of circumstantial evidence (perhaps more than that even) but I watched a presentation which showed a significant statistical anomaly. It was based on something similar to the Yougov MRP method of polling.
Basically, the method predicted voting percentages using a refined demographic profile. It provided a good – but not prefect – fit of each US state. However, when the ‘controversial’ states using Dominion software were removed there was a near perfect fit (Rsq= 0.99). The ‘dodgy’ states gave Biden 5.6% bigger share on average than expected. That’s a massive error relative to the other 40 odd states.
Yes agreed. Problem was/is that not enough top Republicans wanted to go to the wire for Trump. They were probably happy for his demise as their noses were pushed out of joint by Trump. And that’s the underlying problem , there is no party representing the majority interest in the US, the people in DC are bought and paid for, their only interest is in themselves. So the clear anomalies go without serious questioning, they knew they could get away with it. Indeed papers have emerged showing how they planned it.
It seems like the UK is now in a very similar situation, policies that will make people poorer economically and mentally are not questioned. The governing party know they can do it without opposition, everyone is paid off. Ditto the anglo-sphere in general, and a good swathe of Europe to boot.
You are stunningly ill-informed!
The increases in positive tests being reported are being used to make the case for delaying the lifting of restrictions.
Is there any hard* evidence for what is behind these increases?
* There’s plenty of speculation about this but what do we actually know for sure about how the numbers are being generated? What has changed recently? How much of a case is there for there being a genuine spike in infections in some areas? Is surge testing artificially inflating the numbers? Is the same PCR cycle threshold being used across the board?
We shall never know and that is quite deliberate. Very little of use seems to have been learnt about covid, despite its supposed importance, or at least if things have been learned they are not spoken about or acted on within mainstream discourse. Basic data such as the things you set out, some honest attempt to accurate attribute causes of death and severe illness, are not known and not sought. Easier to have vague data that can be manipulated or interpreted as one wishes, for political reasons.
I guess it a question of how hard you like your evidence! Things happen so quickly with exponential growth you have to accept some uncertainty.
But consider (among other things):
It is hard to dismiss a 65% increase in cases in the last week when there has been no change in the total number of tests as due to a change in testing method or distribution.
The Delta variant is definitely on the rise
The Zoe app team, who only last week were dismissing the rise in cases as nothing much to worry about have changed their mind: https://www.youtube.com/watch?v=OHBua3aXQ7c
I really hope I am wrong but I think we are in for another peak in cases. The question is whether it will turn into a peak in hospitalisations and deaths. As an extremely vulnerable person who cannot be vaccinated for another two months I have a personal stake in this.
Vaccines are driving the variants. Montagnier said this. GVB predicted it and Paul Bieniasz and his team of researchers have shown it.
We’ve made a monumental cock-up by mass vaccinating in a pandemic.
Yep. Happens with other vaccines and diseases too.
The Delta variant originated in India where at the time there was hardly any vaccination. How does that work?
Wrong. It appeared in India after they started mass vaccination. Its disappeared as quickly after they stopped and reverted to ivermectin.
What makes you ‘extremely vulnerable’and to what exactly?
They had started mass vaccination but had done less than 10% of the population. How does this drive variants?
I have multiple myeloma which is a cancer of the immune system. This makes me extremely vulnerable to viral infection. I recently had a stem cell transplant which means that my immune system will not be able to respond to a vaccination until late July.
It coincided with the mass vaccination campaign. Some of the variants may have been circulating from the original AZ Trials. Where were Trials held? South Africa, Brazil, UK …. while India manufacture the AZ vaccine.
Watch this video and see how mortality increases as vaccines are rolled. In India cases were also increasing at the rate of 400k per day. While only a small proportion of India’s population has been vaccinated the numbers are massive.
https://www.youtube.com/watch?v=xSrc_s2Gqfw
Also this video provides good evidence that the specific mutations that are causing higher infectivity and/or transmissivity are driven by spike antibodies.
https://www.youtube.com/watch?v=8HhFDK07SZ8&t=2077s
Note : the K417N mutation in the SA variant which is found in the Delta (Indian) variant.
