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Have We Reached Peak Woke?

by Toby Young
14 July 2022 1:30 PM

In my Spectator column today I pose the question, ‘Have we reached peak woke?’

In Hollywood, that seems to be the emerging consensus. Thanks to the box office success of Top Gun: Maverick and the disappointing performance of Pixar’s Lightyear, in which Buzz Lightyear’s commanding officer is a black lesbian, the studios think audiences may be tiring of being lectured to. The same is true of the streaming platforms, with the biggest hits of the year being shows that take the mickey out of corporate virtue-signalling (The Boys) or just celebrate old-fashioned American heroism (The Terminal List). In this context, the reaction of Netflix when some of its employees staged a walkout over Dave Chappelle’s un-PC jokes in his recent comedy special was a straw in the wind: the company told them that if they weren’t prepared to tolerate a broad range of tastes and viewpoints, maybe Netflix wasn’t the right place for them.

In the tech sector, too, a pushback against social activism seems to be under way. A sign of things to come was the 2020 memo by Brian Armstrong, CEO of cryptocurrency firm Coinbase, saying he didn’t want his company to promote political causes, such as Black Lives Matter, because it was a distraction from its “core mission” and created “internal division”. “We have people with many different backgrounds and viewpoints at Coinbase, and even if we all agree that something is a problem, we may not agree on how to actually go solve it,” he wrote. Given that the memo was sent a few months after the death of George Floyd, it caused a predictable uproar and Armstrong offered an exit package to those employees who felt they could no longer work at Coinbase. Sixty took up the offer – five per cent of the workforce – and the initial conclusion was that Armstrong’s intervention had been a mistake. But he had no difficulty filling those positions and his keep-politics-out-of-the-workplace memo now looks like an act of bold leadership.

According to a Silicon Valley entrepreneur I had breakfast with a couple of weeks ago, leading venture capital firms are abandoning their insistence that tech companies have to demonstrate what they’re doing to advance the cause of anti-racism before they’ll invest. Having progressive polices on EDI (Equity, Diversity and Inclusion) and ESG (Environmental, Social and Governance) is a luxury that start-ups can no longer afford. With a global recession looming, these canny investors have jettisoned identity politics and are focusing on the bottom line. “All this woke crap will be gone within 12 months,” says the entrepreneur.

But the news is less good elsewhere.

Among the liberal metropolitan elite – particularly those who are paid by the state, whether directly or indirectly – there are few signs of a counter-revolution. On the contrary, in schools, universities, museums, galleries, arts organisations, Whitehall, quangos, the BBC, the NHS, public sector law firms, large charities etc, the long march through the institutions is complete. There are occasional successful skirmishes, such as the recent fightback within the National Trust, but the chances of a Coinbase-style revolution across the sector, with left-wing activism being ditched in favour of a return to the “core mission” (i.e., serving the public) are slim.

If we really want to take down this new priestly caste, the only solution is to reduce the size of the state radically and force them to earn a living in the real world.

Worth reading in full.

Tags: CoinbaseLightyearPeak WokeThe SpectatorThe Terminal ListTop Gun: Maverick

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6 Comments
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RW
RW
3 years ago

Let’s assume a country has three public services heavily infested by woketards, how will axing two of them and privatizing half of the remaining one eliminate woketards from positions of power? Afterwards, the situation will still be All public services heavily infested by woketards, just fewer services for the public.

3
-2
richardw53
richardw53
3 years ago

A very brave trainee psychotherapist at the Tavistock Institute is taking them to court over their disgraceful and discriminatory treatment of her – this podcast covers the case: https://podcasts.apple.com/gb/podcast/escape-from-lockdown/id1508215295?i=1000569452183

7
-1
thelightcavalry
thelightcavalry
3 years ago

Yes. The state sector is a tapeworm on the rest. Its employees and dependents and clients are a vast pool of votes to perpetuate the taxes and, worse yet, the debts imposed on our children that enable their parasitic lifestyle.
Meanwhile they secrete their perverted worldview like a slow poison into the bloodstream of society.

17
0
RTSC
RTSC
3 years ago

Unfortunately, since Parliament is stuffed to the gunnels with left-wing, woke, virtue signallers who are wedded to the Big State and the ability to micro-manage our lives, there is no hope that the size of the State will be reduced any time soon.

And certainly not if the Socialist-Globalist, Blair-clone, Sunak becomes PM.

9
0
Covid-1984
Covid-1984
3 years ago

Had great pleasure yesterday in closing for good my Halifax account as recommended by AndyM. I reminded them about Gerald Ratner and the fact that I as a taxpayer bailed them out in 2008/2009. Wokeness was my reward.

12
0
AethelredTheReadier
AethelredTheReadier
3 years ago

Referring to the picture, I would like nothing more than to see the smirk wiped off Trudeau’s face but maybe we’ll have to wait until he’s in jail and has plenty of time to ponder on his fate…

10
0

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