As an extremely vulnerable person (is that your main identity, I wonder?) why don’t you exercise some agency?
You’re perfectly free to remain indoors until your death.
Other extremely vulnerable people are equally free to go out and live free lives.
Or does your preference dictate what everyone else should do?
What makes you think I am suggesting a lockdown? I was simply pointing out that there is good evidence that there will be a spike in infections and for people in my position this is bad news.
We all have a personal stake in this. If you think anything the government is doing or likely to do will be helpful to you personally, I fear you are mistaken. Everything I’ve read suggests to me that govt action has done more harm than good, so far.
If you are extremely vulnerable, why would you have to wait to be vaccinated for another two months?
See my reply to peyrole.
The hard evidence is that the infections are occurring almost entirely in the 15 to 25 yo age groups who have recently been allowed to mix in pubs and (so I am told) engage in the enjoyment of illicit substances, both of which involve becoming to some degree intoxicated. These are also age groups where infection is of little consequence.
In my area the “surge” of around 20 people was focussed on just one pub in the area. The local council have over-reacted and are asking everyone on the town and surrounding areas to have tests (over 100,000 people!).
There seems to be lack of sense of proportion.
‘The problem is that we don’t know what disasters are lurking on the horizon, and preparing for all the possible ones we can reasonably foresee is impossible and excessively costly. Even if we somehow managed to, individually or as a society, it still doesn’t guarantee protection against the truly black swans, i.e. the disasters of kinds and magnitudes that nobody could foresee.’
https://www.aier.org/article/stinky-stuff-happens-but-how-do-we-prepare/
Nope. The problem is that we have a pretty fair idea of what disasters lurk on the horizon but we are unfortunate in being led by a bunch of incompetent nincompoops and have ourselves behaved like a medieval society scared of witchcraft.
There is a solution and it is very simple…..a National Crisis Management Centre run by Joint Forces Command…….and they practice these kind of skills day in day out.
So give them massively enhanced but inexpensive wargaming capability:
https://systematic.com/en-gb/industries/defence/news-knowledge/news/iabg-integrates-sitaware-with-kora-simulation-system/
Tell Imperial College to do the models….whose modelling code and assumptions will then be cut to pieces by subject matter expert red teams….then wargame….then produce all the necessary contingency plans……
This is what Cummings wanted…..a proper command system….but the Joint Forces Commander is accountable to the Chief of the Defence Staff who is accountable to the properly elected and appointed COBRA committee (what could possibly go wrong?)
We know this system works…..we tested it almost to destruction in World War 2.
This is basic stuff…….
Incompetent nincompoops sums it up.
At best they are failed lawyers, aka professional liars, where their training is all about “making a case” rather than acting in accordance with truth.
Their suitably qualified and experienced personnel “advisors” appear to be unable to separate their thinking from vested interests that enhance their careers and reward. I cannot really identify the equivalent civilian J1-8 command group directorates involved in the decision making, I fear it is totally within NHS management. Where are the LEGADs, surely some of the grosser instructions (DNRs, suppression of effective treatments) required intelligent debate?
At the moment, it seems our glorious leaders can do what they like to the population, including collateral damage of severe injury and murder, with no queries uttered and no chance of redress.
Re: the excellent letter from Dr Ros Jones et al to the MHRA on child vaccination, I see they sent it on Sunday asking for an urgent response within 48h. I wonder if they got one?
https://www.conservativewoman.co.uk/ignorant-and-evil-the-mania-for-jabbing-children/
It’s time for the adults of this country to step-up and put an end to this nonsense. At the moment there is a group of self-entitled unruly children running the show. They need to be put in their place and stopped, as they are completely out of control and running amok with our liberty, freedom and wellbeing. Oh yes, and they have also caused the economy to collapse (not that that has bothered them)…
Not just the naughty children, but also their psychopathic “parents!”
Ah, but conspiracy corner..maybe all this stuff seems random and chaotic, but has been planned for years , World Govt, all this surveillance and control techno transhuman bollox, these fucker think they are doing the human race a favour.. the good old 1%…See the UK Column to see the dots joined.
Interestingly, despite being early to produce a vaccine, Russia has been slow to vaccinate (at around 12% of the population just now) and the official recommendation is that anybody who has had COVID should not be vaccinated.
For such a repressive country, although mask wearing is mandated, according to my son who has been in Russia for the last 6 weeks, nobody actually bothers. Life is carrying on as normal, and internal flights don’t require masks or testing.
Is Russia repressive, compared to the UK? UK media coverage is impossibly biassed so it’s difficult to know from a distance.
In my view, 100.000 out of 100.000 who took the AZ gene therapy suffer from some form of an idiopathic disease….
“Professor Ferguson who says there is risk of a surge in infections and hospitalisations to rival the second wave in January.”
There is also a risk that an asteroid will hit Earth and, a pretty high one actually, that hundreds of millions of people will be finished off early by vascular diseases brought about through having experimental gene therapies.
So what?!
https://www.euronews.com/2021/06/08/meps-expected-to-approve-eu-s-covid-travel-pass
Their darkest hour sofar.
Everyone who played a part in establishing the medical apartheid, and in particular those who passed these modern day Jim Crow laws, will eventually go down as a villain in the history books.
MEPs overwhelmingly back EU’s COVID travel pass
Horrible.
“The vote was passed overwhelmingly, with 546 in favour, 93 against and 51 abstentions.”
I was trying to find how each parties predominantly voted, but couldn’t. Appreciate if someone knows and posts here.
Half of US states officially excluded possibility of vaccine passes (and Florida, Texas… further banned them for businesses). I hope this will eventually win over in US and cross the Atlantic into UK and EU.
What does he mean “and in some cases hospitalisations are going up”. Either they are, or they are not. Which is it?
Presumably there are one or two ‘hotspots’ with everywhere else doing very nicely thank you!
in some areas going up, in others going down, in others staying the same
absolute classic cherry picking – is only evidence of stupidity
The definition of hospitalisation for Covid is meaningless
It doesn’t mean people suffering from Covid
What’s with these Freedom to Fly ads Toby ????
Have donated several times but if you’re going promote our jailers business friends I’m done with contributions.
Au contraire
Taking money from your enemies is quite appealing
With regard to the vaccines it is my understanding that if prior to being vaccinated you were not informed by those administering the vaccine that…
1. The vaccine will not stop you getting or spreading covid but may reduce your risk of hospitalisation and death,.
2. That your risk of hospitalisation and death from covid is x% (depending on age, health, obesity etc)
3. The risk of short term side effects are, – side effects should then be listed and percentage risk where known.
4. The vaccines are being used under emergency authorisation and therefore any medium or long term side effects are currently unknown.
5. That by being vaccinated you are taking part in a Government drug trial and side effects you experience should be reported on the yellow card scheme and details of scheme given.
…. then you cannot give informed consent, as such this should enable you to sue those who administered the vaccine for any side effects you suffer.
If they did inform you of all the above and you still had the vaccine you will have no comeback on any of them.
I suspect very, very few have been given the information needed to give true informed consent.
For those who are not fully aware of the historical background about previous ‘flu scams, this interview with Wodarg is essential listening. The replication of the circumstances of a repeating model is startling :
P.S. Wodarg (along with Paul Flynn), working within the Council of Europe, is a reminder that politicians don’t have to be corrupt and self-serving.
Things could be different if we had MPs of this independence of mind, willing to get into the ribs of vested interests.
The UK government ran at least ten “pandemic” exercises in the five years leading up to “Covid-19”, but kept quiet about it, and the news was only disclosed thanks to FOI legislation.
If they had nothing to hide, they should have had nothing to fear from being open about these exercises.
https://www.theguardian.com/society/2021/jun/10/secret-planning-exercise-in-2016-modelled-impact-of-mers-outbreak-in-uk
“Covid hospitalisations are going up, warns Boris Johnson”
… and so is hot air.
If you continue his quote he says “in some areas”, and it is going down in others, the average is flat.